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Information Repackaging to Target Groups for a Fee: A Strategic Plan

Received: 4 September 2014     Accepted: 19 September 2014     Published: 30 September 2014
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Abstract

Repackaging of information is very inevitable for maximum utilization of information resources and to achieve a breakthrough in fee based information services. This work focuses on how specialized information can be strategically repackaged for maximum utilization by the various groups of users that may not be privileged to access the visible library and information centers as at when needed. Focus discuss group was used for the study. The discussion group comprises of undergraduate students in the Department of Library, Archival and Information Studies, University of Ibadan, Nigeria. Ten target groups were used in the discussion for the study, namely: lecturers/scholars, policy makers, children, refugees, travelers, grass root, physically challenged, prisoners, patients and clergy/religious leaders. The study brought to the lime light the various prerequisites, the media and champions that are necessary to execute a fruitful fee based information services to the various target groups.

Published in Education Journal (Volume 3, Issue 5)
DOI 10.11648/j.edu.20140305.17
Page(s) 308-315
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2014. Published by Science Publishing Group

Keywords

Information Repackaging, Target Groups, Marketing, Strategic Plan, Library, Information Centers

References
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[3] Buckland, M. (1992). Redesigning library services: A manifesto. Retrieved From
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[5] Dhawan, S.M. (2005) Information dissemination services. Accessed on September 20, 2011 at http://www.findarticles.com/p/advanced?tb=art for articles on poverty.
[6] Dhima, A.K, and Sharma, H. 2009. Services marketing mix in library and information centres ICAL-Advocacy and Marketing. Retrieved 12 September, 2011 from http://crl.du.ac.in/ical09/.
[7] Enemute B. I. (2008) Information Repackaging and Library Services: A Challenge to Information Professionals in Nigeria. Library Philosophy and Practice.
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[9] Ifidon, E. I. and Nwalo, K. I. N. 2003. Marketing dynamics of library and information services in Nigeria Universities. In contemporary Issues in Educational Management: A Book of Honour edited by Babalola, J. B. and Adedeji, S. O. Ibadan Department of Educational Management: 153-176.
[10] Gupta, D.K. (2003). Marketing library and information services: building a new discipline for library and information science education in Asia. Malaysia Journal of library and information science, 8(2); 96.
[11] Hidon, E.L. (2005.) Fee based service, a means of making library materials more available to Nigerian university users. Communicate: Journal of library and information science. 7 (1&2):47-48.
[12] Kaur, A and Rani, S. 2008. Marketing of information services and products in university libraries of Punjab and Chandigarh (India): An attitudinal assessment of Information Professional. Library Management, 29.6/7515537.http://www.emeraldinsight.com/journals.htm?issn=01435124&volume=29&issue=6/7&articleid.
[13] Kumbar, R.D. (2004). The importance of marketing and total quality management in libraries. Electronic Journal of Academic and Special Librarianship, 5(2-3). Retrieved March 24, 2011 from http://sothernlibrarianship.icap.org/content/v05n02/kumbar_r01.htm.
[14] Mishra, R. 2010. Marketing of library and information services: Trends and issues in digital environment. 4th Rizal Library International Conference. Retrieved 12 September from http://paarl. Wikispaces.com/file/view/12+Mishra+Marketing.pdf.
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[16] Quantum2 Whitepaper. Leadership Series: Marketing (2004). Marketing library services: Packaging, promoting, and persuading. Retrieved from http://scientific.thomson.com/quantum/media/pdfs/marketing_library_svc.pf.
[17] Ravichandran, M and Babu, S. D. (2008). Marketing of library and information services. Retrieved April 1, 2011 from mhtlm: file://C:\Users\Owner\Desktop\Marketing of Library and Information Services.mht.
[18] Rosenberg, D. (1987). Repackaging scientific and technical information for illiterate and semi-illiterate users: a case study of the Southern Sudan. Proceedings of the Seventh Meeting of the Standing Conference of Eastern, Central, and Southern African Librarians (SCECSAL), Garborone, 4-8 August 1986, together with reports on the SCRCSAL/FID.
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Cite This Article
  • APA Style

    Francisca Nwakaego Okoroma. (2014). Information Repackaging to Target Groups for a Fee: A Strategic Plan. Education Journal, 3(5), 308-315. https://doi.org/10.11648/j.edu.20140305.17

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    ACS Style

    Francisca Nwakaego Okoroma. Information Repackaging to Target Groups for a Fee: A Strategic Plan. Educ. J. 2014, 3(5), 308-315. doi: 10.11648/j.edu.20140305.17

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    AMA Style

    Francisca Nwakaego Okoroma. Information Repackaging to Target Groups for a Fee: A Strategic Plan. Educ J. 2014;3(5):308-315. doi: 10.11648/j.edu.20140305.17

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  • @article{10.11648/j.edu.20140305.17,
      author = {Francisca Nwakaego Okoroma},
      title = {Information Repackaging to Target Groups for a Fee: A Strategic Plan},
      journal = {Education Journal},
      volume = {3},
      number = {5},
      pages = {308-315},
      doi = {10.11648/j.edu.20140305.17},
      url = {https://doi.org/10.11648/j.edu.20140305.17},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.edu.20140305.17},
      abstract = {Repackaging of information is very inevitable for maximum utilization of information resources and to achieve a breakthrough in fee based information services. This work focuses on how specialized information can be strategically repackaged for maximum utilization by the various groups of users that may not be privileged to access the visible library and information centers as at when needed. Focus discuss group was used for the study. The discussion group comprises of undergraduate students in the Department of Library, Archival and Information Studies, University of Ibadan, Nigeria. Ten target groups were used in the discussion for the study, namely: lecturers/scholars, policy makers, children, refugees, travelers, grass root, physically challenged, prisoners, patients and clergy/religious leaders. The study brought to the lime light the various prerequisites, the media and champions that are necessary to execute a fruitful fee based information services to the various target groups.},
     year = {2014}
    }
    

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    AB  - Repackaging of information is very inevitable for maximum utilization of information resources and to achieve a breakthrough in fee based information services. This work focuses on how specialized information can be strategically repackaged for maximum utilization by the various groups of users that may not be privileged to access the visible library and information centers as at when needed. Focus discuss group was used for the study. The discussion group comprises of undergraduate students in the Department of Library, Archival and Information Studies, University of Ibadan, Nigeria. Ten target groups were used in the discussion for the study, namely: lecturers/scholars, policy makers, children, refugees, travelers, grass root, physically challenged, prisoners, patients and clergy/religious leaders. The study brought to the lime light the various prerequisites, the media and champions that are necessary to execute a fruitful fee based information services to the various target groups.
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Author Information
  • Kenneth Dike Library and Library Archival and Information Studies, University of Ibadan, Nigeria

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