International Journal of Economic Behavior and Organization

Volume 2, Issue 6, December 2014

  • Study on the Soft Power of Chinese Petroleum Enterprises

    Guo Siliang, Diao Yanhua

    Issue: Volume 2, Issue 6, December 2014
    Pages: 78-82
    Received: 19 November 2014
    Accepted: 3 December 2014
    Published: 5 December 2014
    DOI: 10.11648/j.ijebo.20140206.11
    Abstract: The paper, basing on the factors that influence the construction of the soft power of the Chinese petroleum enterprises, puts forward the countermeasures and suggestions to enhance the soft power of the petroleum enterprises from various aspects, including the construction of the enterprise culture, strengthening of the resource integration, promot... Show More