Larissa Koplyay,Tamas Michel Koplyay,Brian Mitchell*
Issue:
Volume 10, Issue 1, February 2025
Pages:
1-10
Received:
11 January 2025
Accepted:
27 January 2025
Published:
17 February 2025
DOI:
10.11648/j.ajmse.20251001.11
Downloads:
Views:
Abstract: High-technology markets have a tendency to be extremely dynamic, undergo periods of rapid market growth, and exhibit market-based developments that align with a firm’s lifecycle, which is generally based upon the influence(s) exerted upon them by innovation within the market space. Likewise, how firms navigate the market will depend on the types of innovation(s) they experience, their corporate size, the amount of time spent within selected market positions, and the projects they ultimately implement. These various elements will ultimately shape how a firm manages projects and its associated organizational structures. The question is how managers do and entrepreneurs know what to do in the face of periods of changing market conditions? This paper explores the rational underlying the change from agile early start-up companies that grow and mature into increasingly rigid organizational structures that influence the types of projects as the firms progress along the high-tech lifecycle. The type and attitude of customers also evolves through time and this also has to be taken into consideration as each stage of the lifecycle will have customers with different drivers and requirements influencing their purchasing decisions. This paper uses the Lifecycle Theory to analyze this phenomenon and explain how and why this evolutionary process occurs within the market, including the factors and characteristics associated with projects during various market phases throughout the lifecycle. Ultimately, this exploration illustrates the evolutionary process firms undergo in relation to the implementation of innovation strategies within high-tech market spaces. The implications to industry include enabling entrepreneurs and managers to recognize and react to the complexity of the multi-dimensional changes in the market, strategically plan their next steps for their compay’s project management approach, product development, portfolio development, and to gain insight to competitor’s actions.Abstract: High-technology markets have a tendency to be extremely dynamic, undergo periods of rapid market growth, and exhibit market-based developments that align with a firm’s lifecycle, which is generally based upon the influence(s) exerted upon them by innovation within the market space. Likewise, how firms navigate the market will depend on the types of...Show More