Review Article
Examining the Association of the Country's Origin Image on Purchasing Decision of Egyptian Customers' Automotive Spare Parts
Ahmed Amin Hegazy,
Alaa Abd Elkader Elnazer*
Issue:
Volume 13, Issue 1, March 2025
Pages:
1-20
Received:
30 January 2025
Accepted:
17 February 2025
Published:
11 March 2025
DOI:
10.11648/j.jhrm.20251301.11
Downloads:
Views:
Abstract: This study investigates the relationship between the country-of-origin [COO] image and purchase decision-making, focusing on the role of perceived value as a mediator in the context of car spare parts customers in Egypt. The research employs structural equation modeling to analyze these relationships. A quantitative, deductive approach was used, with a survey targeting a sample of 362 participants. Data analysis was conducted using SPSS statistical software. The results show a significant positive correlation between the COO image, perceived value, and purchasing decisions. Specifically, the findings suggest that the COO image influences perceived value, which in turn affects purchase decisions. Moreover, the study reveals that the impact of the COO image on purchase decisions is stronger when perceived value is considered as a mediating factor. In summary, the research highlights the importance of the COO image in shaping customers' perceived value, which significantly influences their purchasing behavior. It emphasizes the critical role of perceived value in mediating the relationship between COO and purchase decisions, offering valuable insights for businesses in the car spare parts industry.
Abstract: This study investigates the relationship between the country-of-origin [COO] image and purchase decision-making, focusing on the role of perceived value as a mediator in the context of car spare parts customers in Egypt. The research employs structural equation modeling to analyze these relationships. A quantitative, deductive approach was used, wi...
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Research Article
Board Gender Diversity in Football Clubs: Exploring the Findings from Bibliometric and Manual Content Analyses
Issue:
Volume 13, Issue 1, March 2025
Pages:
21-29
Received:
21 February 2025
Accepted:
3 March 2025
Published:
28 March 2025
DOI:
10.11648/j.jhrm.20251301.12
Downloads:
Views:
Abstract: The Agenda 2030 for Sustainable Development (SD) and the Environmental, Social, & Governance (ESG) factors present a new challenge for companies globally. To thrive in this environment, businesses must adapt to these demands, leading to a significant transformation in corporate management. It is now crucial to align the goal of profit maximization with efforts to lessen negative impacts on the environment and society. Football clubs around the globe, including those in Italy, are starting to adopt initiatives that align with community guidelines on corporate sustainability (CS). This study will shed light on the phenomenon of gender diversity in companies’ boards of directors (BoD) and in those operating in the football sector. We want to highlight the gap between men’s and women’s work opportunities, addressing the glass-ceiling phenomenon, i.e., the glass ceiling that limits women’s access to top roles, and highlighting the pay gap in equal roles and quantity of hours worked. We conduct a systematic literature review using MySLR and Bibliometrix software, totaling 92 papers. The analysis yielded several key findings, notably a growing focus in academia on gender diversity issues. Since 2015, there has been a marked rise in publications addressing gender diversity in sports. Furthermore, the evaluation of these papers highlighted the limited presence of women on football boards clubs. This study offers theoretical, practical, and social insights. In addition, it contributes to the scientific literature on the gender gap in sports.
Abstract: The Agenda 2030 for Sustainable Development (SD) and the Environmental, Social, & Governance (ESG) factors present a new challenge for companies globally. To thrive in this environment, businesses must adapt to these demands, leading to a significant transformation in corporate management. It is now crucial to align the goal of profit maximization ...
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