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Research Article |

Relationship Between ICT Usage and Business Strategy Development by SME’s in Zanzibar

The main concern of this study was to examine the relationship between ICT usage and business strategy development by SME’s in Zanzibar. The researcher has mainly employed quantitative research approach with appropriate method of analysis for this study. The sample size for this study consists of 339 respondents and survey questionnaire was used as data collection instrument. To achieve a reliable study a correlation analysis was used to analyses the collected data from relevant respondents. The study has revealed that the ICT usage have positive significance correlation with business strategy development for SME’s in urban west region Unguja. The study concluded that information and communication technology plays a crucial role in the strategic development of small and medium-sized enterprises (SMEs) in this particular region. This suggests that SMEs in urban west Unguja are leveraging ICT tools and resources to enhance their business strategies. Finally, the study recommended that the ICT should be adopted and must be developed based on business strategy. This is because Information security is cost reduction provides a systemic approach to the form control objective in managing sensitive information with the aim of securing information and solve a problem of quality control.

ICT Usage, SMEs, Business Strategy Development

APA Style

Ahmed Chwaya, A., Hassan Gharib, A. (2023). Relationship Between ICT Usage and Business Strategy Development by SME’s in Zanzibar. American Journal of Information Science and Technology, 7(4), 145-150.

ACS Style

Ahmed Chwaya, A.; Hassan Gharib, A. Relationship Between ICT Usage and Business Strategy Development by SME’s in Zanzibar. Am. J. Inf. Sci. Technol. 2023, 7(4), 145-150. doi: 10.11648/j.ajist.20230704.11

AMA Style

Ahmed Chwaya A, Hassan Gharib A. Relationship Between ICT Usage and Business Strategy Development by SME’s in Zanzibar. Am J Inf Sci Technol. 2023;7(4):145-150. doi: 10.11648/j.ajist.20230704.11

Copyright © 2023 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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