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A Case Study Concerning the Strategic Plan: V2020 of Chosun University

Received: 1 September 2013     Published: 20 October 2013
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Abstract

This paper shows a typical of strategic planning process involving a local university in the transformative society as well as quasi-privatization drive from the government. Chosun University was chosen as an object of this case study, which faces a high demand of environment and challenges. A comprehensive process often undertaken in the strategic change process was applied to this institution, and shows how it initiated the process, conducted a stakeholders analysis, identified the strategic issues and strategies in the vision for 2020 (V2020). The article shows a paradigmatic application of strategic theory and process to the higher educational institutions, and also includes some of reflections on the strategic studies as a conclusion.

Published in Science Journal of Business and Management (Volume 1, Issue 4)
DOI 10.11648/j.sjbm.20130104.11
Page(s) 43-57
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2013. Published by Science Publishing Group

Keywords

Strategic Planning, Stakeholders Analysis, Strategic Issues, Adoption of Strategies, Implementation of Strategies, Monitoring and Reevaluation, Higher Educational Institution

References
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  • APA Style

    Kiyoung Kim. (2013). A Case Study Concerning the Strategic Plan: V2020 of Chosun University. Science Journal of Business and Management, 1(4), 43-57. https://doi.org/10.11648/j.sjbm.20130104.11

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    ACS Style

    Kiyoung Kim. A Case Study Concerning the Strategic Plan: V2020 of Chosun University. Sci. J. Bus. Manag. 2013, 1(4), 43-57. doi: 10.11648/j.sjbm.20130104.11

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    AMA Style

    Kiyoung Kim. A Case Study Concerning the Strategic Plan: V2020 of Chosun University. Sci J Bus Manag. 2013;1(4):43-57. doi: 10.11648/j.sjbm.20130104.11

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  • @article{10.11648/j.sjbm.20130104.11,
      author = {Kiyoung Kim},
      title = {A Case Study Concerning the Strategic Plan: V2020 of Chosun University},
      journal = {Science Journal of Business and Management},
      volume = {1},
      number = {4},
      pages = {43-57},
      doi = {10.11648/j.sjbm.20130104.11},
      url = {https://doi.org/10.11648/j.sjbm.20130104.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20130104.11},
      abstract = {This paper shows a typical of strategic planning process involving a local university in the transformative society as well as quasi-privatization drive from the government. Chosun University was chosen as an object of this case study, which faces a high demand of environment and challenges. A comprehensive process often undertaken in the strategic change process was applied to this institution, and shows how it initiated the process, conducted a stakeholders analysis, identified the strategic issues and strategies in the vision for 2020 (V2020). The article shows a paradigmatic application of strategic theory and process to the higher educational institutions, and also includes some of reflections on the strategic studies as a conclusion.},
     year = {2013}
    }
    

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    AB  - This paper shows a typical of strategic planning process involving a local university in the transformative society as well as quasi-privatization drive from the government. Chosun University was chosen as an object of this case study, which faces a high demand of environment and challenges. A comprehensive process often undertaken in the strategic change process was applied to this institution, and shows how it initiated the process, conducted a stakeholders analysis, identified the strategic issues and strategies in the vision for 2020 (V2020). The article shows a paradigmatic application of strategic theory and process to the higher educational institutions, and also includes some of reflections on the strategic studies as a conclusion.
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Author Information
  • College of Law, Chosun University, Gwang-ju, South Korea

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