Journal of World Economic Research

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Honey Marketing Practices and Its Drawback in Central Ethiopia

Received: Apr. 18, 2023    Accepted: May 19, 2023    Published: Jun. 05, 2023
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Abstract

Ethiopia leads Africa in honey production although the traditional production system predominates in the industry. Within this production system, marketing system is supply driven in which understanding the marketing system and its limitations was therefore the main goal of this essay. Using simple random sampling, the study obtained information from eight processors, eleven merchants, and 68 beekeepers chosen randomly. The study found that 91% of the honey production is conducted by traditional technologies which is characterized by lower productivity at small scale level. As a result, the producers are selling to anybody in the market at the existing market price in which only 64% of the respondents were strained honey in which 41% of respondents were sold crude in its raw state. Sales of pure honey and beeswax account for 35% of net profit, but beekeepers are losing this money due to lack of straining. Traditional beehives yield 0.15–15 kg per hive per year, in contrast to the national average of 9 kg per hive per year. Moreover, price decisions are not based on trustworthiness, and there is no regulatory framework in place to direct how buyers and sellers decide to proceed. Local knowledge is the only basis for honey quality testing. As a result, several actors are involved in the market which create ill competition among buyers. Hence, this study recommends organization of beekeepers to boot honey supply and create accountability in honey quality failure.

DOI 10.11648/j.jwer.20231201.14
Published in Journal of World Economic Research ( Volume 12, Issue 1, June 2023 )
Page(s) 34-37
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Beekeeping, Honey, Marketing System, Honey Production, Hive

References
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[3] Abrhaley, A., Birhan, M., Demessie, Y. & Negash, A., 2017. Major Constraints And Mitigation Schemes For Declining Honey Bee Population In Ethiopia. Nat Sci 2017; 15 (1): 27-33].. Nature and Science, 15 (1), pp. 27-33.
[4] David, S. & Rui, B., 2016. Fostering inclusive outcomes in sub-Saharan African agriculture: Improving agricultural productivity and expanding agribusiness opportunities., Rome, Rome, Italy: s.n.
[5] EEA, 2017. Report on the Ethiopian Economy, Addis Ababa: Ethiopia Economic Association (EEA).
[6] Fernandez-Stark, K. & Bamber, P., 2012. Basic Principles and Guidelines for Impactful and Sustainable Inclusive Business Interventions in High-Value Agro-Food Value Chains. s.l.: Center on Globalization, Governance & Competitiveness, Duke University..
[7] Legesse,. G. Y., 2015. Honey Production and Marketing in Ethiopian. American Journal of Life Sciences. 3 (1), pp. 42-46.
[8] Nega, T. & Eshete, Y., 2018. Review of Ethiopia’s Global Position in Honey and Other Bee Products Production and Marketing: Analysis of Sectoral Opportunities and Limitations.,. Biomedical Journal of Scientific & Technical Research, 10 (3).
[9] Reardon, T. & Minten, B., 2018. Food value chain transformation in developed and developing regions. In: K. Otsuka & S. Fan, eds. Agricultural Development: New Perspectives in a Changing World.. s.l.: s.n.
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[11] Central Statistical Agency (CSA), 2013. 2007-2037 Population Projections for Ethiopia, Addis Ababa.
[12] Kebede HT, lemma T, Dugassa G. Assessment on the authenticity of imported honey in Ethiopia. J Nutr Health Food Eng. 2018; 8 (6): 442‒445. DOI: 10.15406/jnhfe.2018.08.00307.
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[14] Gemechis Legesse Yadeta. Assessment of Potential and Constraints of Honey Production in Godere District, Southwest Ethiopia. American Journal of Life Sciences. Vol. 7, No. 6, 2019, pp. 120-127. doi: 10.11648/j.ajls.20190706.14.
[15] Kemer Omer Yuya. Analysis of Honey Value Chain: In Case of Mesela District, West Hararghe Zone, Ethiopia. American Journal of Theoretical and Applied Statistics. Vol. 11, No. 6, 2022, pp. 200-218. doi: 10.11648/j.ajtas.20221106.14.
[16] CSA 2019/20 Agricultural Sample: Livestock and Livestock Characteristics [Book]. - Addis Ababa : [s.n.], 2020. - Vol. II : 587.
[17] Orberto Garcia and Ron Phipps, 2018. International Honey Market Report. American Bee Journal. Availale on: apiservices.biz.
[18] García N., 2018. The Current Situation of the International Honey Market. Bee World 95: 2376-7618.
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[20] CSA, 2018. The Federal Democratic Republic of Ethiopia Central Statistical Agency Agricultural Sample Survey. Report on Area and Production of Crops. Statistical Bulletin No. 586. Addis Abeba, Ethiopia.
[21] Partap, U., Hussain, S., Hussain, E., Inayatullah, M., Gurung, M. B., Muhammad, I., Shah, G. M. (2017) Honeybee pollination and apple yields in Chitral, Pakistan. ICIMOD Working Paper 2017/19. Kathmandu: ICIMOD.
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    Dirriba Mengistu. (2023). Honey Marketing Practices and Its Drawback in Central Ethiopia. Journal of World Economic Research, 12(1), 34-37. https://doi.org/10.11648/j.jwer.20231201.14

