American Journal of Engineering and Technology Management

Volume 4, Issue 3, June 2019

  • Consumer Behaviour Analysis in Online Music Purchases in Indonesia by Implementing 7P’s Marketing Strategy Using Quality Function Deployment (QFD)

    Rizki Ariyani, Tristyanti Yusnitasari, Teddy Oswari, Reni Diah Kusumawati, Saurabh Mittal

    Issue: Volume 4, Issue 3, June 2019
    Pages: 57-65
    Received: 31 January 2019
    Accepted: 21 May 2019
    Published: 27 September 2019
    Abstract: Music is the expression of one's feelings which are expressed in beautiful tones and poems. Music can be packaged in the form of cassette or Compact Disc (CD), on this millennial era, music can be enjoyed from music sites, as well as in smartphone applications with various musical genres. Music is easy to access now, where people can enjoy music an... Show More