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CSR Value for Consumers: Indian Perspectives

Received: 19 April 2015     Accepted: 11 May 2015     Published: 26 May 2015
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Abstract

The study combining with elements of descriptive and explanatory research based on 180 respondents reports on what corporate social responsibility (CSR) is to the consumers, and the value they derive from it. Research finds that consumers clearly derive social, emotional and functional value from CSR. The research is inconclusive, and it is arguable whether CSR policy has any influence on their buying decision. However, consumers report another type of value, i.e., egocentric value that needs to be considered in future research for validation.

Published in Science Journal of Business and Management (Volume 3, Issue 3)
DOI 10.11648/j.sjbm.20150303.12
Page(s) 71-76
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Consumer Values, Consumer Perceptions, Social Responsibility

References
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[2] Post, J. E., Preston, L.E., & Sachs, S.(2002). Managing the extended enterprise: The new stake holder view. California Management Review, 45(1), 6-28.
[3] Carroll, A.B.(2001).The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders. Business Horizons, 34(4),pp.39-48.
[4] Elkington, J. (1997). Cannibals with Forks: The triple bottom line of 21stcentury business. Oxford: Capstone Publishing Limited.
[5] Davis, K. (1960). Can business afford to ignore social responsibilities? California Management Review,2 (3),70-76.
[6] Davis, K.(1973). The case for and against business assumption of social responsibilities. Academy of Management Journal, 16(2),312-322.
[7] Davis, K., & Blomstrom, R.L. (1971).Business, society, and environment: social power and social response. New York: McGraw-Hill.
[8] Porter, M.E., & Kramer, M.R. (2011).Creating shared value. Harvard Business Review, 89 (1),62-77.
[9] Buhr, H., & Grafström, M. (2007). The making of meaning in the media: The case of corporate social responsibility in the Financial Times. In F.den Hond, F.G.de Bakker, & P. Neergaard (Eds.). Managing corporate social responsibility in action: Talking, doing and measuring (pp.15-32). Aldershot: Ashgate Publishing Limited
[10] Margolis, J. D., & Walsh, J. P. (2003). Misery loves companies: Rethinking social initiatives by business. Administrative Science Quarterly,48 (2), 268-305
[11] Jensen, M. (2002). Value maximization, stakeholder theory, and the corporate objective function. Business Ethics Quarterly, 12(2), 235-256.
[12] Friedman, M. (1970).The social responsibility of business is to increase its profits. The New York Times Magazine.1-6
[13] Peloza, J., & Shang, J. (2011). Investing in CSR to enhance customer value. Director Notes of the Conference Board,3(3),1- 10.Retrievedfromhttp://papers.ssrn.com/sol3/papers.cfm?abstract_id=1843308, Accessed on February 25
[14] Kotler, P., & Lee, N. (2005). Corporate Social Responsibility: Doing the most good for your company and your cause. Hoboken, New Jersey: John Wiley & Sons Inc.
[15] IBM (2008), Attaining sustainable growth through corporate social responsibility, Retrieved from www-304.ibm.com/easyaccess/fileserve?contentid=131474 on March 12, 2015
[16] Reputation Institute (2014), Global CSR Rep Trak®Ranking, http://www.reputationinstitute.com/about-reputation-institute/the-reptrak-framework, Accessed on March 17, 2015
[17] Mohr, L. A., Webb, D.J., & Harris, K. E. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior. Journal of Consumer Affairs, 35(1), 45-72.
[18] Boulstridge, E., & Carrigan, M. (2000). Do consumers really care about corporate responsibility? Highlighting the attitude-behaviour gap, Journal of Communication Management, 4(4),pp.1-22.
[19] Green, T., & Peloza, J.(2011). How does corporate social responsibility create value for consumers? Journal of Consumer Marketing, 28(1),48-56
[20] Bhattacharya, C.B., & Sen, S.(2004). Doing better at doing good: when, why and how consumers respond to corporate social initiatives. California Management Review, 47(1),9-4.
[21] CII, (2013), Handbook on Corporate Social Responsibility in India, www.pwc.in, Accessed on February 12, 2015. Also read India’s New Corporate Social Responsibility Requirements – Beware of the Pitfalls, April 2014, http://www.jonesday.com/Indias-New-Corporate-Social-Responsibility-Requirements--Beware-of-the-Pitfalls-04-15-2014/
[22] Kompella Kartikeya, (2011), CSR: Cause-related branding can help balance business with marketing, December 1, 2011, http://businesstoday.intoday.in/story/corporate-social-responsibility-business-marketing-balance/1/20574.html, accessed on February 10, 2015
[23] Dahlsrud, A. (2008), How corporate social responsibility is defined: an analysis of 37 definitions. Corporate Social Responsibility and Environment Management, 15(1), 1-13.
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  • APA Style

    Basanta Kumar, Anjali Panda, Brajaraj Mohanty. (2015). CSR Value for Consumers: Indian Perspectives. Science Journal of Business and Management, 3(3), 71-76. https://doi.org/10.11648/j.sjbm.20150303.12

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    ACS Style

    Basanta Kumar; Anjali Panda; Brajaraj Mohanty. CSR Value for Consumers: Indian Perspectives. Sci. J. Bus. Manag. 2015, 3(3), 71-76. doi: 10.11648/j.sjbm.20150303.12

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    AMA Style

    Basanta Kumar, Anjali Panda, Brajaraj Mohanty. CSR Value for Consumers: Indian Perspectives. Sci J Bus Manag. 2015;3(3):71-76. doi: 10.11648/j.sjbm.20150303.12

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  • @article{10.11648/j.sjbm.20150303.12,
      author = {Basanta Kumar and Anjali Panda and Brajaraj Mohanty},
      title = {CSR Value for Consumers: Indian Perspectives},
      journal = {Science Journal of Business and Management},
      volume = {3},
      number = {3},
      pages = {71-76},
      doi = {10.11648/j.sjbm.20150303.12},
      url = {https://doi.org/10.11648/j.sjbm.20150303.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20150303.12},
      abstract = {The study combining with elements of descriptive and explanatory research based on 180 respondents reports on what corporate social responsibility (CSR) is to the consumers, and the value they derive from it. Research finds that consumers clearly derive social, emotional and functional value from CSR. The research is inconclusive, and it is arguable whether CSR policy has any influence on their buying decision. However, consumers report another type of value, i.e., egocentric value that needs to be considered in future research for validation.},
     year = {2015}
    }
    

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    AU  - Basanta Kumar
    AU  - Anjali Panda
    AU  - Brajaraj Mohanty
    Y1  - 2015/05/26
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    N1  - https://doi.org/10.11648/j.sjbm.20150303.12
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    T2  - Science Journal of Business and Management
    JF  - Science Journal of Business and Management
    JO  - Science Journal of Business and Management
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    AB  - The study combining with elements of descriptive and explanatory research based on 180 respondents reports on what corporate social responsibility (CSR) is to the consumers, and the value they derive from it. Research finds that consumers clearly derive social, emotional and functional value from CSR. The research is inconclusive, and it is arguable whether CSR policy has any influence on their buying decision. However, consumers report another type of value, i.e., egocentric value that needs to be considered in future research for validation.
    VL  - 3
    IS  - 3
    ER  - 

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Author Information
  • Department of Business Administration, Utkal University, Bhubaneswar, India

  • Faculty of Marketing, DAV School of Management, Bhubaneswar, India

  • Faculty of Strategy, Xavier Institute of Management, Bhubaneswar, India

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