Science Journal of Business and Management

Volume 11, Issue 4, December 2023

  • Entrepreneurial Characteristics and Sustainability of Small Firms in a Developing Economy

    Victor Oghenenyerovwome Iki, Esther Ejobosele Otoghile

    Issue: Volume 11, Issue 4, December 2023
    Pages: 141-148
    Received: Aug. 28, 2023
    Accepted: Sep. 12, 2023
    Published: Oct. 09, 2023
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    Abstract: Small firms in a developing economy like Nigeria have been supported with funds, training, and enabling environment for success due to their role in economic growth. Despite these efforts to improve entrepreneurial characteristics and performance of firms, most small firms operate in the informal sector of the economy and do not have policies on su... Show More
  • Research Article

    Social Mobility and Its Impact on the Government Development Policies in Contemporary Iran

    Zabihollah Nademi, Reza Shirzadi

    Issue: Volume 11, Issue 4, December 2023
    Pages: 149-156
    Received: Sep. 05, 2023
    Accepted: Oct. 08, 2023
    Published: Oct. 28, 2023
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    Abstract: Social mobility is one of the consequences, results and consequences of social transformation, which is based on the movement of individuals and groups, which leads to the improvement of different social and economic situations. The study of these displacements, causes, and consequences is the subject of social mobility. Under the title of politica... Show More
  • Research Article

    Examining the Relocation of Minority Businesses and Its Relationship with Gentrification and the Banking Industry

    Reginald King

    Issue: Volume 11, Issue 4, December 2023
    Pages: 157-163
    Received: Oct. 28, 2023
    Accepted: Nov. 13, 2023
    Published: Nov. 21, 2023
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    Abstract: Gentrification involves the introduction of innovative business prospects. Bringing new and diverse residents to a community necessitates the emergence of novel businesses and the revitalization of existing ones, thereby fostering opportunities. To accomplish this, businesses old and new often need financial services from banking institutes. Banks ... Show More
  • Research Article

    Adoption Drivers in Decision Making of Enterprise Software Systems Implemented in Mexican SMEs

    Félix-Eduardo Bueno-Pascual

    Issue: Volume 11, Issue 4, December 2023
    Pages: 164-173
    Received: Nov. 18, 2023
    Accepted: Dec. 05, 2023
    Published: Dec. 14, 2023
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    Abstract: The successful implementation of Enterprise Systems (ES) in large companies to manage the logistics processes has spiked the interest for small and medium enterprise (SME) to consider implementation. However, given the relatively low capital and relatively high failure rate of small companies, the feasibility of utilizing and implementing such a sy... Show More
  • Research Article

    Exploring Big Data Applications in Social Media Marketing: Insights and Innovations

    Chen Mengqiang*, Jessa Frida T. Festijo

    Issue: Volume 11, Issue 4, December 2023
    Pages: 174-189
    Received: Oct. 04, 2023
    Accepted: Dec. 15, 2023
    Published: Dec. 26, 2023
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    Abstract: This quantitative descriptive research study delves into the influence of Big Data analytics on the effectiveness of social media marketing strategies in the Chinese market. The research employed a survey questionnaire to gather data from 225 businesses that have integrated Big Data analytics into their social media marketing endeavors. The primary... Show More
  • Research Article

    Research on the Implementation Path of Rural E-commerce Poverty Alleviation in Tai'an City Under the Live Streaming Economy

    Chongyi Gong, Dongqin Lv

    Issue: Volume 11, Issue 4, December 2023
    Pages: 190-194
    Received: Dec. 03, 2023
    Accepted: Dec. 15, 2023
    Published: Dec. 26, 2023
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    Abstract: The development and growth of the e-commerce live streaming industry will play a positive role in enhancing the city's brand image, promoting the growth and strengthening of advantageous industries. Under the situation of "live streaming sales", rural e-commerce will also be the future development direction. Applying online live streaming to the de... Show More