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The Main Problems, Causes and Solutions in the Field of Fitness and Leisure Industry in China

Received: 8 November 2021     Accepted: 27 November 2021     Published: 29 December 2021
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Abstract

Using the literature, theoretical analysis and other methods, to sort out and analyze the research results related to the fitness and leisure industry of China. The main problems existing in fitness and leisure industry of China are summarized from the perspectives of the country, enterprises and sports consumers. At the national level, it is difficult to implement policies, laws and regulations need to be improved, and high-quality talents are in short supply. At the enterprise level: the mechanism of venture capital is not perfect, enterprise service supply needs to be optimized; At the level of sports consumers, the consumption consciousness is backward and the proportion of sports population is low. According to the research, the reasons for the above problems are: absence of government functions; The influence of the school talent training system; Structural reform of enterprises; Polarization of income distribution; Traditional ideas are deeply rooted. Relevant solutions are proposed from the perspectives of the country, enterprises and consumers. At the national level, the following three aspects should be improved: perfecting laws and regulations system; Improve the Support Policies for Venture Capital; Optimize the structure of high-level sports administrative departments. From the enterprise level, we should: Improve quality supervision and increase effective supply; Stick to the bottom line and operate in good faith; Innovation and integrated development. Finally, consumers should establish a reasonable view of sports consumption and improve legal awareness, and take fitness and leisure as a part of their daily life gradually.

Published in International Journal of Sports Science and Physical Education (Volume 6, Issue 4)
DOI 10.11648/j.ijsspe.20210604.16
Page(s) 93-100
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Fitness Leisure Industry, Problem, The Reason, Resolution Strategy

References
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Cite This Article
  • APA Style

    Shang Huijuan, Zhou Jieyou, Guo Xiukuan. (2021). The Main Problems, Causes and Solutions in the Field of Fitness and Leisure Industry in China. International Journal of Sports Science and Physical Education, 6(4), 93-100. https://doi.org/10.11648/j.ijsspe.20210604.16

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    ACS Style

    Shang Huijuan; Zhou Jieyou; Guo Xiukuan. The Main Problems, Causes and Solutions in the Field of Fitness and Leisure Industry in China. Int. J. Sports Sci. Phys. Educ. 2021, 6(4), 93-100. doi: 10.11648/j.ijsspe.20210604.16

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    AMA Style

    Shang Huijuan, Zhou Jieyou, Guo Xiukuan. The Main Problems, Causes and Solutions in the Field of Fitness and Leisure Industry in China. Int J Sports Sci Phys Educ. 2021;6(4):93-100. doi: 10.11648/j.ijsspe.20210604.16

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  • @article{10.11648/j.ijsspe.20210604.16,
      author = {Shang Huijuan and Zhou Jieyou and Guo Xiukuan},
      title = {The Main Problems, Causes and Solutions in the Field of Fitness and Leisure Industry in China},
      journal = {International Journal of Sports Science and Physical Education},
      volume = {6},
      number = {4},
      pages = {93-100},
      doi = {10.11648/j.ijsspe.20210604.16},
      url = {https://doi.org/10.11648/j.ijsspe.20210604.16},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijsspe.20210604.16},
      abstract = {Using the literature, theoretical analysis and other methods, to sort out and analyze the research results related to the fitness and leisure industry of China. The main problems existing in fitness and leisure industry of China are summarized from the perspectives of the country, enterprises and sports consumers. At the national level, it is difficult to implement policies, laws and regulations need to be improved, and high-quality talents are in short supply. At the enterprise level: the mechanism of venture capital is not perfect, enterprise service supply needs to be optimized; At the level of sports consumers, the consumption consciousness is backward and the proportion of sports population is low. According to the research, the reasons for the above problems are: absence of government functions; The influence of the school talent training system; Structural reform of enterprises; Polarization of income distribution; Traditional ideas are deeply rooted. Relevant solutions are proposed from the perspectives of the country, enterprises and consumers. At the national level, the following three aspects should be improved: perfecting laws and regulations system; Improve the Support Policies for Venture Capital; Optimize the structure of high-level sports administrative departments. From the enterprise level, we should: Improve quality supervision and increase effective supply; Stick to the bottom line and operate in good faith; Innovation and integrated development. Finally, consumers should establish a reasonable view of sports consumption and improve legal awareness, and take fitness and leisure as a part of their daily life gradually.},
     year = {2021}
    }
    

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  • TY  - JOUR
    T1  - The Main Problems, Causes and Solutions in the Field of Fitness and Leisure Industry in China
    AU  - Shang Huijuan
    AU  - Zhou Jieyou
    AU  - Guo Xiukuan
    Y1  - 2021/12/29
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    DO  - 10.11648/j.ijsspe.20210604.16
    T2  - International Journal of Sports Science and Physical Education
    JF  - International Journal of Sports Science and Physical Education
    JO  - International Journal of Sports Science and Physical Education
    SP  - 93
    EP  - 100
    PB  - Science Publishing Group
    SN  - 2575-1611
    UR  - https://doi.org/10.11648/j.ijsspe.20210604.16
    AB  - Using the literature, theoretical analysis and other methods, to sort out and analyze the research results related to the fitness and leisure industry of China. The main problems existing in fitness and leisure industry of China are summarized from the perspectives of the country, enterprises and sports consumers. At the national level, it is difficult to implement policies, laws and regulations need to be improved, and high-quality talents are in short supply. At the enterprise level: the mechanism of venture capital is not perfect, enterprise service supply needs to be optimized; At the level of sports consumers, the consumption consciousness is backward and the proportion of sports population is low. According to the research, the reasons for the above problems are: absence of government functions; The influence of the school talent training system; Structural reform of enterprises; Polarization of income distribution; Traditional ideas are deeply rooted. Relevant solutions are proposed from the perspectives of the country, enterprises and consumers. At the national level, the following three aspects should be improved: perfecting laws and regulations system; Improve the Support Policies for Venture Capital; Optimize the structure of high-level sports administrative departments. From the enterprise level, we should: Improve quality supervision and increase effective supply; Stick to the bottom line and operate in good faith; Innovation and integrated development. Finally, consumers should establish a reasonable view of sports consumption and improve legal awareness, and take fitness and leisure as a part of their daily life gradually.
    VL  - 6
    IS  - 4
    ER  - 

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Author Information
  • School of Graduate, Guangzhou Sport University, Guangzhou, China

  • National Fitness Research Center, Guangzhou Sport University, Guangzhou, China

  • School of Physical Education and Exercise, Beijing Normal University, Zhuhai, China

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