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Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad

Received: 31 August 2019     Accepted: 15 October 2019     Published: 23 October 2019
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Abstract

The present research was designed to consumer preferences about branded verses non branded mobile phones in Faisalabad. As there was a constant increase in imports of different products especially mobile phones and these imports precluded Non-Branded manufacturing industry growth. The imports were increasing to meet the demands of consumers and in return higher prices due to logistics and import duties could affect overall economy. The sample of 120 respondents will be selected haphazardly belonging to the Faisalabad for the purpose of data collection. Personal interviews and questionnaire will be used to collect the data from respondents. Suitable statistical techniques were used to analyze the gathered data. It’s likely that the findings would be helpful in understanding the reasons why consumers prefer branded and non-branded mobile phones and to give the recommendations to strengthen up the strategies that could increase consumer preferences towards Non-Branded mobile products over Branded mobile products. Descriptive statistics and averages were used to depict the data in SPSS 21. The results were shown in the tabular form. The likert scale was used from strongly disagree to disagree. The results showed that respondents liked branded mobile phones rather than local non-branded mobiles.

Published in Science Journal of Business and Management (Volume 7, Issue 5)

This article belongs to the Special Issue Pure Marketing and Management

DOI 10.11648/j.sjbm.20190705.14
Page(s) 127-134
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Consumers' Preferences, Branded, Non-Branded, Mobile Phone Industry

References
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[6] Subramanian, K., & Yung, W. K. (2016). Review of life cycle assessment on consumer electronic products: Developments and the way ahead. Critical reviews in environmental science and technology, 46 (18), 1441-1497.
[7] Balabanis, G., Diamantopoulos, A., Mueller, R. D., & Melewar, T. C. (2001). The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies. Journal of international business studies, 32 (1), 157-175.
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[9] Farooq, S. A., & Ali, S. R. (2018). THE NATIONAL MOBILE BRAND VERSUS INTERNATIONAL MOBILE BRAND ON THE CONSUMERS’BUYING DECISION. Journal of Marketing, 2.
[10] Maurya, A. (2018). BRAND PREFERENCE TOWARDS MOBILE PHONE. Reflections-Journal of Management, 1 (1).
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Cite This Article
  • APA Style

    Muhammad Salman Arshad, Rohail Jibran, Hafiz Ayaz ul Qasmi. (2019). Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad. Science Journal of Business and Management, 7(5), 127-134. https://doi.org/10.11648/j.sjbm.20190705.14

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    ACS Style

    Muhammad Salman Arshad; Rohail Jibran; Hafiz Ayaz ul Qasmi. Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad. Sci. J. Bus. Manag. 2019, 7(5), 127-134. doi: 10.11648/j.sjbm.20190705.14

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    AMA Style

    Muhammad Salman Arshad, Rohail Jibran, Hafiz Ayaz ul Qasmi. Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad. Sci J Bus Manag. 2019;7(5):127-134. doi: 10.11648/j.sjbm.20190705.14

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  • @article{10.11648/j.sjbm.20190705.14,
      author = {Muhammad Salman Arshad and Rohail Jibran and Hafiz Ayaz ul Qasmi},
      title = {Consumer’s Preferences About Branded Verses Non Branded Mobile Phones in Faisalabad},
      journal = {Science Journal of Business and Management},
      volume = {7},
      number = {5},
      pages = {127-134},
      doi = {10.11648/j.sjbm.20190705.14},
      url = {https://doi.org/10.11648/j.sjbm.20190705.14},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20190705.14},
      abstract = {The present research was designed to consumer preferences about branded verses non branded mobile phones in Faisalabad. As there was a constant increase in imports of different products especially mobile phones and these imports precluded Non-Branded manufacturing industry growth. The imports were increasing to meet the demands of consumers and in return higher prices due to logistics and import duties could affect overall economy. The sample of 120 respondents will be selected haphazardly belonging to the Faisalabad for the purpose of data collection. Personal interviews and questionnaire will be used to collect the data from respondents. Suitable statistical techniques were used to analyze the gathered data. It’s likely that the findings would be helpful in understanding the reasons why consumers prefer branded and non-branded mobile phones and to give the recommendations to strengthen up the strategies that could increase consumer preferences towards Non-Branded mobile products over Branded mobile products. Descriptive statistics and averages were used to depict the data in SPSS 21. The results were shown in the tabular form. The likert scale was used from strongly disagree to disagree. The results showed that respondents liked branded mobile phones rather than local non-branded mobiles.},
     year = {2019}
    }
    

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    AU  - Muhammad Salman Arshad
    AU  - Rohail Jibran
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    AB  - The present research was designed to consumer preferences about branded verses non branded mobile phones in Faisalabad. As there was a constant increase in imports of different products especially mobile phones and these imports precluded Non-Branded manufacturing industry growth. The imports were increasing to meet the demands of consumers and in return higher prices due to logistics and import duties could affect overall economy. The sample of 120 respondents will be selected haphazardly belonging to the Faisalabad for the purpose of data collection. Personal interviews and questionnaire will be used to collect the data from respondents. Suitable statistical techniques were used to analyze the gathered data. It’s likely that the findings would be helpful in understanding the reasons why consumers prefer branded and non-branded mobile phones and to give the recommendations to strengthen up the strategies that could increase consumer preferences towards Non-Branded mobile products over Branded mobile products. Descriptive statistics and averages were used to depict the data in SPSS 21. The results were shown in the tabular form. The likert scale was used from strongly disagree to disagree. The results showed that respondents liked branded mobile phones rather than local non-branded mobiles.
    VL  - 7
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    ER  - 

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Author Information
  • Department of Management Sciences, Punjab Group of Colleges, University of Central Punjab, Lahore, Pakistan

  • Department of Management Sciences, Punjab Group of Colleges, University of Central Punjab, Lahore, Pakistan

  • Department of Management Sciences, Punjab Group of Colleges, University of Central Punjab, Lahore, Pakistan

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