| Peer-Reviewed

Research on International Tourists' Perception of Haikou's Tourism Image from the Perspective of Social Media in China

Received: 28 November 2022     Accepted: 6 December 2022     Published: 22 August 2023
Views:       Downloads:
Abstract

A large number of research results show that a place's tourism image is an important factor affecting international tourists' choice of tourism destinations and their willingness to travel. In recent years, the Chinese government has launched a series of new tourism strategies to enhance and shape China's national tourism brand by launching a large number of tourism activities, thereby attracting domestic and foreign tourists to a certain extent. However, from the data point of view, the development of China's inbound tourism has gradually weakened in recent years, and the increase in the number of inbound tourists has stabilized, indicating that the current national tourism brand built by China has not yet exerted sufficient influence on a global scale. World-wide visibility is still low. Therefore, from the perspective of foreign tourists, it is very meaningful to explore the generation mechanism of China's national tourism image and cognitive form. From the perspective of the international tourists' urban tourism image of Haikou under social media, based on the existing literature, through the use of literature analysis, network mining and text analysis, this paper analyzes in detail the perception of Haikou by international tourists. City tourism image. And based on this, the city tourism image of Haikou City is studied in detail, and the city tourism image of Haikou City is explored from the perspective of international tourists. This paper mainly analyzes the consumption demand and behavior of international tourists in Haikou City, grasps the existing tourism advantages of urban tourism in Haikou City, and analyzes the reasons for the existing shortcomings such as low international influence, insufficient tourism brand characteristics and insufficient tourism facilities. And propose corresponding improvement suggestions. To enrich international tourists' research literature on China's national tourism image, and to promote Haikou's overseas tourist tourism business, with a view to building Hainan Island into a world-class international tourism destination.

Published in Social Sciences (Volume 12, Issue 4)
DOI 10.11648/j.ss.20231204.19
Page(s) 213-222
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Tourism Image, Social Media, Image Measurement, Tourist Destination

