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Research Article |

Qualitative Study of Employee Perception on Retention Strategies: A Case of Bule Hora University, Ethiopia

Employees are the most important, valuable and productive asset of an organization and needed to be retained for the betterment of the organization. Employee retention is the systematic effort by the employers to generate and promote an environment that encourages existing employees to stay. This study is to assess perception of employee on organizational work force retention strategies at Bule Hora University, Ethiopia. The study adopts qualitative research with interpretative phenomenology approach. Bule Hora University staffs are population of study and purposive sampling techniques has been adopted to select sample from study population. The data for study was collected through semi-structured interview questions and focus group discussions. The data has been collected, grouped, coded, analyzed and interpreted through narrative study. Findings of the study reveal that mutual expectation of employer and employee is binding contract between employees and organization. Further, understanding employee expectation before developing retention strategy is helpful to develop acceptable strategies. Although Bule Hora University has good employee retention strategies, there is still employee dissatisfaction because of inclusiveness problem of major strategies and unfairness in employee handling system. The study contributes to the management of the University in redefining the staff retention strategy in the light of the findings. The findings for this research was from primary data. Therefore, the research is new in the case organization and area.

Employee Retention, Employee Perception, Retention Strategies, Employee Satisfaction

APA Style

Gede, D. U. (2023). Qualitative Study of Employee Perception on Retention Strategies: A Case of Bule Hora University, Ethiopia. Journal of Human Resource Management, 11(4), 141-149.

ACS Style

Gede, D. U. Qualitative Study of Employee Perception on Retention Strategies: A Case of Bule Hora University, Ethiopia. J. Hum. Resour. Manag. 2023, 11(4), 141-149. doi: 10.11648/j.jhrm.20231104.13

AMA Style

Gede DU. Qualitative Study of Employee Perception on Retention Strategies: A Case of Bule Hora University, Ethiopia. J Hum Resour Manag. 2023;11(4):141-149. doi: 10.11648/j.jhrm.20231104.13

Copyright © 2023 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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