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The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria

Received: 10 July 2015     Accepted: 24 July 2015     Published: 1 August 2015
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Abstract

he study aimed to determine the role of information systems in the management of marketing crises stages and requirements; and identify the relationship between the marketing information systems and the marketing crises management. in a group of enterprises in Batna (Sonelgaz company, cement company and dairy Aures). To achieve these objectives we follow a set of scientific research methods achieve synergy among them systematically, these approaches are: deductive approach which is based on logical thinking has been adopted by the researcher in determining the dimensions of the problem of the research and drafting of logical assumptions associated with the study and inductive approach to prove the validity of hypotheses. The researcher prepared a questionnaire for the organizations in the study and distributed 60 to the enterprises in Batna, and analyzed using simple correlation coefficient and multi addition to simple regression. The study found after analyzing their data and test hypotheses set of results such: a variation in the availability of marketing information systems and its components in the enterprises in Batna, no significant correlation between marketing information systems and marketing variables of crisis management, there are significant effect after marketing information systems in post-marketing crisis management.

Published in Science Journal of Business and Management (Volume 3, Issue 5)
DOI 10.11648/j.sjbm.20150305.11
Page(s) 134-144
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Information Systems, Requirements and Stages of Marketing Crises, Marketing Crises Management

References
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Cite This Article
  • APA Style

    Naima Yahiaoui, Fatiha Benoumessad. (2015). The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria. Science Journal of Business and Management, 3(5), 134-144. https://doi.org/10.11648/j.sjbm.20150305.11

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    ACS Style

    Naima Yahiaoui; Fatiha Benoumessad. The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria. Sci. J. Bus. Manag. 2015, 3(5), 134-144. doi: 10.11648/j.sjbm.20150305.11

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    AMA Style

    Naima Yahiaoui, Fatiha Benoumessad. The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria. Sci J Bus Manag. 2015;3(5):134-144. doi: 10.11648/j.sjbm.20150305.11

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  • @article{10.11648/j.sjbm.20150305.11,
      author = {Naima Yahiaoui and Fatiha Benoumessad},
      title = {The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria},
      journal = {Science Journal of Business and Management},
      volume = {3},
      number = {5},
      pages = {134-144},
      doi = {10.11648/j.sjbm.20150305.11},
      url = {https://doi.org/10.11648/j.sjbm.20150305.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150305.11},
      abstract = {he study aimed to determine the role of information systems in the management of marketing crises stages and requirements; and identify the relationship between the marketing information systems and the marketing crises management. in a group of enterprises in Batna (Sonelgaz company, cement company and dairy Aures). To achieve these objectives we follow a set of scientific research methods achieve synergy among them systematically, these approaches are: deductive approach which is based on logical thinking has been adopted by the researcher in determining the dimensions of the problem of the research and drafting of logical assumptions associated with the study and inductive approach to prove the validity of hypotheses. The researcher prepared a questionnaire for the organizations in the study and distributed 60 to the enterprises in Batna, and analyzed using simple correlation coefficient and multi addition to simple regression. The study found after analyzing their data and test hypotheses set of results such: a variation in the availability of marketing information systems and its components in the enterprises in Batna, no significant correlation between marketing information systems and marketing variables of crisis management, there are significant effect after marketing information systems in post-marketing crisis management.},
     year = {2015}
    }
    

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    T1  - The Role of Information Systems in the Management of the Marketing Crises Decisions: The Case Enterprises in the Province of Batna, Algeria
    AU  - Naima Yahiaoui
    AU  - Fatiha Benoumessad
    Y1  - 2015/08/01
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    N1  - https://doi.org/10.11648/j.sjbm.20150305.11
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    T2  - Science Journal of Business and Management
    JF  - Science Journal of Business and Management
    JO  - Science Journal of Business and Management
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    PB  - Science Publishing Group
    SN  - 2331-0634
    UR  - https://doi.org/10.11648/j.sjbm.20150305.11
    AB  - he study aimed to determine the role of information systems in the management of marketing crises stages and requirements; and identify the relationship between the marketing information systems and the marketing crises management. in a group of enterprises in Batna (Sonelgaz company, cement company and dairy Aures). To achieve these objectives we follow a set of scientific research methods achieve synergy among them systematically, these approaches are: deductive approach which is based on logical thinking has been adopted by the researcher in determining the dimensions of the problem of the research and drafting of logical assumptions associated with the study and inductive approach to prove the validity of hypotheses. The researcher prepared a questionnaire for the organizations in the study and distributed 60 to the enterprises in Batna, and analyzed using simple correlation coefficient and multi addition to simple regression. The study found after analyzing their data and test hypotheses set of results such: a variation in the availability of marketing information systems and its components in the enterprises in Batna, no significant correlation between marketing information systems and marketing variables of crisis management, there are significant effect after marketing information systems in post-marketing crisis management.
    VL  - 3
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Author Information
  • Faculty of Economic, Commercial and Management Sciences, Batna University, Batna, Algeria

  • Faculty of Economic, Commercial and Management Sciences, Batna University, Batna, Algeria

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