References
[1] Linlin Han. Research on the Impact of Major Events on the Image of Coastal Tourism Cities [D]. Hainan Tropical Ocean University, 2021. DOI: 10.27953/d.cnki.ghnhy.2021.000016.
[2] Xihao Wang. Research on Xi'an Urban Image Communication with Bell Tower as Landmark Building [D]. Xi'an Technological University, 2021. DOI: 10.27391/d.cnki.gxagu.2021.000070.
[3] Zhongmei Liu. Research on the Role of New Media of Government Affairs in Enhancing the Image of Urban Tourism [D]. Beijing International Studies University, 2021. DOI: 10.26930/d.cnki.gbyec.2021.000040.
[4] Hongyi Wang. Narrative change of self-construction of China's national tourism image [D]. Tianjin University of Finance and Economics, 2020. DOI: 10.27354/d.cnki.gtcjy.2020.000945.
[5] Jingjing Ge. An Empirical Study on the Formation Mechanism of Image Bias of Tourist Destinations in the Context of Chinese Network [D]. Zhejiang University of Science and Technology, 2021. DOI: 10.27840/d.cnki.gzjkj.2021.000190.
[6] Peng Zhang. Hainan Tourism Market Analysis and Forecasting Research [D]. Hainan Tropical Ocean University, 2021.
[7] Bin Duan. Research on the Innovative Development of Digital Tourism in Yunnan [D]. Yunnan Normal University, 2021.
[8] Mangan Ryan M, Flaherty Gerard T. The advent of social media influencer tourism: Travel health risks and opportunities. [J]. Journal of travel medicine, 2021, 28 (8).
[9] Orama Jonathan Ayebakuro, Borràs Joan, Moreno Antonio. Combining Cluster-Based Profiling Based on Social Media Features and Association Rule Mining for Personalised Recommendations of Touristic Activities [J]. Applied Sciences, 2021, 11 (14).
[10] Taesung Brian Kim, Chien Ta Bruce Ho, Nathatenee Gebsombut. Role of Social Media in Smart Tourism [J]. Journal of Tourism & Hospitality, 2021, 10 (3).
[11] Md. Tariqul Islam. Applications of Social Media in the Tourism Industry: A Review [J]. SEISENSE Journal of Management, 2021, 4 (1).
[12] Jie Zhang, Wenlei Zhang. Study on Government Behavior in Shaping Urban Tourism Image - Taking Duyun city as an example [J]. Journal of Dezhou University, 2018, 34 (06): 67-72.
[13] Xiong Liu. Research on Urban Tourism Image Communication Based on New Media Platform [J]. Home Drama, 2018 (36): 221-222.
[14] Yaping Ren, Minghua Zhao, Xin Xu. Research on Jinan City Tourism Image Design under the Background of Global Tourism [J]. Economic Forum, 2018 (09): 87-90.
[15] Xu Sun, Yun Wu. Concept, Path and Strategy of Urban Tourism Image Communication in All-media Context [J]. Media, 2018 (12): 75-78.
[16] Chunshan Xu. Research on road network planning scheme of Haikou City to adapt to the development of international tourism island [J]. Transportation Enterprise Management, 2016, 31 (05): 39-42.
[17] Yafei Pan, Yongchao Liu. Research on Brand Communication Design of Tourism City in Social Media Environment [J]. Tourism and Photography, 2021 (21): 44-45.
[18] Liyun Wu, Zhixin Yan. The Connotations, Dilemmas and Paths Breakthroughs of High-Quality Development of Ice and Snow Tourism [J]. Journal of Taishan University, 2022, 44 (03): 58-63.
[19] Pingping Shi, Yaogang Hu, Jidong Meng. Review and Prospect of Tourist Volume Prediction Models Research Based on Internet Tourism Data [J/OL]. Resource Development & Market: 1-14 [2022-06-01]. http://kns.cnki.net/kcms/detail/51.1448.n.20220517.0945.008.html
[20] Qixiang Wu, Lin He. Research on Promotion and Application of Social Media Marketing Strategies in Tourism Destination [J]. Journal of Hulunbeier University, 2022, 30 (01): 142-148.
[21] Zhaocheng Wang, Fengjiao Li. Yangzhou Cuisine Tourism Marketing in the Context of Social Media [J]. Modern Food, 2021 (22): 73-75+83. DOI: 10.16736/j.cnki.cn41-1434/ts.2021.22.021.
[22] Zhiming Yao, Cheng Fang. The Impact of Social Media on the Construction of Travel Image and Countermeasures: Taking the "Ding Zhen Phenomenon" as an Example [J]. Journal of Zhejiang Shuren University, 2023, 23 (03): 61-69.
[23] Jianbo Li. Application Analysis of Social Media in the Development of Scenic Tourism Economy [J]. Tourism and Photography, 2021 (18): 31-32.
[24] Jiayu Li. Research on Urban Imagery Based on Social Media Data [D]. Southeast University, 2021. DOI: 10.27014/d.cnki.gdnau.2021.003456.
[25] Ting Shao. Research on the Application of Social Media in Tourism Economic Development [J]. Tourism Overview, 2021 (09): 126-128.
Cite This Article
  • APA Style

    Min Ding, Chuanning Wu. (2023). Research on International Tourists' Perception of Haikou's Tourism Image from the Perspective of Social Media in China. Social Sciences, 12(4), 213-222. https://doi.org/10.11648/j.ss.20231204.19

    Copy | Download

    ACS Style

    Min Ding; Chuanning Wu. Research on International Tourists' Perception of Haikou's Tourism Image from the Perspective of Social Media in China. Soc. Sci. 2023, 12(4), 213-222. doi: 10.11648/j.ss.20231204.19

    Copy | Download

    AMA Style

    Min Ding, Chuanning Wu. Research on International Tourists' Perception of Haikou's Tourism Image from the Perspective of Social Media in China. Soc Sci. 2023;12(4):213-222. doi: 10.11648/j.ss.20231204.19

