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Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin

Received: 25 November 2020     Accepted: 10 December 2020     Published: 22 January 2021
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Abstract

Introduction: Road accidents are one of the leading causes of morbidity and mortality in the world. To reduce their scale, some approaches have been favored, such as communication actions. This work aimed to propose an integrated model for the effective reduction of road accidents among motorized two-wheeled vehicle drivers (2WD) in urban areas in Benin. Method: This is a cross-sectional and analytical study of road users (n=1497) in Cotonou and Parakou. The data was collected on a mobile phone using CSPro software and analyzed in three stages: descriptive analysis, multivariate analysis for the selection of variables significantly affecting the variable to be explained, and the development of the integrated model using the Multilayer Perceptron Neural Network. Results: The study showed that communication actions, advocacy, contextual interventions, belief, certain individual characteristics of users, were significantly associated with the reduction of road accidents. The communication model that emerges from this is akin to "persuasive engaging" communication. Conclusion: This study demonstrated the importance of using an integrated national communication program to strengthen road safety. To do so, they need to promote respect for the Highway Code by emphasizing the sanctity of human life must be combined with relevant accompanying measures.

Published in Central African Journal of Public Health (Volume 7, Issue 1)
DOI 10.11648/j.cajph.20210701.13
Page(s) 23-31
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Public Road Accidents, Motorized Two-Wheelers, Road Code, Modeling, Benin

References
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[7] Ministry of Infrastructure and Transport. Yearbook of Statistics 2013-2016 [Internet]. 2017 [cited 2019 Feb 27]. Website: https://transports.bj/wp-content/uploads/2018/03/Annuaire_Statistique_TPT_2013_2016_VF.pdf.
[8] National Institute of Statistics and Economic Analysis (INSAE). RGPH-4: what to retain from the population in 2013. [Online]. 2015. Website: https://www.insae-bj.org/images/docs/insae-statistiques/demographiques/population/Resultats%20definitifs%20RGPH4.pdf.
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[15] Hounmenou, C. G. and Tohoun, R and Gneyou, K. E. and GlèlèKakaï R, 2019. Empirical determination of optimal configuration for characteristics of a multilayer perceptron neural network in nonlinear regression. International Conference on Statistics and Applied Economics (CISEA, ENSEA), Abidjan, Côte d'Ivoire.
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Cite This Article
  • APA Style

    François Agossou, Jacques Saizonou, Castro Hounmenou, Blasselle Houssou, Assumption Hounsa, et al. (2021). Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin. Central African Journal of Public Health, 7(1), 23-31. https://doi.org/10.11648/j.cajph.20210701.13

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    ACS Style

    François Agossou; Jacques Saizonou; Castro Hounmenou; Blasselle Houssou; Assumption Hounsa, et al. Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin. Cent. Afr. J. Public Health 2021, 7(1), 23-31. doi: 10.11648/j.cajph.20210701.13

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    AMA Style

    François Agossou, Jacques Saizonou, Castro Hounmenou, Blasselle Houssou, Assumption Hounsa, et al. Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin. Cent Afr J Public Health. 2021;7(1):23-31. doi: 10.11648/j.cajph.20210701.13

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  • @article{10.11648/j.cajph.20210701.13,
      author = {François Agossou and Jacques Saizonou and Castro Hounmenou and Blasselle Houssou and Assumption Hounsa and Gyslain Mahoutin Zannou and Cyriaque Ahodekon and Patrick Makoutode and Virginie Mongbo and Edgard-Marius Ouendo},
      title = {Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin},
      journal = {Central African Journal of Public Health},
      volume = {7},
      number = {1},
      pages = {23-31},
      doi = {10.11648/j.cajph.20210701.13},
      url = {https://doi.org/10.11648/j.cajph.20210701.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.cajph.20210701.13},
      abstract = {Introduction: Road accidents are one of the leading causes of morbidity and mortality in the world. To reduce their scale, some approaches have been favored, such as communication actions. This work aimed to propose an integrated model for the effective reduction of road accidents among motorized two-wheeled vehicle drivers (2WD) in urban areas in Benin. Method: This is a cross-sectional and analytical study of road users (n=1497) in Cotonou and Parakou. The data was collected on a mobile phone using CSPro software and analyzed in three stages: descriptive analysis, multivariate analysis for the selection of variables significantly affecting the variable to be explained, and the development of the integrated model using the Multilayer Perceptron Neural Network. Results: The study showed that communication actions, advocacy, contextual interventions, belief, certain individual characteristics of users, were significantly associated with the reduction of road accidents. The communication model that emerges from this is akin to "persuasive engaging" communication. Conclusion: This study demonstrated the importance of using an integrated national communication program to strengthen road safety. To do so, they need to promote respect for the Highway Code by emphasizing the sanctity of human life must be combined with relevant accompanying measures.},
     year = {2021}
    }
    