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    ACS Style

    Dirriba Mengistu. Honey Marketing Practices and Its Drawback in Central Ethiopia. J. World Econ. Res. 2023, 12(1), 34-37. doi: 10.11648/j.jwer.20231201.14

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    AMA Style

    Dirriba Mengistu. Honey Marketing Practices and Its Drawback in Central Ethiopia. J World Econ Res. 2023;12(1):34-37. doi: 10.11648/j.jwer.20231201.14

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  • @article{10.11648/j.jwer.20231201.14,
      author = {Dirriba Mengistu},
      title = {Honey Marketing Practices and Its Drawback in Central Ethiopia},
      journal = {Journal of World Economic Research},
      volume = {12},
      number = {1},
      pages = {34-37},
      doi = {10.11648/j.jwer.20231201.14},
      url = {https://doi.org/10.11648/j.jwer.20231201.14},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.jwer.20231201.14},
      abstract = {Ethiopia leads Africa in honey production although the traditional production system predominates in the industry. Within this production system, marketing system is supply driven in which understanding the marketing system and its limitations was therefore the main goal of this essay. Using simple random sampling, the study obtained information from eight processors, eleven merchants, and 68 beekeepers chosen randomly. The study found that 91% of the honey production is conducted by traditional technologies which is characterized by lower productivity at small scale level. As a result, the producers are selling to anybody in the market at the existing market price in which only 64% of the respondents were strained honey in which 41% of respondents were sold crude in its raw state. Sales of pure honey and beeswax account for 35% of net profit, but beekeepers are losing this money due to lack of straining. Traditional beehives yield 0.15–15 kg per hive per year, in contrast to the national average of 9 kg per hive per year. Moreover, price decisions are not based on trustworthiness, and there is no regulatory framework in place to direct how buyers and sellers decide to proceed. Local knowledge is the only basis for honey quality testing. As a result, several actors are involved in the market which create ill competition among buyers. Hence, this study recommends organization of beekeepers to boot honey supply and create accountability in honey quality failure.},
     year = {2023}
    }
    

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    T2  - Journal of World Economic Research
    JF  - Journal of World Economic Research
    JO  - Journal of World Economic Research
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    AB  - Ethiopia leads Africa in honey production although the traditional production system predominates in the industry. Within this production system, marketing system is supply driven in which understanding the marketing system and its limitations was therefore the main goal of this essay. Using simple random sampling, the study obtained information from eight processors, eleven merchants, and 68 beekeepers chosen randomly. The study found that 91% of the honey production is conducted by traditional technologies which is characterized by lower productivity at small scale level. As a result, the producers are selling to anybody in the market at the existing market price in which only 64% of the respondents were strained honey in which 41% of respondents were sold crude in its raw state. Sales of pure honey and beeswax account for 35% of net profit, but beekeepers are losing this money due to lack of straining. Traditional beehives yield 0.15–15 kg per hive per year, in contrast to the national average of 9 kg per hive per year. Moreover, price decisions are not based on trustworthiness, and there is no regulatory framework in place to direct how buyers and sellers decide to proceed. Local knowledge is the only basis for honey quality testing. As a result, several actors are involved in the market which create ill competition among buyers. Hence, this study recommends organization of beekeepers to boot honey supply and create accountability in honey quality failure.
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Author Information
  • Holeta Bee Research Center, Holeta, Ethiopia

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