Journal of Investment and Management

Volume 7, Issue 3, June 2018

  • Non-traditional Types of Youth Tourism and Developing Problems of Tourism

    Nurbek Jabbarov

    Issue: Volume 7, Issue 3, June 2018
    Pages: 77-80
    Received: 26 June 2018
    Accepted: 7 July 2018
    Published: 27 July 2018
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    Abstract: In the article, nonconventional types and the basic problems of development of youth travel are considered. Thus, authors treat youth travel as an innovative direction of development of recreational sphere. Except for the presence of various tourist-recreational resources of the country allows developing almost all kinds of youth travel. The decisi... Show More
  • Analysis on the Operation Modes and Strategies of China's Product Placement

    Xu Meng

    Issue: Volume 7, Issue 3, June 2018
    Pages: 81-85
    Received: 24 June 2018
    Accepted: 6 July 2018
    Published: 2 August 2018
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    Abstract: When audiences are increasingly bored with mandatory advertisements for television programs, branding is vitally important to the company. Therefore, a new type of advertising named product placement has emerged. Compared with traditional advertisements, such advertisements can reduce the audience's resistance to advertisements. However, in real li... Show More
  • Innovative Activity as a Means of Developing the Economic Potential of the Tourism Industry

    Ismailov Adhambek Bakhramovich

    Issue: Volume 7, Issue 3, June 2018
    Pages: 86-90
    Received: 25 June 2018
    Accepted: 6 July 2018
    Published: 6 August 2018
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    Abstract: This article gives an overview of the peculiarities of the use of innovations in tourism and their role in improving the investment attractiveness of the tourism industry of the Republic of Uzbekistan. And also the article highlights different approaches of creating favorable investment conditions for the creation of innovative tourism products. In... Show More
  • Research on Strategic Analysis and Decision Modeling of Venture Portfolio

    Liu Xiaobing, Tian Yingjie, Liu Manhong

    Issue: Volume 7, Issue 3, June 2018
    Pages: 91-101
    Received: 9 August 2018
    Published: 13 August 2018
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    Abstract: The value of risk project is usually uncertain, so venture investor must make investment decision based on prior estimation of future value of risk projects. This paper constructs a portfolio optimization model of risk projects considering the psychological characteristics of venture investors, and proposes a Bayesian method to deal with the uncert... Show More
  • Customer Based Retail Brand Equity Dimensions on Retail Brand Equity of Pakistani Markets

    Muhammad Umair, Mubarak Ahmad

    Issue: Volume 7, Issue 3, June 2018
    Pages: 102-107
    Received: 26 June 2018
    Accepted: 24 July 2018
    Published: 15 August 2018
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    Abstract: Customer brand equity become the major concept in last decades due to increase the competition and also rise in demands of the customer. This study investigate the impact of customer brand equity in Pakistan in embryonic areas and mature areas because in immature area customer preference change and in mature areas customer demands may also be diffe... Show More