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  • TY  - JOUR
    T1  - Modeling of Communication Strategies for Reducing Public Road Accidents Involving Two-Wheel Motorized Vehicles in Urban Areas: Case of Cotonou and Parakou Cities in Benin
    AU  - François Agossou
    AU  - Jacques Saizonou
    AU  - Castro Hounmenou
    AU  - Blasselle Houssou
    AU  - Assumption Hounsa
    AU  - Gyslain Mahoutin Zannou
    AU  - Cyriaque Ahodekon
    AU  - Patrick Makoutode
    AU  - Virginie Mongbo
    AU  - Edgard-Marius Ouendo
    Y1  - 2021/01/22
    PY  - 2021
    N1  - https://doi.org/10.11648/j.cajph.20210701.13
    DO  - 10.11648/j.cajph.20210701.13
    T2  - Central African Journal of Public Health
    JF  - Central African Journal of Public Health
    JO  - Central African Journal of Public Health
    SP  - 23
    EP  - 31
    PB  - Science Publishing Group
    SN  - 2575-5781
    UR  - https://doi.org/10.11648/j.cajph.20210701.13
    AB  - Introduction: Road accidents are one of the leading causes of morbidity and mortality in the world. To reduce their scale, some approaches have been favored, such as communication actions. This work aimed to propose an integrated model for the effective reduction of road accidents among motorized two-wheeled vehicle drivers (2WD) in urban areas in Benin. Method: This is a cross-sectional and analytical study of road users (n=1497) in Cotonou and Parakou. The data was collected on a mobile phone using CSPro software and analyzed in three stages: descriptive analysis, multivariate analysis for the selection of variables significantly affecting the variable to be explained, and the development of the integrated model using the Multilayer Perceptron Neural Network. Results: The study showed that communication actions, advocacy, contextual interventions, belief, certain individual characteristics of users, were significantly associated with the reduction of road accidents. The communication model that emerges from this is akin to "persuasive engaging" communication. Conclusion: This study demonstrated the importance of using an integrated national communication program to strengthen road safety. To do so, they need to promote respect for the Highway Code by emphasizing the sanctity of human life must be combined with relevant accompanying measures.
    VL  - 7
    IS  - 1
    ER  - 

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Author Information
  • Regional Institute of Public Health, University of Abomey-Calavi, Ouidah, Benin

  • Institute of Mathematics and Physical Sciences, University of Abomey-Calavi, Porto-Novo, Benin

  • Regional Institute of Public Health, University of Abomey-Calavi, Ouidah, Benin

  • Regional Institute of Public Health, University of Abomey-Calavi, Ouidah, Benin

  • Faculty of Economics and Administration, University of Abomey-Calavi, Abomey-Calavi, Benin

  • Pluridisciplinary Doctoral School ‘Spaces, Cultures and Development’, University of Abomey-Calavi, Abomey-Calavi, Benin

  • Regional Institute of Public Health, University of Abomey-Calavi, Ouidah, Benin

  • Regional Institute of Public Health, University of Abomey-Calavi, Ouidah, Benin

  • Regional Institute of Public Health, University of Abomey-Calavi, Ouidah, Benin

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