| Peer-Reviewed

Review of Literature on Social Media Use: A Bibliometric Analysis

Received: 14 July 2018     Accepted: 19 August 2018     Published: 19 October 2018
Views:       Downloads:
Abstract

As social media has been a hot topic for researchers over the past few years, conducting some type of literature review seemed to be essential to inform the research [1]. The objective of this research is to review and assess current social media use trends by using Histcite software for bibliometric analysis and information visualization. The paper provides a detail review of related literature regarding the concept of social media use by several organizations, its definition and research gaps found in the review are also discussed. Besides the study shows the highly cited journals and authors related to social media use from 2008 to 2018. The bibliometric analysis reveals that 1232 articles using the term “social media use” have been published during the selected years. From the review conducted, it can be identified that social media use literature was covered by more than 350 journals among which “computers in human behavior” journal stands first with 65 articles. Likewise, the paper explores the highly cited authors and cited papers from social media use literature which indicates that highest numbers of papers have been written by co-authors. The h-index (that provides an index based on a list of publications ranked in descending order by the Times Cited count) of social media use literature is 45. In conclusion, this review found that researches focusing on employees social media use is very limited and rather in its infancy. Only few studies have addressed social media usage by employees.

Published in European Business & Management (Volume 4, Issue 4)
DOI 10.11648/j.ebm.20180404.11
Page(s) 101-111
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Social Media Use, Bibliometric Analysis, Literature Review, Research Gaps

