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Culture Impact on Consumers Decision: The Fashionable Adoption Influence on Social Stigmatization and Role of Perceived Innovation

Received: 24 November 2016     Accepted: 13 December 2016     Published: 3 February 2017
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Abstract

Fashionable product choices can lead to social stigmatization. Embracing a religious ideology may affect the way we evaluate our religious practices (e.g., veil). In this paper, we argue that some of our own religious practices can be stigmatized. The paper examines the psychological keystones of fashionableness adoption and levels of stigmatization. Salafi ideology is presented as a context that may play a role in clarifying the relationship between fashionableness adoption and social stigmatization. The study’s findings present main effect of fashionable adoption on social stigmatizing. Moreover, findings show that perceived innovation mediates the relationship between fashionableness adoption and social stigmatization.

Published in Science Journal of Business and Management (Volume 5, Issue 1)
DOI 10.11648/j.sjbm.20170501.13
Page(s) 17-26
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2017. Published by Science Publishing Group

Keywords

Stigmatization, Fashionable, Product, Innovation

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  • APA Style

    Hesham Fazel. (2017). Culture Impact on Consumers Decision: The Fashionable Adoption Influence on Social Stigmatization and Role of Perceived Innovation. Science Journal of Business and Management, 5(1), 17-26. https://doi.org/10.11648/j.sjbm.20170501.13

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    ACS Style

    Hesham Fazel. Culture Impact on Consumers Decision: The Fashionable Adoption Influence on Social Stigmatization and Role of Perceived Innovation. Sci. J. Bus. Manag. 2017, 5(1), 17-26. doi: 10.11648/j.sjbm.20170501.13

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    AMA Style

    Hesham Fazel. Culture Impact on Consumers Decision: The Fashionable Adoption Influence on Social Stigmatization and Role of Perceived Innovation. Sci J Bus Manag. 2017;5(1):17-26. doi: 10.11648/j.sjbm.20170501.13

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  • @article{10.11648/j.sjbm.20170501.13,
      author = {Hesham Fazel},
      title = {Culture Impact on Consumers Decision: The Fashionable Adoption Influence on Social Stigmatization and Role of Perceived Innovation},
      journal = {Science Journal of Business and Management},
      volume = {5},
      number = {1},
      pages = {17-26},
      doi = {10.11648/j.sjbm.20170501.13},
      url = {https://doi.org/10.11648/j.sjbm.20170501.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20170501.13},
      abstract = {Fashionable product choices can lead to social stigmatization. Embracing a religious ideology may affect the way we evaluate our religious practices (e.g., veil). In this paper, we argue that some of our own religious practices can be stigmatized. The paper examines the psychological keystones of fashionableness adoption and levels of stigmatization. Salafi ideology is presented as a context that may play a role in clarifying the relationship between fashionableness adoption and social stigmatization. The study’s findings present main effect of fashionable adoption on social stigmatizing. Moreover, findings show that perceived innovation mediates the relationship between fashionableness adoption and social stigmatization.},
     year = {2017}
    }
    

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    AB  - Fashionable product choices can lead to social stigmatization. Embracing a religious ideology may affect the way we evaluate our religious practices (e.g., veil). In this paper, we argue that some of our own religious practices can be stigmatized. The paper examines the psychological keystones of fashionableness adoption and levels of stigmatization. Salafi ideology is presented as a context that may play a role in clarifying the relationship between fashionableness adoption and social stigmatization. The study’s findings present main effect of fashionable adoption on social stigmatizing. Moreover, findings show that perceived innovation mediates the relationship between fashionableness adoption and social stigmatization.
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Author Information
  • Business Administration Department, University of Bisha, Bisha, Saudi Arabia

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