| Peer-Reviewed

Optimizing Customer Satisfaction by Using Kano’s Model for Eco-efficiency and Green Design

Received: 20 July 2015     Accepted: 12 August 2015     Published: 19 August 2015
Views:       Downloads:
Abstract

This paper presents Kano model to measure customer satisfaction for the eco-efficiency and green design. This method can be used to support the designer for reducing the environmental impact of the product throughout its life cycle and as a supporting tool for designers to invent novel, useful, and environmentally friendly products, our approach is to develop this method by linking concepts from marketing and environments to show the competitive advantage of creating a high level of customer satisfaction by adopting the requirements of the eco-efficiency and green design. For that I will begins with a brief discussion for the eco-efficiency and green design then identify the requirements of the eco-efficiency and green design and lastly propose Kano model to measure customer satisfaction for the eco-efficiency and green design. Kano’s model of customer satisfaction, a methodology is introduced which determines which influence the components of products and services have on customer satisfaction. And also demonstrate how the results of a customer survey can be interpreted and how conclusions can be drawn and used to demonstrate the customer satisfaction for eco-efficiency and green design. As we see the result of the study shows that the eco-efficiency and green design for the goods and services have a competitive advantage

Published in Journal of Investment and Management (Volume 4, Issue 5)
DOI 10.11648/j.jim.20150405.30
Page(s) 285-290
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Green Design, Eco-efficiency Design, Customer Satisfaction, Kano’S Model

References
[1] Abramovici, Ruhr 2007. Optimizing Customer Satisfaction by Integrating the Customer’s Voice into Product Development.
[2] Anne Chick, Paul Sa 2011. Design for Sustainable Change: How Design and Designers Can Drive the Sustainability. Agenda / P.108
[3] Behrendt, S., Jasch, C., Peneda, M.C., and Van Weenen, H. (Eds.), 1997. Life Cycle Design, Springer-Verlag,.
[4] Berger, C. et al 1993. Kano’s methods for understanding customer-defined quality, Center for Quality Management Journal (Fall), 3–35.
[5] Chen, Chuang 2008. Integrating the Kano model into a robust design approach to enhance customer satisfaction with product design
[6] Chen, Liu 2003. An Eco-innovative Design Method by Green QFD and TRIZ Tools
[7] C.L. Chen 2001. Design for the environment: a quality-based model for green product development, Management Science.
[8] Kano, N. et al. 1984. Attractive quality and must-be quality. Hinshitsu: The Journal of the Japanese Society for Quality Control (April), 39–48.
[9] Kano, N., N. Seraku, F. Takahashi, and S. Tsuji. 1996. Attractive quality and must-be quality, in The best on quality, edited by J. D. Hromi. Milwaukee, WI: Quality Press
[10] Fabien Durif, Caroline Boivin, Charles Julien 2010. In search of a green product definition .
[11] Fiksel, J., “Design for Environment”, McGraw-Hill, New York, 1996.
[12] Finster, Eagan, Hussey 2002. Linking Industrial Ecology with Business Strategy Creating Value for Green Product Design.
[13] Liua, Jib, Jiaoa 2013. A Stackelberg Solution to Joint Optimization Problems: A Case Study of Green Design
[14] Postrel, V. 2001. Can good looks guarantee a product’s success? The New York Times July 12.
[15] S.H. Abdul Rashid 2009. An investigation into the material efficiency practices of UK manufacturers, Ph.D. Dissertation, Cranfield University.
Cite This Article
  • APA Style

    Lara F. Hourani. (2015). Optimizing Customer Satisfaction by Using Kano’s Model for Eco-efficiency and Green Design. Journal of Investment and Management, 4(5), 285-290. https://doi.org/10.11648/j.jim.20150405.30

    Copy | Download

    ACS Style

    Lara F. Hourani. Optimizing Customer Satisfaction by Using Kano’s Model for Eco-efficiency and Green Design. J. Invest. Manag. 2015, 4(5), 285-290. doi: 10.11648/j.jim.20150405.30

    Copy | Download

    AMA Style

    Lara F. Hourani. Optimizing Customer Satisfaction by Using Kano’s Model for Eco-efficiency and Green Design. J Invest Manag. 2015;4(5):285-290. doi: 10.11648/j.jim.20150405.30

    Copy | Download

  • @article{10.11648/j.jim.20150405.30,
      author = {Lara F. Hourani},
      title = {Optimizing Customer Satisfaction by Using Kano’s Model for Eco-efficiency and Green Design},
      journal = {Journal of Investment and Management},
      volume = {4},
      number = {5},
      pages = {285-290},
      doi = {10.11648/j.jim.20150405.30},
      url = {https://doi.org/10.11648/j.jim.20150405.30},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.20150405.30},
      abstract = {This paper presents Kano model to measure customer satisfaction for the eco-efficiency and green design. This method can be used to support the designer for reducing the environmental impact of the product throughout its life cycle and as a supporting tool for designers to invent novel, useful, and environmentally friendly products, our approach is to develop this method by linking concepts from marketing and environments to show the competitive advantage of creating a high level of customer satisfaction by adopting the requirements of the eco-efficiency and green design. For that I will begins with a brief discussion for the eco-efficiency and green design then identify the requirements of the eco-efficiency and green design and lastly propose Kano model to measure customer satisfaction for the eco-efficiency and green design. Kano’s model of customer satisfaction, a methodology is introduced which determines which influence the components of products and services have on customer satisfaction. And also demonstrate how the results of a customer survey can be interpreted and how conclusions can be drawn and used to demonstrate the customer satisfaction for eco-efficiency and green design. As we see the result of the study shows that the eco-efficiency and green design for the goods and services have a competitive advantage},
     year = {2015}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Optimizing Customer Satisfaction by Using Kano’s Model for Eco-efficiency and Green Design
    AU  - Lara F. Hourani
    Y1  - 2015/08/19
    PY  - 2015
    N1  - https://doi.org/10.11648/j.jim.20150405.30
    DO  - 10.11648/j.jim.20150405.30
    T2  - Journal of Investment and Management
    JF  - Journal of Investment and Management
    JO  - Journal of Investment and Management
    SP  - 285
    EP  - 290
    PB  - Science Publishing Group
    SN  - 2328-7721
    UR  - https://doi.org/10.11648/j.jim.20150405.30
    AB  - This paper presents Kano model to measure customer satisfaction for the eco-efficiency and green design. This method can be used to support the designer for reducing the environmental impact of the product throughout its life cycle and as a supporting tool for designers to invent novel, useful, and environmentally friendly products, our approach is to develop this method by linking concepts from marketing and environments to show the competitive advantage of creating a high level of customer satisfaction by adopting the requirements of the eco-efficiency and green design. For that I will begins with a brief discussion for the eco-efficiency and green design then identify the requirements of the eco-efficiency and green design and lastly propose Kano model to measure customer satisfaction for the eco-efficiency and green design. Kano’s model of customer satisfaction, a methodology is introduced which determines which influence the components of products and services have on customer satisfaction. And also demonstrate how the results of a customer survey can be interpreted and how conclusions can be drawn and used to demonstrate the customer satisfaction for eco-efficiency and green design. As we see the result of the study shows that the eco-efficiency and green design for the goods and services have a competitive advantage
    VL  - 4
    IS  - 5
    ER  - 

    Copy | Download

Author Information
  • Department of Management Science and Engineering, Northwestern Polytechnical University, Xi’an, China

  • Sections