International Journal of Business and Economics Research

Volume 13, Issue 2, April 2024

  • Research Article

    Investigating the Relationship Between Brand Equity and Customer Loyalty the Moderating Effect of Customer Satisfaction in the Telecom Industry

    Endalkachew Desta*, Chalchissa Amantie

    Issue: Volume 13, Issue 2, April 2024
    Pages: 21-35
    Received: 27 March 2024
    Accepted: 13 April 2024
    Published: 29 April 2024
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    Abstract: The study explores the connection between brand equity and customer loyalty in the telecom industry. It specifically examines how customer satisfaction plays a moderating role in this relationship. The research employed structural equation modeling and involved 386 Ethio telecom customers. Several aspects were evaluated, including reliability, conv... Show More
  • Research Article

    Examining the Impact of Socioeconomic Factors on Academic Staff Saving Behaviors and Financial Readiness in North Wollo Zone, Amhara, Ethiopia

    Birhan Ambachew Taye*, Aychew Kassa Belete, Bantie Getnet Yirsaw

    Issue: Volume 13, Issue 2, April 2024
    Pages: 36-45
    Received: 9 April 2024
    Accepted: 22 April 2024
    Published: 17 May 2024
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    Abstract: Introduction: Saving behaviour is a critical aspect of financial planning, where individuals defer present consumption to enhance their quality of life and meet future needs. The study aims to gain a comprehensive understanding of their financial behaviours, identify the factors that influence their financial decision-making, and compare the financ... Show More