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Urban Underground Street Planning and Visitors' Willingness to Revisit: A Perspective from Tourist Preference

Received: 1 March 2019     Accepted: 1 May 2019     Published: 4 June 2019
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Abstract

Underground street is an important recreational resource and tourism resource, and it is one of the signs of urban tourism and the window of tourism image. Among underground street visitors, tourists are the most important group of visitors who have no direct interest with developers, planners and managers. Tourist preferences are one of the criteria and important references to test whether planners' underground street planning and design works are popular with the public. This paper reviews the literature on tourist preference and underground street at first and finds that there is no relevant literature on urban underground street planning from the perspective of tourist preference in academia. Then, this paper uses the method of questionnaire survey and SPSS software to analyze the reliability, validity, descriptive analysis and regression analysis of the survey data. The results show that there is a close relationship between the planning of urban underground street and visitors' willingness to revisit. The environment, decoration, commercial form, public facilities, traffic and other factors involved in underground street planning and design are the main factors affecting tourists' revisit. Under the background of space-time compression and shared city, tourist preference has a direct role in promoting underground street planning and design.

Published in Urban and Regional Planning (Volume 4, Issue 2)
DOI 10.11648/j.urp.20190402.12
Page(s) 53-66
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Urban Planning, Urban Design, Underground Street, Visitors' Willingness, Revisit, Tourist Preference

References
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  • APA Style

    Pei Zhang. (2019). Urban Underground Street Planning and Visitors' Willingness to Revisit: A Perspective from Tourist Preference. Urban and Regional Planning, 4(2), 53-66. https://doi.org/10.11648/j.urp.20190402.12

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    ACS Style

    Pei Zhang. Urban Underground Street Planning and Visitors' Willingness to Revisit: A Perspective from Tourist Preference. Urban Reg. Plan. 2019, 4(2), 53-66. doi: 10.11648/j.urp.20190402.12

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    AMA Style

    Pei Zhang. Urban Underground Street Planning and Visitors' Willingness to Revisit: A Perspective from Tourist Preference. Urban Reg Plan. 2019;4(2):53-66. doi: 10.11648/j.urp.20190402.12

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  • @article{10.11648/j.urp.20190402.12,
      author = {Pei Zhang},
      title = {Urban Underground Street Planning and Visitors' Willingness to Revisit: A Perspective from Tourist Preference},
      journal = {Urban and Regional Planning},
      volume = {4},
      number = {2},
      pages = {53-66},
      doi = {10.11648/j.urp.20190402.12},
      url = {https://doi.org/10.11648/j.urp.20190402.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.urp.20190402.12},
      abstract = {Underground street is an important recreational resource and tourism resource, and it is one of the signs of urban tourism and the window of tourism image. Among underground street visitors, tourists are the most important group of visitors who have no direct interest with developers, planners and managers. Tourist preferences are one of the criteria and important references to test whether planners' underground street planning and design works are popular with the public. This paper reviews the literature on tourist preference and underground street at first and finds that there is no relevant literature on urban underground street planning from the perspective of tourist preference in academia. Then, this paper uses the method of questionnaire survey and SPSS software to analyze the reliability, validity, descriptive analysis and regression analysis of the survey data. The results show that there is a close relationship between the planning of urban underground street and visitors' willingness to revisit. The environment, decoration, commercial form, public facilities, traffic and other factors involved in underground street planning and design are the main factors affecting tourists' revisit. Under the background of space-time compression and shared city, tourist preference has a direct role in promoting underground street planning and design.},
     year = {2019}
    }
    

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  • TY  - JOUR
    T1  - Urban Underground Street Planning and Visitors' Willingness to Revisit: A Perspective from Tourist Preference
    AU  - Pei Zhang
    Y1  - 2019/06/04
    PY  - 2019
    N1  - https://doi.org/10.11648/j.urp.20190402.12
    DO  - 10.11648/j.urp.20190402.12
    T2  - Urban and Regional Planning
    JF  - Urban and Regional Planning
    JO  - Urban and Regional Planning
    SP  - 53
    EP  - 66
    PB  - Science Publishing Group
    SN  - 2575-1697
    UR  - https://doi.org/10.11648/j.urp.20190402.12
    AB  - Underground street is an important recreational resource and tourism resource, and it is one of the signs of urban tourism and the window of tourism image. Among underground street visitors, tourists are the most important group of visitors who have no direct interest with developers, planners and managers. Tourist preferences are one of the criteria and important references to test whether planners' underground street planning and design works are popular with the public. This paper reviews the literature on tourist preference and underground street at first and finds that there is no relevant literature on urban underground street planning from the perspective of tourist preference in academia. Then, this paper uses the method of questionnaire survey and SPSS software to analyze the reliability, validity, descriptive analysis and regression analysis of the survey data. The results show that there is a close relationship between the planning of urban underground street and visitors' willingness to revisit. The environment, decoration, commercial form, public facilities, traffic and other factors involved in underground street planning and design are the main factors affecting tourists' revisit. Under the background of space-time compression and shared city, tourist preference has a direct role in promoting underground street planning and design.
    VL  - 4
    IS  - 2
    ER  - 

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Author Information
  • School of Tourism, History and Culture, Southwest Minzu University, Chengdu City, China

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