Volume 14, Issue 4, August 2025

  • Research Article

    Exploring the Impact of Generative AI-driven Advertising on Generation Z's Consumer Behavior in China: A Grounded Theory Approach

    Nie Yifan, Liu Zhengyuan, Jiang Yi*

    Issue: Volume 14, Issue 4, August 2025
    Pages: 113-128
    Received: 2 July 2025
    Accepted: 14 July 2025
    Published: 31 July 2025
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    Abstract: As a new and significant force of consumption in contemporary China, Generation Z showcases distinct characteristics. Their penchant for uniqueness and personalized psychology are especially evident in their daily consumption behaviors. In the current digital age, generative AI has emerged as a powerful tool in the advertising realm. Thus, explorin... Show More
  • Review Article

    The Role of Dynamics of Survival Circuits in the Construction of Personality: Interpretive Perspective of Explore the Neurobiological Foundations

    Alexandre Merle*

    Issue: Volume 14, Issue 4, August 2025
    Pages: 129-140
    Received: 22 July 2025
    Accepted: 12 August 2025
    Published: 8 September 2025
    DOI: 10.11648/j.ajap.20251404.12
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    Abstract: Personality develops through the continuous interaction between biological imperatives and individual experience. This article presents a conceptual model in which five core adaptive functions—defense, reproduction, energy provisioning, thermoregulation, and fluid regulation—are considered as survival circuits forming the dynamic substrate of perso... Show More