International Journal of Hospitality & Tourism Management


Volume 4, Issue 2, December 2020

  • Tourism Marketing for Sustainable Development in Phayao Province, Thailand

    Warach Madhyamapurush, Chompunuch Jittithavorn

    Issue: Volume 4, Issue 2, December 2020
    Pages: 15-20
    Received: 16 May 2020
    Accepted: 1 June 2020
    Published: 30 October 2020
    Abstract: Phayao is one of the northern provinces in Thailand. It has variety and unique geographical and cultural tourist attractions with few travellers’ knowledge of this fact. In 2011, the province came up with such vision intended to develop tourism under the programme “Safety Agriculture and Sustainable Tourism”. The local government created a great de... Show More