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Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable

Received: 27 January 2017     Accepted: 14 February 2017     Published: 25 February 2017
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Abstract

The study was based on the Stimulus Organism Response (SOR) theory stated by Mehrabian-Russel which aimed to analyze the effect of retail attribute on utilitarian, hedonic shopping motivation and customer loyalty. This study also aimed to test the age as the moderation variable effect of the retail attribute on the utilitarian, hedonic shopping motivation and customer loyalty. The respondents of study were 150 people. Sampling was done by convenience sampling. Collecting data used personal questionnaire through face to face interviews. Questionnaires were distributed to customers who visited the shopping mall. Data were analyzed by Partial Least Square (PLS). The results showed that the retail attributes had positive and significant effects on the utilitarian, hedonic shopping motivation, and customer loyalty. The age was the moderating variable effect of the retail attribute on utilitarian shopping motivation. The practical implications of this research was to develop segmentation, customization and innovation of retail attributes as an important strategy to overcome the differences in store attribute effects on the values of shopping and customer loyalty.

Published in Science Journal of Business and Management (Volume 5, Issue 1)
DOI 10.11648/j.sjbm.20170501.14
Page(s) 27-36
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2017. Published by Science Publishing Group

Keywords

Retail Attribute, Utilitarian Motivation, Hedonic Motivation, Customer Loyalty

References
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Cite This Article
  • APA Style

    Agung Yuniarinto, Armanu Thoyib, Solimun Solimun, Andi Sularso. (2017). Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable. Science Journal of Business and Management, 5(1), 27-36. https://doi.org/10.11648/j.sjbm.20170501.14

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    ACS Style

    Agung Yuniarinto; Armanu Thoyib; Solimun Solimun; Andi Sularso. Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable. Sci. J. Bus. Manag. 2017, 5(1), 27-36. doi: 10.11648/j.sjbm.20170501.14

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    AMA Style

    Agung Yuniarinto, Armanu Thoyib, Solimun Solimun, Andi Sularso. Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable. Sci J Bus Manag. 2017;5(1):27-36. doi: 10.11648/j.sjbm.20170501.14

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  • @article{10.11648/j.sjbm.20170501.14,
      author = {Agung Yuniarinto and Armanu Thoyib and Solimun Solimun and Andi Sularso},
      title = {Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable},
      journal = {Science Journal of Business and Management},
      volume = {5},
      number = {1},
      pages = {27-36},
      doi = {10.11648/j.sjbm.20170501.14},
      url = {https://doi.org/10.11648/j.sjbm.20170501.14},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20170501.14},
      abstract = {The study was based on the Stimulus Organism Response (SOR) theory stated by Mehrabian-Russel which aimed to analyze the effect of retail attribute on utilitarian, hedonic shopping motivation and customer loyalty. This study also aimed to test the age as the moderation variable effect of the retail attribute on the utilitarian, hedonic shopping motivation and customer loyalty. The respondents of study were 150 people. Sampling was done by convenience sampling. Collecting data used personal questionnaire through face to face interviews. Questionnaires were distributed to customers who visited the shopping mall. Data were analyzed by Partial Least Square (PLS). The results showed that the retail attributes had positive and significant effects on the utilitarian, hedonic shopping motivation, and customer loyalty. The age was the moderating variable effect of the retail attribute on utilitarian shopping motivation. The practical implications of this research was to develop segmentation, customization and innovation of retail attributes as an important strategy to overcome the differences in store attribute effects on the values of shopping and customer loyalty.},
     year = {2017}
    }
    

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    T1  - Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable
    AU  - Agung Yuniarinto
    AU  - Armanu Thoyib
    AU  - Solimun Solimun
    AU  - Andi Sularso
    Y1  - 2017/02/25
    PY  - 2017
    N1  - https://doi.org/10.11648/j.sjbm.20170501.14
    DO  - 10.11648/j.sjbm.20170501.14
    T2  - Science Journal of Business and Management
    JF  - Science Journal of Business and Management
    JO  - Science Journal of Business and Management
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    PB  - Science Publishing Group
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    UR  - https://doi.org/10.11648/j.sjbm.20170501.14
    AB  - The study was based on the Stimulus Organism Response (SOR) theory stated by Mehrabian-Russel which aimed to analyze the effect of retail attribute on utilitarian, hedonic shopping motivation and customer loyalty. This study also aimed to test the age as the moderation variable effect of the retail attribute on the utilitarian, hedonic shopping motivation and customer loyalty. The respondents of study were 150 people. Sampling was done by convenience sampling. Collecting data used personal questionnaire through face to face interviews. Questionnaires were distributed to customers who visited the shopping mall. Data were analyzed by Partial Least Square (PLS). The results showed that the retail attributes had positive and significant effects on the utilitarian, hedonic shopping motivation, and customer loyalty. The age was the moderating variable effect of the retail attribute on utilitarian shopping motivation. The practical implications of this research was to develop segmentation, customization and innovation of retail attributes as an important strategy to overcome the differences in store attribute effects on the values of shopping and customer loyalty.
    VL  - 5
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Author Information
  • Department of Management Science, Faculty of Economics and Business, Brawijaya University, Malang, Indonesia

  • Department of Management Science, Faculty of Economics and Business, Brawijaya University, Malang, Indonesia

  • Statistical Program, Faculty of Mathematics and Natural Sciences, Brawijaya University, Malang, Indonesia

  • Faculty of Economics, Jember University, Jember, Indonesia

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