References
[1] Robert K. Yin, 2011, Qualitative Research from Start to Finish, First Edition, Guilford Press, ISBN1606239783, 9781606239780.
[2] Dutta, S, (2010), What’s your personnal Social Media Strategy, Harvard Business Review 88 (11), 127-130.
[3] Bandara, Wasana, Miskon, Suraya, & Fielt, Erwin (2011) A systematic, tool-supported method for conducting literature reviews in information systems. In Tuunainen, Virpi, Nandhakumar, Joe, Rossi, Matti, & Soliman, Wael (Eds.) Proceedings of the19th European Conference on Information Systems (ECIS 2011), Helsinki, Finland.
[4] Jacqueline Scott (2010) Quantitative methods and gender inequalities, International Journal of Social Research Methodology, 13:3, 223-236, DOI: 10.1080/13645579.2010.482258.
[5] Eyrich et al. (2008), PR practitioners’ use of social media tools and communication Technology, Public Relations Review 34 -412–414.
[6] Patroni, Joanne (2016), Social Media use for internal and external innovation: An exploratory study in the retail industry, Australasian Conference on Information Systems, DOI: 10.13140/RG.2.2.15292.85121.
[7] Jennie Björk, Fausto Di Vincenzo, Mats Magnusson & Daniele Mascia (2011), The Impact of Social Capital on Ideation, Industry and Innovation, 18:6, 631-647, http://dx.doi.org/10.1080/13662716.2011.591976.
[8] Zejnilovic, Leid and Oliveira, Pedro and Veloso, Francisco M., (2012), “Employees as User Innovators: An Empirical Investigation of an Idea Management System”. http://dx.doi.org/10.2139/ssrn.2083422.
[9] Anne Linke, Ansgar Zerfass, (2011) "Internal communication and innovation culture: developing a change framework", Journal of Communication Management, Vol. 15 Issue: 4, pp. 332-348, https://doi.org/10.1108/13632541111183361.
[10] Henry Chesbrough (2006), “Open Innovation: The New Imperative for Creating and Profiting from Technology”, Harvard Business Press ISBN1422102831, 9781422102831.
[11] Treem, Jeffrey W. and Leonardi, Paul M., (2012), “Social Media Use in Organizations: Exploring the Affordances of Visibility”. Editability, Persistence, and Association Communication Yearbook, Vol. 36, pp. 143-189.
[12] Shung Jae Shin and Jing Zhou, (2003). “Transformational Leadership, Conservation, and Creativity: Evidence from Korea”. The Academy of Management Journal Vol. 46, No. 6 p. 703-714 DOI: 10.2307/30040662.
[13] John Kissi, Andrew Dainty, Anita Liu, (2012) "Examining middle managers' influence on innovation in construction professional services firms: A tale of three innovations", Construction Innovation, Vol. 12 Issue: 1, pp. 11-28, https://doi.org/10.1108/14714171211197472.
[14] Aneika L. Simmons, Victor E. Sower, (2012) "Leadership sagacity and its relationship with individual creative performance and innovation", European Journal of Innovation Management, Vol. 15 Issue: 3, pp. 298-309, https://doi.org/10.1108/14601061211243648.
[15] Yajiong Xue, John Bradley, Huigang Liang, (2011) "Team climate, empowering leadership, and knowledge sharing", Journal of Knowledge Management, Vol. 15 Issue: 2, pp. 299-312, https://doi.org/10.1108/13673271111119709.
[16] Kaplan, A. M., & Haenlein, M. (2010). ‘Users of the world, unite! The challenges and Opportunities of Social Media, Business horizons, 53 (1), 59-68.
[17] Boyd, D., & Ellison, N. (2008). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13, 210-230. http://dx.doi.org/10.1111/j.1083-6101.2007.00393.x.
[18] Musfiq Mannan Choudhury & Paul Harrigan (2014): CRM to social CRM: the integration of new technologies into customer relationship management, Journal of Strategic Marketing, DOI: 10.1080/0965254X.2013.87606.
[19] El Ouirdi, Mariam, Asma El Ouirdi, Jesse Segers, and Erik Henderickx. 2014. “Social Media Conceptualization and Taxonomy: A Lasswellian Framework.” Journal of Creative Communications 9 (2): 107–126.
[20] Paul M. Leonardi et al. (2013) Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations, Journal of Computer-Mediated Communication 19, 1-19, https://doi.org/10.1111/jcc4.12029.
[21] Borges, B. (2012). 40 Year History of Social Media. Retrieved on February 21, 2012 from http://www.findandconvert.com/2012/02/40-year-history-of-social-media/.
[22] Curtis, A. (2011). The Brief History of Social Media. Retrieved on February 20, 2011 from http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/ SocialMediaHistory.html.
[23] McFarland, L. A., & Ployhart, R. E. (2015), “Social media: A contextual framework to guide research and practice”. Journal of Applied Psychology, 100 (6), 1653-1677. http://dx.doi.org/10.1037/a0039244.
[24] Robson, Prue (2013), “Time to bridge the gaps: issues with current social media research in public relations”. Australian and New Zealand Communication Association.
[25] Martin, A. and Bavel, R. V., (2013). “Assessing the Benefits of Social Networks for Organizations”. Publications Office of the European Union Spain.
[26] Sundararaman C. (2016), “Social Media - from Wells to Wheels - Oil + Gas Monitor”. Available at: http://www.oilgasmonitor.com/social-media-wells-wheels.
[27] Divya, S., & Regi, B. (2014). “An Empirical Study on Effectiveness of Social Media as a Marketing Tool”, International Journal of current research and academic review. Volume 2, 3. pp. 163-168.
[28] Lindley Curtis et al (2009), Adoption of social media for public relations by nonprofit Organizations, Public Relations Review 36 - 90–92.
[29] Ruthann Weaver Lariscy et al. (2009), An examination of the role of online social media in journalists’ source mix, Public Relations Review 35 -314–316.
[30] Bobby J. Calder et al. (2009), An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness, Journal of Interactive Marketing 23- 321–331.
[31] Angella J. Kim et al., (2011), Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand, Journal of Business Research 65 -1480–1486.
[32] Richard D. Waters et al. (2009), Engaging stakeholders through social networking: How nonprofit organizations are using Facebook, Public Relations Review 35 -102–106.
[33] Kristen Lovejoy et al. (2012), Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less, Public Relations Review 38 - 313– 318.
[34] Raj Agnihotri et al. (2017), Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India, Journal of Business Research 81- 144–154.
[35] Andrew N. Smith et al. (2012), How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing 26 -102–113.
[36] Chenyan Xu et al. (2012), It is not for fun: An examination of social network site usage, Information & Management 49 - 210–217.
[37] Rowena L. Briones et al. (2010), Keeping up with the digital age: How the American Red Cross uses social media to build relationships, Public Relations Review 37 - 37–43.
[38] Eun-Hee Kim et al. (2017), How Do Social Media Affect Analyst Stock Recommendations? Evidence from S&P 500 Electric Power Companies’ Twitter Accounts, Strategic Management Journal 38: 2599–2622 DOI: 10.1002/smj.2678.
[39] Ana María Munar et al. (2014), Motivations for sharing tourism experiences through social media, Tourism Management 43- 46e54.
[40] Rob Law, Dimitrios Buhalis, Cihan Cobanoglu, (2014) "Progress on information and communication technologies in hospitality and tourism", International Journal of Contemporary Hospitality Management, Vol. 26 Issue: 5, pp. 727-750, https://doi.org/10.1108/IJCHM-08-2013-0367.
[41] Manaf Bashir et al. (2017), Public relations in an online environment: Discourse description of social media in Kuwaiti organizations, Public Relations Review 43 -777–787.
[42] Zheng Xiang et al. (2010), Role of social media in online travel information search, Tourism Management 31 -179–188.
[43] Eileen Fischer et al. (2010), Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior? Journal of Business Venturing 26 -1- 18.
[44] Xia Wang et al. (2012), Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework, Journal of Interactive Marketing 26, 198–208.
[45] Omar S. Itania et al. (2017), Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler, Industrial Marketing Management 66, 64–79.
[46] Nina Michaelidou et al. (2011), Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands, Industrial Marketing Management 40, 1153–1159.
[47] Naheed Bashir et al. (2017), Use of Social Media Applications for Supporting New Product Development Processes in Multinational Corporations, Technological Forecasting & Social Change 120, 176–183.
[48] Andreas M. Kaplan et al. (2010), Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons 53, 59-68.
[49] Zongchao Li (2015), Psychological Empowerment on Social Media: Who are the Empowered Users? Public Relations Review, Volume 42, Issue 1, Pages 49-59, https://doi.org/10.1016/j.pubrev.2015.09.001.
[50] Hossam Ali-Hassan et al. (2015), Linking dimensions of social media use to job performance: The role of social capital, Journal of Strategic Information Systems, http://dx.doi.org/10.1016/j.jsis.2015.03.001.
Cite This Article
  • APA Style

