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Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model

Received: 11 August 2015     Accepted: 19 August 2015     Published: 29 August 2015
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Abstract

This research aims to identify tourist attractions in Borujerd County in order to develop new tourism markets in Lorestan province of Iran. For that purpose and with the use of GIS, parameters such as slope, aspect, elevation, precipitation, land use, topography, and landform geology are separately studied and digital maps for each feature are created. Through interviews with experts and with regard to those parameters, ecotourism activities in the region are identified; and the final maps of the zones suitable for these activities are produced. These activities have been analyzed using TOPSIS multi-criteria decision model and based on marketing factors. TOPSIS analysis defines the order of preference of the region’s tourism activities as ecotourism, rural tourism, hiking, mountaineering, and winter sports respectively. In other words, the mentioned activities have higher marketing priority.

Published in Science Journal of Business and Management (Volume 3, Issue 5)
DOI 10.11648/j.sjbm.20150305.16
Page(s) 175-189
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Marketing, New Tourism Markets, Natural Attractions, Rural Tourism, Geographic Information System (GIS), Borujerd County

References
[1] Rezvani A, 2002, ecotourism and its role in environmental protection, Tehran, political-economical information periodical, No.174
[2] Shakoui H, 1975, an introduction to tourism geography, Tabriz University
[3] Ranjbarian B, Zahedi M, 2005, identification of tourism, Chaharbagh, 1st edition, Lorestan.
[4] Sante-Riveira, I., Crecente-Maseda, R. and Miranda- Barros, D., 2008. GIS-based planning support,system for rural land-use allocation. Computers and Electronics in Agriculture, 63: 257–273.
[5] Makhdoom, Majid, 2013, “Fundamental of Land Use Planning”, Tehran university publication, 14th edition.
[6] Tavalaei S, 2007, a survey of tourism industry, TarbiatMoalem University, 1st edition, Tehran.
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  • APA Style

    Mohammad Taghipour, Jahangir Ahmadi Sarchoghaei. (2015). Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model. Science Journal of Business and Management, 3(5), 175-189. https://doi.org/10.11648/j.sjbm.20150305.16

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    ACS Style

    Mohammad Taghipour; Jahangir Ahmadi Sarchoghaei. Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model. Sci. J. Bus. Manag. 2015, 3(5), 175-189. doi: 10.11648/j.sjbm.20150305.16

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    AMA Style

    Mohammad Taghipour, Jahangir Ahmadi Sarchoghaei. Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model. Sci J Bus Manag. 2015;3(5):175-189. doi: 10.11648/j.sjbm.20150305.16

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  • @article{10.11648/j.sjbm.20150305.16,
      author = {Mohammad Taghipour and Jahangir Ahmadi Sarchoghaei},
      title = {Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model},
      journal = {Science Journal of Business and Management},
      volume = {3},
      number = {5},
      pages = {175-189},
      doi = {10.11648/j.sjbm.20150305.16},
      url = {https://doi.org/10.11648/j.sjbm.20150305.16},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150305.16},
      abstract = {This research aims to identify tourist attractions in Borujerd County in order to develop new tourism markets in Lorestan province of Iran. For that purpose and with the use of GIS, parameters such as slope, aspect, elevation, precipitation, land use, topography, and landform geology are separately studied and digital maps for each feature are created. Through interviews with experts and with regard to those parameters, ecotourism activities in the region are identified; and the final maps of the zones suitable for these activities are produced. These activities have been analyzed using TOPSIS multi-criteria decision model and based on marketing factors. TOPSIS analysis defines the order of preference of the region’s tourism activities as ecotourism, rural tourism, hiking, mountaineering, and winter sports respectively. In other words, the mentioned activities have higher marketing priority.},
     year = {2015}
    }
    

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  • TY  - JOUR
    T1  - Evaluation of Tourist Attractions in Borujerd County with Emphasis on Development of New Markets by Using Topsis Model
    AU  - Mohammad Taghipour
    AU  - Jahangir Ahmadi Sarchoghaei
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    DO  - 10.11648/j.sjbm.20150305.16
    T2  - Science Journal of Business and Management
    JF  - Science Journal of Business and Management
    JO  - Science Journal of Business and Management
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    EP  - 189
    PB  - Science Publishing Group
    SN  - 2331-0634
    UR  - https://doi.org/10.11648/j.sjbm.20150305.16
    AB  - This research aims to identify tourist attractions in Borujerd County in order to develop new tourism markets in Lorestan province of Iran. For that purpose and with the use of GIS, parameters such as slope, aspect, elevation, precipitation, land use, topography, and landform geology are separately studied and digital maps for each feature are created. Through interviews with experts and with regard to those parameters, ecotourism activities in the region are identified; and the final maps of the zones suitable for these activities are produced. These activities have been analyzed using TOPSIS multi-criteria decision model and based on marketing factors. TOPSIS analysis defines the order of preference of the region’s tourism activities as ecotourism, rural tourism, hiking, mountaineering, and winter sports respectively. In other words, the mentioned activities have higher marketing priority.
    VL  - 3
    IS  - 5
    ER  - 

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Author Information
  • Department of Industrial Engineering, Science and Research Branch of Islamic Azad University, Tehran, Iran

  • Department of Tourism Management, Non-Profit Institution of Higher Education, Aba- Abyek, Qazvin, Iran

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