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Analysis of Quality an Tourist Satisfaction in the Sierra of Durango

This assignment analyzes the characteristics of the tourists and the perception of the satisfaction at the offered service in the ecoturistic centers all around the municipality of Pueblo Nuevo, Dgo. The expectations are the beliefs about the characteristics, standards, or references of the service by which a judgment of the quality and performance of the service is made, 87 questionnaires were applied in 9 centers at the holiday period denominated as “Holly Week” (Semana Santa). The instrument got validated with a coefficient of reliability Cronbach’s Alpha of 0.8229, the results were submitted to hypothesis Kruskal, Wallis and Mann Whitney´s tests. The evaluation in the tourist perception is high, it presents an average level of schoolarity of 14.5 years and an age around 40 years old, their main trip purpose is being with the family, the centers face the challenge of increase the days of stay and the use of additional services, having the risk of expand the gap between the perceptions and expectations, by comparing the quality/price perception among the groups of schoolarity, three of five groups valuate it as regular, respecting the use of the services of recreation hired are decreasing in proportion to the increase of number of nights.

Tourism, Rural Tourism, Rural Development

APA Style

Iván González Lazalde, Juana Hernández Chavarría, María Quetzalcihuatl Galván Ismael. (2023). Analysis of Quality an Tourist Satisfaction in the Sierra of Durango. International Journal of Hospitality & Tourism Management, 7(2), 78-89. https://doi.org/10.11648/j.ijhtm.20230702.14

ACS Style

Iván González Lazalde; Juana Hernández Chavarría; María Quetzalcihuatl Galván Ismael. Analysis of Quality an Tourist Satisfaction in the Sierra of Durango. Int. J. Hosp. Tour. Manag. 2023, 7(2), 78-89. doi: 10.11648/j.ijhtm.20230702.14

AMA Style

Iván González Lazalde, Juana Hernández Chavarría, María Quetzalcihuatl Galván Ismael. Analysis of Quality an Tourist Satisfaction in the Sierra of Durango. Int J Hosp Tour Manag. 2023;7(2):78-89. doi: 10.11648/j.ijhtm.20230702.14

Copyright © 2023 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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