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The Research of Economic Value of Innovative Business—Turn Health Care Food into Service

Received: 19 July 2018     Published: 20 July 2018
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Abstract

Due to people’s attention to health concept, changing of diet habit, awareness of alternative medicine and active development of life science research, people’s care of food not only how the product taste but also how nutritious it is. And this flourishes the industry of health food. The growth of health food market results of the early coming of the ageing society, increasing medical expenses, the raise of education level and the expand of average ages.Regarding health care of mainstream, consumers prefer selecting products which marked health food while they couldn’t ensure that the product is really healthy. Thus, if we take pursuing health as our guideline and provide a series of health care products and service, there will be a lot to dig in.Innovative business method is the most valuable type nowadays. The goal of this type of innovation is to changing the way of consuming and increase the earnings of producers. Investigated in the side of how different distributors provide their service to customers and find out which consuming method is the favorite way of customers. What’s more, we could figure out the Optimization Strategy Alliance Advantage Ratio when a health care food store trying to extend its branches.The study takes the expansion of health care food store and development of partnership as object and the purpose is to find out the advantage of Taiwan health care product industry partnership with the qualitative and quantitative prediction methods. First of all, the study gathers information about factors that impact the success of expanding branches from literature and interviews. And then do questionnaire according to experts and scholars’ acceptance with the method of Incomplete Linguistic Preference Relations, which helps to build the weights of the success of expanding branches. Using SAW and ADW, we would get a relative priority to each decision maker and evaluate the performance of all the partnership. Finally, we would obtain the optimal success rate of the health food industry partnership. And the data would become analysis basic for the team who organizes and participates partnership.

Published in Science Innovation (Volume 6, Issue 4)
DOI 10.11648/j.si.20180604.13
Page(s) 190-195
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Health Care Food, Innovation Economy, Partnership, InLinPra

References
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[2] 李佳穗,消費者對健康食品知覺品質、消費態度及購買意願之研究-以彰化縣國中教師為例,in保健食品系.2016,中州科技大學:彰化縣.p.58。
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[6] 吳文琪,某區域醫院護理人員與行政人員使用健康食品的認知、態度與行為探討,in護理學系碩士班.2015,慈濟大學:花蓮縣.p.123。
[7] 張彙新,消費者對健康食品的認知程度、消費態度及行為之相關性,in管理碩士在職專班.101,元智大學:桃園縣.p63。
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[10] Chang, T.-H., et al., Measuring the success possibility of implementing ERP by utilizing the Incomplete Linguistic Preference Relations. Applied Soft Computing, 2012. 12(5): p. 1582-1591.
[11] Wang, T.C., S.C. Hsu, and Y.C. Chiang, Multi-Criteria Decision Making with Expansion of Incomplete Linguistic Preference Relations. Wseas Transactions on Mathematics, 2007. 6(9): p. 817-823.
[12] Hsu, S.C., et al. Application of incomplete linguistic preference relations in predicting the success of ERP implementation. in Fuzzy Systems, 2009. FUZZ-IEEE 2009. IEEE International Conference on. 2009. Jeju Island Korea.
[13] Xu, Z., Goal programming models for obtaining the priority vector of incomplete fuzzy preference relation. International Journal of Approximate Reasoning, 2004. 36(3): p. 261-270.
[14] Xu, Z., An approach based on the uncertain LOWG and induced uncertain LOWG operators to group decision making with uncertain multiplicative linguistic preference relations. Decision Support Systems, 2006. 41(2): p. 488-499.
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  • APA Style

    Donghong Ding, Shihhsien Tai, Tienchin Wang. (2018). The Research of Economic Value of Innovative Business—Turn Health Care Food into Service. Science Innovation, 6(4), 190-195. https://doi.org/10.11648/j.si.20180604.13

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    ACS Style

    Donghong Ding; Shihhsien Tai; Tienchin Wang. The Research of Economic Value of Innovative Business—Turn Health Care Food into Service. Sci. Innov. 2018, 6(4), 190-195. doi: 10.11648/j.si.20180604.13