    Seydou Harouna Fatouma, Shen Lei. (2018). Review of Literature on Social Media Use: A Bibliometric Analysis. European Business & Management, 4(4), 101-111. https://doi.org/10.11648/j.ebm.20180404.11

    Copy | Download

    ACS Style

    Seydou Harouna Fatouma; Shen Lei. Review of Literature on Social Media Use: A Bibliometric Analysis. Eur. Bus. Manag. 2018, 4(4), 101-111. doi: 10.11648/j.ebm.20180404.11

    Copy | Download

    AMA Style

    Seydou Harouna Fatouma, Shen Lei. Review of Literature on Social Media Use: A Bibliometric Analysis. Eur Bus Manag. 2018;4(4):101-111. doi: 10.11648/j.ebm.20180404.11

    Copy | Download

  • @article{10.11648/j.ebm.20180404.11,
      author = {Seydou Harouna Fatouma and Shen Lei},
      title = {Review of Literature on Social Media Use: A Bibliometric Analysis},
      journal = {European Business & Management},
      volume = {4},
      number = {4},
      pages = {101-111},
      doi = {10.11648/j.ebm.20180404.11},
      url = {https://doi.org/10.11648/j.ebm.20180404.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20180404.11},
      abstract = {As social media has been a hot topic for researchers over the past few years, conducting some type of literature review seemed to be essential to inform the research [1]. The objective of this research is to review and assess current social media use trends by using Histcite software for bibliometric analysis and information visualization. The paper provides a detail review of related literature regarding the concept of social media use by several organizations, its definition and research gaps found in the review are also discussed. Besides the study shows the highly cited journals and authors related to social media use from 2008 to 2018. The bibliometric analysis reveals that 1232 articles using the term “social media use” have been published during the selected years. From the review conducted, it can be identified that social media use literature was covered by more than 350 journals among which “computers in human behavior” journal stands first with 65 articles. Likewise, the paper explores the highly cited authors and cited papers from social media use literature which indicates that highest numbers of papers have been written by co-authors. The h-index (that provides an index based on a list of publications ranked in descending order by the Times Cited count) of social media use literature is 45. In conclusion, this review found that researches focusing on employees social media use is very limited and rather in its infancy. Only few studies have addressed social media usage by employees.},
     year = {2018}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Review of Literature on Social Media Use: A Bibliometric Analysis
    AU  - Seydou Harouna Fatouma
    AU  - Shen Lei
    Y1  - 2018/10/19
    PY  - 2018
    N1  - https://doi.org/10.11648/j.ebm.20180404.11
    DO  - 10.11648/j.ebm.20180404.11
    T2  - European Business & Management
    JF  - European Business & Management
    JO  - European Business & Management
    SP  - 101
    EP  - 111
    PB  - Science Publishing Group
    SN  - 2575-5811
    UR  - https://doi.org/10.11648/j.ebm.20180404.11
    AB  - As social media has been a hot topic for researchers over the past few years, conducting some type of literature review seemed to be essential to inform the research [1]. The objective of this research is to review and assess current social media use trends by using Histcite software for bibliometric analysis and information visualization. The paper provides a detail review of related literature regarding the concept of social media use by several organizations, its definition and research gaps found in the review are also discussed. Besides the study shows the highly cited journals and authors related to social media use from 2008 to 2018. The bibliometric analysis reveals that 1232 articles using the term “social media use” have been published during the selected years. From the review conducted, it can be identified that social media use literature was covered by more than 350 journals among which “computers in human behavior” journal stands first with 65 articles. Likewise, the paper explores the highly cited authors and cited papers from social media use literature which indicates that highest numbers of papers have been written by co-authors. The h-index (that provides an index based on a list of publications ranked in descending order by the Times Cited count) of social media use literature is 45. In conclusion, this review found that researches focusing on employees social media use is very limited and rather in its infancy. Only few studies have addressed social media usage by employees.
    VL  - 4
    IS  - 4
    ER  - 

    Copy | Download

Author Information
  • Glorious Sun School of Business and Management, Donghua University, Shanghai, China

  • Glorious Sun School of Business and Management, Donghua University, Shanghai, China

  • Sections