International Journal of Architecture, Arts and Applications

Volume 9, Issue 4, December 2023

  • Research Article

    Consumer Movement Dynamics Within Large Scale, Multi-Level Shopping Mall: An Exploratory Role of Tenant-Mix Strategy

    Fahmida Nusrat*, Nasreen Hossain

    Issue: Volume 9, Issue 4, December 2023
    Pages: 120-132
    Received: Jul. 15, 2023
    Accepted: Oct. 23, 2023
    Published: Nov. 11, 2023
    DOI: 10.11648/j.ijaaa.20230904.11
    Abstract: Large-scale multilevel shopping malls are now sprawling phenomena in the urban landscape of the many megalopolises of South-Asian countries. Considered a Westernized influence, such planned, enclosed entities of volumetric building masses with multiple levels often generate excessively deep spaces both horizontally and vertically. Hence, channeling... Show More