European Business & Management

Volume 11, Issue 2, April 2025

  • Case Report

    Marketing Mix of Wellness and Beauty E-Commerce: A Case Study of Nykaa

    Anupama Sahay*, Vijayata

    Issue: Volume 11, Issue 2, April 2025
    Pages: 30-39
    Received: 5 February 2025
    Accepted: 22 February 2025
    Published: 13 March 2025
    DOI: 10.11648/j.ebm.20251102.11
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    Abstract: Marketing mix is a set of tools used by the company to peruse its marketing objective. The marketing mix is vivid visualization of many interesting phenomena which have not been fully understood as yet. The marketing mix has stood the test of time and still holds value in the marketing world due to its strong foundations principles (despite the rap... Show More