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Factors Affecting Vegetable Producers Market Outlet Choice in Case of Habru District, North Wollo Zone, Ethiopia

Received: 9 February 2020     Accepted: 24 February 2020     Published: 14 April 2020
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Abstract

In Ethiopia, horticultural crops play a significant role in improving household income and nutrition status of producers. However, the choice of appropriate market outlets that enhance the benefit of producers is a key challenge facing vegetable producers in Habru district, North Wollo zone, Ethiopia. Hence, this study carried out to identify factors affecting market outlet choice of vegetable producers in Habru district. Both primary and secondary data were used for the study. A random sample of 147 vegetable producer households were selected using a proportional sampling technique. Both descriptive and multivariate probit methods were used for data analysis. Multivariate probit model result showed that age, education level, sex, farming experience, land cultivated, quantity produced, selling price, and extension contact significantly affected onion producers market outlet choice. While education level, sex, farming experience, quantity produced, selling price, extension contact, and non/off-farm income significantly affected tomato producers market outlet choice. The study recommends the need to promote farmer organization for collective marketing and financial support for marketing, boost vegetable production, support market-oriented extension delivery, enhance farmers training and experience exchange of vegetable producers.

Published in European Business & Management (Volume 6, Issue 1)
DOI 10.11648/j.ebm.20200601.11
Page(s) 1-9
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Habru District, Market Outlet, Multivariate Probit, Vegetables

References
[1] EHPEA (Ethiopia Horticulture Producers and Exporters Association). (2013). Ethiopian Investment Commission database of licensed projects; Embassy of Ethiopia in China; All Africa.
[2] ANRSBoA (Amhara National Regional State Bureau of Agriculture). 2015. Amhara Region Horticulture Development Strategy (2015-2019), Bahir Dar, Ethiopia.
[3] CSA (Central Statistical Agency). (2017). Agricultural sample survey report on Area and production of major Crops (private peasant holdings, meher season 2016 / 2017); Addis Ababa Ethiopia, the FDRE statistical bulletin, Volume I.
[4] OHWARD (Office of Habru Woreda Agriculture and Rural Development). (2017). Annual report of the Woreda. North Wollo Zone, Amhara Regional Sate, Ethiopia.
[5] Bezabih Emana, Amsalu Ayana, Tesfaye Balemi and Milkessa Temesgen. (2014). Scoping study on vegetables seed systems and policy in Ethiopia. Final report, Addis Ababa, Ethiopia.
[6] OHWARD (Office of Habru Woreda Agriculture and Rural Development). (2016). Annual report of the Woreda. North Wollo Zone, Amhara Regional Sate, Ethiopia.
[7] Mengesha Yayo. (2015). Marketing system analysis of vegetables and fruits in Amhara Regional State: Survey evidence from Raya Kobo and Harbu Woredas. Ethiopian Journal of Economics, 24 (2): 1-42.
[8] CSA (Central Statistical Agency). (2013). Population projection of Ethiopia for all regions at district level. Addis Ababa, Ethiopia.
[9] SARC (Sirinka Agriculture Research Center). (2015). Annual report of the research institute, North Wollo Zone, Amhara Regional Sate, Ethiopia.
[10] Yamane, T. (1967). Statistics, an Introductory Analysis, 2nd Edition. New York: Harper and Row.
[11] Greene, W. H. (2012). Econometric Analysis, 7th Edition. Pearson Prentice Hall, USA.
[12] Feyissa Gobena. (2017). Value chain analysis of ware potato: The case of Tiyo District, Arsi Zone, Oromia National Regional State, Ethiopia. MSc Thesis, Haramaya University, Haramaya, Ethiopia.
[13] Takele Honja, Endrias Geta and Amsalu Mitiku. (2017). Determinants of market outlet choice of the smallholder mango producers: The case of Boloso Bombe Woreda, Wolaita Zone, Southern Ethiopia: A multivariate probit approach. Global Journal of Science Frontier Research, 17 (2): 23-30.
[14] Bezabih Emana, Mengistu Ketema, Mutimba, K. and Jemal Yousuf. (2015). Factors affecting market outlet choice of potato producers in Eastern Hararghe Zone, Ethiopia. Journal of Economics and Sustainable Development, 6 (15): 159-172.
[15] Addisu Hailu. (2016). Value chain analysis of vegetables: The case of Ejere district, West Shoa Zone, Oromia National Regional State of Ethiopia. MSc Thesis, Haramaya University, Haramaya, Ethiopia.
[16] Jafer Ahmed, Abdulaziz Umare, Nasir Mahamed, Oromia Galane and Kebret Desse. (2017). Factors affecting groundnut market outlet choice in moisture stress area of Babile district, Eastern Ethiopia: Multivariate probit approach. International Journal of Agricultural Science, Research and Technology in Extension and Education Systems, 7 (2): 91-101.
[17] Chala Hailu and Chalchisa Fana. (2017). Determinants of market outlet choice for major vegetables crop: Evidence from smallholder farmers of Ambo and Toke-Kutaye districts, West Shewa, Ethiopia. International Journal of Agricultural Marketing, 4 (2): 161-169.
[18] Bessy, K. M., Nongluck, S. and Yaowarat, S. (2014). Factors influencing vegetable farmer’s choice of marketing channel in Khon Kaen, Thailand. Khon Kaen Agricultural Journal, 42 (4): 595-604.
[19] Mebrat Tola. (2014). Tomato value chain analysis in the central rift valley: The case of Dugda Woreda, East Shoa Zone, Oromia National Regional State, Ethiopia. MSc Thesis, Haramaya University, Haramaya, Ethiopia.
[20] Fikiru Temesgen, Bezabih Emana, Fikadu Mitiku and Efa Gobana. (2017). Application of multivariate probit on determinants of sesame farmers market outlet choices in Gimbi district, Ethiopia. African Journal of Agricultural Research, 12 (38): 2830-2835.
[21] Abraham Tegegn. (2013). Value chain analysis of vegetables: The case of Habro and Kombolcha Woredas in Oromia Region, Ethiopia. MSc Thesis, Haramaya University, Haramaya, Ethiopia.
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  • APA Style