    Copy | Download

  • @article{10.11648/j.ss.20231204.19,
      author = {Min Ding and Chuanning Wu},
      title = {Research on International Tourists' Perception of Haikou's Tourism Image from the Perspective of Social Media in China},
      journal = {Social Sciences},
      volume = {12},
      number = {4},
      pages = {213-222},
      doi = {10.11648/j.ss.20231204.19},
      url = {https://doi.org/10.11648/j.ss.20231204.19},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ss.20231204.19},
      abstract = {A large number of research results show that a place's tourism image is an important factor affecting international tourists' choice of tourism destinations and their willingness to travel. In recent years, the Chinese government has launched a series of new tourism strategies to enhance and shape China's national tourism brand by launching a large number of tourism activities, thereby attracting domestic and foreign tourists to a certain extent. However, from the data point of view, the development of China's inbound tourism has gradually weakened in recent years, and the increase in the number of inbound tourists has stabilized, indicating that the current national tourism brand built by China has not yet exerted sufficient influence on a global scale. World-wide visibility is still low. Therefore, from the perspective of foreign tourists, it is very meaningful to explore the generation mechanism of China's national tourism image and cognitive form. From the perspective of the international tourists' urban tourism image of Haikou under social media, based on the existing literature, through the use of literature analysis, network mining and text analysis, this paper analyzes in detail the perception of Haikou by international tourists. City tourism image. And based on this, the city tourism image of Haikou City is studied in detail, and the city tourism image of Haikou City is explored from the perspective of international tourists. This paper mainly analyzes the consumption demand and behavior of international tourists in Haikou City, grasps the existing tourism advantages of urban tourism in Haikou City, and analyzes the reasons for the existing shortcomings such as low international influence, insufficient tourism brand characteristics and insufficient tourism facilities. And propose corresponding improvement suggestions. To enrich international tourists' research literature on China's national tourism image, and to promote Haikou's overseas tourist tourism business, with a view to building Hainan Island into a world-class international tourism destination.},
     year = {2023}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Research on International Tourists' Perception of Haikou's Tourism Image from the Perspective of Social Media in China
    AU  - Min Ding
    AU  - Chuanning Wu
    Y1  - 2023/08/22
    PY  - 2023
    N1  - https://doi.org/10.11648/j.ss.20231204.19
    DO  - 10.11648/j.ss.20231204.19
    T2  - Social Sciences
    JF  - Social Sciences
    JO  - Social Sciences
    SP  - 213
    EP  - 222
    PB  - Science Publishing Group
    SN  - 2326-988X
    UR  - https://doi.org/10.11648/j.ss.20231204.19
    AB  - A large number of research results show that a place's tourism image is an important factor affecting international tourists' choice of tourism destinations and their willingness to travel. In recent years, the Chinese government has launched a series of new tourism strategies to enhance and shape China's national tourism brand by launching a large number of tourism activities, thereby attracting domestic and foreign tourists to a certain extent. However, from the data point of view, the development of China's inbound tourism has gradually weakened in recent years, and the increase in the number of inbound tourists has stabilized, indicating that the current national tourism brand built by China has not yet exerted sufficient influence on a global scale. World-wide visibility is still low. Therefore, from the perspective of foreign tourists, it is very meaningful to explore the generation mechanism of China's national tourism image and cognitive form. From the perspective of the international tourists' urban tourism image of Haikou under social media, based on the existing literature, through the use of literature analysis, network mining and text analysis, this paper analyzes in detail the perception of Haikou by international tourists. City tourism image. And based on this, the city tourism image of Haikou City is studied in detail, and the city tourism image of Haikou City is explored from the perspective of international tourists. This paper mainly analyzes the consumption demand and behavior of international tourists in Haikou City, grasps the existing tourism advantages of urban tourism in Haikou City, and analyzes the reasons for the existing shortcomings such as low international influence, insufficient tourism brand characteristics and insufficient tourism facilities. And propose corresponding improvement suggestions. To enrich international tourists' research literature on China's national tourism image, and to promote Haikou's overseas tourist tourism business, with a view to building Hainan Island into a world-class international tourism destination.
    VL  - 12
    IS  - 4
    ER  - 

    Copy | Download

Author Information
  • Tourism College, Taishan University, Tai’an, China

  • Tourism College, Taishan University, Tai’an, China

  • Sections