| Peer-Reviewed

Dior Product Mix Analysis Research

Received: 21 May 2015     Accepted: 1 June 2015     Published: 25 June 2015
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Abstract

Dior is synonymous with gorgeous and elegant, is the French fashion brand famous, Dior also is the world's largest high fashion brand LVMH Group's parent company, holding company. The French mix of "God" and "gold", then the golden has become the most common Dior brand colors. Since its inception in 1946, Dior inherits the tradition of French haute couture, fine workmanship, represents the high society women mature aesthetic taste, symbolizing the supreme spirit of French fashion culture. Whether women's clothing, men's clothing, jewelry, perfume, cosmetics or other products, Kristen Dior has been ranked top in the fashion house. With the rapid development of economy, people life rhythm accelerate, fast fashion has become the theme we pursue the trend of Fashion, so many famous clothing brands continue to accelerate the pace of innovation, shorter product life cycle, expand product width and depth. For example, Chanel. GUCCI. Hermes and so on. Today, the Dior brand range also to try, continuous innovation, continuous development. In the expansion of product domain at the same time, Dior can always maintain its elegant style and taste. Dior as the main force in the halls of fashion, the width and depth of its product portfolio is the most. Analysis of the investigation will start to come from a mysterious Dior Europe, product status and development trend of the combination of Dior depth analysis.

Published in Journal of Human Resource Management (Volume 3, Issue 4)
DOI 10.11648/j.jhrm.20150304.11
Page(s) 33-41
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Product Mix, Dior, Latest Fashion, Garment Accessories, Makeup

References
[1] Wu Fong Gong. Effects of color display, color name, color formation and color alignment on the screen layout usability of customized product color combinations.
[2] Zhang Peng. The combinations of Clothing brand series products. Academic BBS 2012.9.
[3] Meng Jin. Based on the correlation method of clothing brand portfolio research. Journal of Zhejiang textile vocational technology college. 2012.12.
[4] Zhou Jing, Hu Sheng Lu. Improved compound algorithm in the application of the product mix optimization. with modern computer. 2009.02.
[5] Liu. Xiao Hong Based on the strategy of product combination fashion quarter order structure health and application of the model. Journal of Zhe Jiang university of science and technology 2014.10.
[6] Zheng Chun Ling leisure brand apparel commodity combination research of the masses[D]. Zhe Jiang university of science and technology, 2010.9.
[7] Zheng Yan Hong. Brand sweater product mix optimization of exploration and application [D]. Zhe jiang university of science and technology, 2010.
[8] Xue Lu Tian Jin University of Technology. Theory of apparel commodity price strategy[J].2009
[9] Li Ya Nan Brand clothing collection store product combination method study. Zhejiang University of Technology Institute of Fashion Technology. 2013.
Cite This Article
  • APA Style

    Zheng Jingjing, Ruan Jinhua, Hu Shouzhong. (2015). Dior Product Mix Analysis Research. Journal of Human Resource Management, 3(4), 33-41. https://doi.org/10.11648/j.jhrm.20150304.11

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    ACS Style

    Zheng Jingjing; Ruan Jinhua; Hu Shouzhong. Dior Product Mix Analysis Research. J. Hum. Resour. Manag. 2015, 3(4), 33-41. doi: 10.11648/j.jhrm.20150304.11

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    AMA Style

    Zheng Jingjing, Ruan Jinhua, Hu Shouzhong. Dior Product Mix Analysis Research. J Hum Resour Manag. 2015;3(4):33-41. doi: 10.11648/j.jhrm.20150304.11

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  • @article{10.11648/j.jhrm.20150304.11,
      author = {Zheng Jingjing and Ruan Jinhua and Hu Shouzhong},
      title = {Dior Product Mix Analysis Research},
      journal = {Journal of Human Resource Management},
      volume = {3},
      number = {4},
      pages = {33-41},
      doi = {10.11648/j.jhrm.20150304.11},
      url = {https://doi.org/10.11648/j.jhrm.20150304.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jhrm.20150304.11},
      abstract = {Dior is synonymous with gorgeous and elegant, is the French fashion brand famous, Dior also is the world's largest high fashion brand LVMH Group's parent company, holding company. The French mix of "God" and "gold", then the golden has become the most common Dior brand colors. Since its inception in 1946, Dior inherits the tradition of French haute couture, fine workmanship, represents the high society women mature aesthetic taste, symbolizing the supreme spirit of French fashion culture. Whether women's clothing, men's clothing, jewelry, perfume, cosmetics or other products, Kristen Dior has been ranked top in the fashion house. With the rapid development of economy, people life rhythm accelerate, fast fashion has become the theme we pursue the trend of Fashion, so many famous clothing brands continue to accelerate the pace of innovation, shorter product life cycle, expand product width and depth. For example, Chanel. GUCCI. Hermes and so on. Today, the Dior brand range also to try, continuous innovation, continuous development. In the expansion of product domain at the same time, Dior can always maintain its elegant style and taste. Dior as the main force in the halls of fashion, the width and depth of its product portfolio is the most. Analysis of the investigation will start to come from a mysterious Dior Europe, product status and development trend of the combination of Dior depth analysis.},
     year = {2015}
    }
    

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  • TY  - JOUR
    T1  - Dior Product Mix Analysis Research
    AU  - Zheng Jingjing
    AU  - Ruan Jinhua
    AU  - Hu Shouzhong
    Y1  - 2015/06/25
    PY  - 2015
    N1  - https://doi.org/10.11648/j.jhrm.20150304.11
    DO  - 10.11648/j.jhrm.20150304.11
    T2  - Journal of Human Resource Management
    JF  - Journal of Human Resource Management
    JO  - Journal of Human Resource Management
    SP  - 33
    EP  - 41
    PB  - Science Publishing Group
    SN  - 2331-0715
    UR  - https://doi.org/10.11648/j.jhrm.20150304.11
    AB  - Dior is synonymous with gorgeous and elegant, is the French fashion brand famous, Dior also is the world's largest high fashion brand LVMH Group's parent company, holding company. The French mix of "God" and "gold", then the golden has become the most common Dior brand colors. Since its inception in 1946, Dior inherits the tradition of French haute couture, fine workmanship, represents the high society women mature aesthetic taste, symbolizing the supreme spirit of French fashion culture. Whether women's clothing, men's clothing, jewelry, perfume, cosmetics or other products, Kristen Dior has been ranked top in the fashion house. With the rapid development of economy, people life rhythm accelerate, fast fashion has become the theme we pursue the trend of Fashion, so many famous clothing brands continue to accelerate the pace of innovation, shorter product life cycle, expand product width and depth. For example, Chanel. GUCCI. Hermes and so on. Today, the Dior brand range also to try, continuous innovation, continuous development. In the expansion of product domain at the same time, Dior can always maintain its elegant style and taste. Dior as the main force in the halls of fashion, the width and depth of its product portfolio is the most. Analysis of the investigation will start to come from a mysterious Dior Europe, product status and development trend of the combination of Dior depth analysis.
    VL  - 3
    IS  - 4
    ER  - 

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Author Information
  • Fashion Design and Engineering, Shanghai University of Engineering Science, Shanghai, China

  • Fashion Design and Engineering, Shanghai University of Engineering Science, Shanghai, China

  • College of Fashion, Shanghai University of Engineering Science, Shanghai, China

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