    Ebrahim Endris, Jema Haji, Bosena Tegegne. (2020). Factors Affecting Vegetable Producers Market Outlet Choice in Case of Habru District, North Wollo Zone, Ethiopia. European Business & Management, 6(1), 1-9. https://doi.org/10.11648/j.ebm.20200601.11

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    ACS Style

    Ebrahim Endris; Jema Haji; Bosena Tegegne. Factors Affecting Vegetable Producers Market Outlet Choice in Case of Habru District, North Wollo Zone, Ethiopia. Eur. Bus. Manag. 2020, 6(1), 1-9. doi: 10.11648/j.ebm.20200601.11

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    AMA Style

    Ebrahim Endris, Jema Haji, Bosena Tegegne. Factors Affecting Vegetable Producers Market Outlet Choice in Case of Habru District, North Wollo Zone, Ethiopia. Eur Bus Manag. 2020;6(1):1-9. doi: 10.11648/j.ebm.20200601.11

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  • @article{10.11648/j.ebm.20200601.11,
      author = {Ebrahim Endris and Jema Haji and Bosena Tegegne},
      title = {Factors Affecting Vegetable Producers Market Outlet Choice in Case of Habru District, North Wollo Zone, Ethiopia},
      journal = {European Business & Management},
      volume = {6},
      number = {1},
      pages = {1-9},
      doi = {10.11648/j.ebm.20200601.11},
      url = {https://doi.org/10.11648/j.ebm.20200601.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20200601.11},
      abstract = {In Ethiopia, horticultural crops play a significant role in improving household income and nutrition status of producers. However, the choice of appropriate market outlets that enhance the benefit of producers is a key challenge facing vegetable producers in Habru district, North Wollo zone, Ethiopia. Hence, this study carried out to identify factors affecting market outlet choice of vegetable producers in Habru district. Both primary and secondary data were used for the study. A random sample of 147 vegetable producer households were selected using a proportional sampling technique. Both descriptive and multivariate probit methods were used for data analysis. Multivariate probit model result showed that age, education level, sex, farming experience, land cultivated, quantity produced, selling price, and extension contact significantly affected onion producers market outlet choice. While education level, sex, farming experience, quantity produced, selling price, extension contact, and non/off-farm income significantly affected tomato producers market outlet choice. The study recommends the need to promote farmer organization for collective marketing and financial support for marketing, boost vegetable production, support market-oriented extension delivery, enhance farmers training and experience exchange of vegetable producers.},
     year = {2020}
    }
    

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  • TY  - JOUR
    T1  - Factors Affecting Vegetable Producers Market Outlet Choice in Case of Habru District, North Wollo Zone, Ethiopia
    AU  - Ebrahim Endris
    AU  - Jema Haji
    AU  - Bosena Tegegne
    Y1  - 2020/04/14
    PY  - 2020
    N1  - https://doi.org/10.11648/j.ebm.20200601.11
    DO  - 10.11648/j.ebm.20200601.11
    T2  - European Business & Management
    JF  - European Business & Management
    JO  - European Business & Management
    SP  - 1
    EP  - 9
    PB  - Science Publishing Group
    SN  - 2575-5811
    UR  - https://doi.org/10.11648/j.ebm.20200601.11
    AB  - In Ethiopia, horticultural crops play a significant role in improving household income and nutrition status of producers. However, the choice of appropriate market outlets that enhance the benefit of producers is a key challenge facing vegetable producers in Habru district, North Wollo zone, Ethiopia. Hence, this study carried out to identify factors affecting market outlet choice of vegetable producers in Habru district. Both primary and secondary data were used for the study. A random sample of 147 vegetable producer households were selected using a proportional sampling technique. Both descriptive and multivariate probit methods were used for data analysis. Multivariate probit model result showed that age, education level, sex, farming experience, land cultivated, quantity produced, selling price, and extension contact significantly affected onion producers market outlet choice. While education level, sex, farming experience, quantity produced, selling price, extension contact, and non/off-farm income significantly affected tomato producers market outlet choice. The study recommends the need to promote farmer organization for collective marketing and financial support for marketing, boost vegetable production, support market-oriented extension delivery, enhance farmers training and experience exchange of vegetable producers.
    VL  - 6
    IS  - 1
    ER  - 

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Author Information
  • Department of Agricultural Economics, Woldia University, Woldia, Ethiopia

  • School of Agricultural Economics and Agribusiness, Haramaya University, Haramaya, Ethiopia

  • School of Agricultural Economics and Agribusiness, Haramaya University, Haramaya, Ethiopia

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