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    AMA Style

    Donghong Ding, Shihhsien Tai, Tienchin Wang. The Research of Economic Value of Innovative Business—Turn Health Care Food into Service. Sci Innov. 2018;6(4):190-195. doi: 10.11648/j.si.20180604.13

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  • @article{10.11648/j.si.20180604.13,
      author = {Donghong Ding and Shihhsien Tai and Tienchin Wang},
      title = {The Research of Economic Value of Innovative Business—Turn Health Care Food into Service},
      journal = {Science Innovation},
      volume = {6},
      number = {4},
      pages = {190-195},
      doi = {10.11648/j.si.20180604.13},
      url = {https://doi.org/10.11648/j.si.20180604.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20180604.13},
      abstract = {Due to people’s attention to health concept, changing of diet habit, awareness of alternative medicine and active development of life science research, people’s care of food not only how the product taste but also how nutritious it is. And this flourishes the industry of health food. The growth of health food market results of the early coming of the ageing society, increasing medical expenses, the raise of education level and the expand of average ages.Regarding health care of mainstream, consumers prefer selecting products which marked health food while they couldn’t ensure that the product is really healthy. Thus, if we take pursuing health as our guideline and provide a series of health care products and service, there will be a lot to dig in.Innovative business method is the most valuable type nowadays. The goal of this type of innovation is to changing the way of consuming and increase the earnings of producers. Investigated in the side of how different distributors provide their service to customers and find out which consuming method is the favorite way of customers. What’s more, we could figure out the Optimization Strategy Alliance Advantage Ratio when a health care food store trying to extend its branches.The study takes the expansion of health care food store and development of partnership as object and the purpose is to find out the advantage of Taiwan health care product industry partnership with the qualitative and quantitative prediction methods. First of all, the study gathers information about factors that impact the success of expanding branches from literature and interviews. And then do questionnaire according to experts and scholars’ acceptance with the method of Incomplete Linguistic Preference Relations, which helps to build the weights of the success of expanding branches. Using SAW and ADW, we would get a relative priority to each decision maker and evaluate the performance of all the partnership. Finally, we would obtain the optimal success rate of the health food industry partnership. And the data would become analysis basic for the team who organizes and participates partnership.},
     year = {2018}
    }
    

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  • TY  - JOUR
    T1  - The Research of Economic Value of Innovative Business—Turn Health Care Food into Service
    AU  - Donghong Ding
    AU  - Shihhsien Tai
    AU  - Tienchin Wang
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    AB  - Due to people’s attention to health concept, changing of diet habit, awareness of alternative medicine and active development of life science research, people’s care of food not only how the product taste but also how nutritious it is. And this flourishes the industry of health food. The growth of health food market results of the early coming of the ageing society, increasing medical expenses, the raise of education level and the expand of average ages.Regarding health care of mainstream, consumers prefer selecting products which marked health food while they couldn’t ensure that the product is really healthy. Thus, if we take pursuing health as our guideline and provide a series of health care products and service, there will be a lot to dig in.Innovative business method is the most valuable type nowadays. The goal of this type of innovation is to changing the way of consuming and increase the earnings of producers. Investigated in the side of how different distributors provide their service to customers and find out which consuming method is the favorite way of customers. What’s more, we could figure out the Optimization Strategy Alliance Advantage Ratio when a health care food store trying to extend its branches.The study takes the expansion of health care food store and development of partnership as object and the purpose is to find out the advantage of Taiwan health care product industry partnership with the qualitative and quantitative prediction methods. First of all, the study gathers information about factors that impact the success of expanding branches from literature and interviews. And then do questionnaire according to experts and scholars’ acceptance with the method of Incomplete Linguistic Preference Relations, which helps to build the weights of the success of expanding branches. Using SAW and ADW, we would get a relative priority to each decision maker and evaluate the performance of all the partnership. Finally, we would obtain the optimal success rate of the health food industry partnership. And the data would become analysis basic for the team who organizes and participates partnership.
    VL  - 6
    IS  - 4
    ER  - 

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Author Information
  • Department of Management Science, University of Science and Technology of China, Hefei, China

  • Department of Business Administration , University of Science and Technology of China, Hefei, China

  • Department of Internation Business, National Kaohsiung University of Sciences and Technology, Kaohsiung, Taiwan

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