Abstract: The study “Officials’ Perception of the Content Mobilization Work of the Party Committee Level in the City of Hai Phong in a New Era” provides an in-depth evaluation of how officials understand and apply the Party’s viewpoints on civil mobilization. This research is particularly relevant in the context of Vietnam’s ongoing socio-economic transformation and the increasing emphasis on participatory governance. Through comprehensive surveys and rigorous quantitative analysis, the study explores the depth of officials’ awareness, the key factors influencing their perceptions, and the limitations they encounter in implementation. Findings reveal that while most officials recognize the fundamental role of civil mobilization in fostering trust between the Party and the people, there are noticeable inconsistencies in comprehension and execution across different levels of governance. Some officials, particularly at the grassroots level, struggle with mastering the principles and methodologies required to adapt civil mobilization strategies to the evolving socio-political landscape. This lack of proficiency hinders the effectiveness of mobilization efforts, leading to gaps between policy intentions and real-world outcomes. Furthermore, the study highlights a range of external challenges that complicate civil mobilization work. The rapid pace of digital transformation has altered traditional communication dynamics, requiring officials to develop new skills and approaches to engage with the public effectively. Socio-economic changes, including urbanization, labor migration, and shifting demographics, have also introduced complexities that demand more adaptive and inclusive mobilization strategies. Additionally, coordination challenges between different administrative units and levels of government further limit the efficiency of mobilization efforts. To address these issues, the study proposes a series of strategic solutions. Enhancing officials’ theoretical and practical understanding of civil mobilization through training programs is a key recommendation. The study also emphasizes the need for modernizing mobilization approaches by leveraging digital tools, strengthening inter-agency collaboration, and fostering a more responsive governance framework. By implementing these solutions, Hai Phong can improve the effectiveness of civil mobilization work, thereby reinforcing the relationship between the Party and the people, ensuring social stability, and promoting sustainable development in the city.Abstract: The study “Officials’ Perception of the Content Mobilization Work of the Party Committee Level in the City of Hai Phong in a New Era” provides an in-depth evaluation of how officials understand and apply the Party’s viewpoints on civil mobilization. This research is particularly relevant in the context of Vietnam’s ongoing socio-economic transforma...Show More