Research Article
Exploring the Impact of Generative AI-driven Advertising on Generation Z's Consumer Behavior in China: A Grounded Theory Approach
Issue:
Volume 14, Issue 4, August 2025
Pages:
113-128
Received:
2 July 2025
Accepted:
14 July 2025
Published:
31 July 2025
Abstract: As a new and significant force of consumption in contemporary China, Generation Z showcases distinct characteristics. Their penchant for uniqueness and personalized psychology are especially evident in their daily consumption behaviors. In the current digital age, generative AI has emerged as a powerful tool in the advertising realm. Thus, exploring the influence mechanism of generative AI-driven advertising on the consumption behavior of Generation Z holds great significance. This exploration is crucial for the further integration and application of artificial intelligence technology in the development and reform of the advertising industry. Based on in-depth qualitative interviews with 24 Chinese university students, this study employs programmatic grounded theory. By doing so, it aims to uncover the intricate black box of the influence mechanism between generative AI-driven advertising elements and consumer behavior. The research ultimately discovers the pathways through which four dimensions-corporate cognition, value cognition, emotional cognition, and risk cognition-impact the consumption behavior of Generation Z. This offers valuable insights for advertisers targeting this demographic.
Abstract: As a new and significant force of consumption in contemporary China, Generation Z showcases distinct characteristics. Their penchant for uniqueness and personalized psychology are especially evident in their daily consumption behaviors. In the current digital age, generative AI has emerged as a powerful tool in the advertising realm. Thus, explorin...
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Review Article
The Role of Dynamics of Survival Circuits in the Construction of Personality: Interpretive Perspective of Explore the Neurobiological Foundations
Alexandre Merle*
Issue:
Volume 14, Issue 4, August 2025
Pages:
129-140
Received:
22 July 2025
Accepted:
12 August 2025
Published:
8 September 2025
Abstract: Personality develops through the continuous interaction between biological imperatives and individual experience. This article presents a conceptual model in which five core adaptive functions—defense, reproduction, energy provisioning, thermoregulation, and fluid regulation—are considered as survival circuits forming the dynamic substrate of personality construction. Each circuit is organized around an energetic polarity, either centrifugal (expansive, outward-oriented) or centripetal (conserving, inward-oriented), which shapes characteristic emotional, cognitive, and behavioral patterns. The model links neurobiological mechanisms with psychological processes and symbolic archetypes, proposing that the enduring structures of personality originate in these survival circuits. It describes how the activation or inhibition of each circuit generates functional archetypes that influence emotional expression, cognitive styles, relational tendencies, and self-identity. A consistent analytical framework is applied to each circuit, outlining its primary adaptive function, underlying neurobiological resources, associated internal states and behaviors, characteristic personality traits, and patterns of dysregulation. This framework is illustrated through clinical applications, including the analysis of functional fragmentation in complex post-traumatic stress disorder and other dissociative presentations. By integrating findings from neuroscience, psychology, and psychocorporal clinical approaches, the model provides a structured perspective on the relationship between survival imperatives and personality organization. It offers a basis for identifying dominant or impaired circuits in clinical settings and for guiding interventions aimed at reintegrating dissociated subsystems. This approach situates personality as a living interface between biology and biography, regulated through the interplay of survival functions and their energetic dynamics.
Abstract: Personality develops through the continuous interaction between biological imperatives and individual experience. This article presents a conceptual model in which five core adaptive functions—defense, reproduction, energy provisioning, thermoregulation, and fluid regulation—are considered as survival circuits forming the dynamic substrate of perso...
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