International Journal of Hospitality & Tourism Management


Volume 5, Issue 1, June 2021

  • Conflicts of Traditional Norms in the Packaging of Ikom Monolith for Tourism in Cross River State

    Onah Gabriel Owojoku, Ajoma Simon Okwoche, Anunobi Helen Nwando, Tawo Alfred Oyong

    Issue: Volume 5, Issue 1, June 2021
    Pages: 1-5
    Received: 20 January 2021
    Accepted: 28 January 2021
    Published: 26 February 2021
    Abstract: The Ikom Monoliths represent one of the masterpieces of Nigerian Arts and a perfect tourism Showcase for tourists. Unfortunately, some locals or Tour Guides have continuously or erroneously projected the monoliths according to their subjective mythological beliefs as warriors, deities, or gods of Stone with powers to cure ailments like barrenness, ... Show More
  • The Effect of Franchise SERVQUAL on the Pre & Post Opening Satisfaction and the Business Performance

    Moon-hwan Hwang, Chun-bong Cho, Ji-eun Kim

    Issue: Volume 5, Issue 1, June 2021
    Pages: 6-14
    Received: 24 February 2021
    Accepted: 22 March 2021
    Published: 1 April 2021
    Abstract: This study is designed to examine the effect of franchise SERVQUAL on business satisfaction and business performance, and examined previous studies, herewith designed research model based on it. In order to select a brand before starting a business, business owners who run a franchise restaurant were investigated the factors that were important to ... Show More
  • Research Article

    Threats and Opportunities of the COVID-19 on Tourism Industry in Sri Lanka and South Asian Region

    Upul Jayapriya Senanayake*

    Issue: Volume 5, Issue 1, June 2021
    Pages: 15-20
    Received: 6 February 2021
    Accepted: 13 April 2021
    Published: 23 April 2021
    DOI: 10.11648/j.ijhtm.20210501.13
    Abstract: COVID-19 Global pandemic has now brought the entire socio-economic structures in to a standstill state all over the world. It has already challenged the global operations of several business sectors. Time has come to rethink how to recover and regain of the economy, employment and business functions with a fresh beginning in most of the worsened ec... Show More
  • Recovery After the Covid-19 Pandemic: The Case of Peruvian Tourism

    Jorge Torres Zorrilla

    Issue: Volume 5, Issue 1, June 2021
    Pages: 21-26
    Received: 16 April 2021
    Accepted: 5 May 2021
    Published: 27 May 2021
    Abstract: The situation Peru is facing with the global COVID-19 pandemic and the economic recession during this 2020 constitutes the worst crisis over the last 100 years. This economic recession has not happened since the crisis of 1980. GPD may decline by 15% this year. Also, the perspective on global economy is terrible and a sharp contraction of global GD... Show More