| Peer-Reviewed

Significance of Location Based Service Applications in Smartphones Using GPS and Web Service

Received: 7 December 2018     Accepted: 29 April 2019     Published: 4 January 2020
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Abstract

Earlier smartphones came with fewer functions but Location Based Service (LBS) were confined to simple GPS tracking device. But today, advance wireless communication system provided current smartphones with GPS service and cheaper data service fees. Apparently, LBS applications are emerging technology solutions for most businesses to connect millions of customers within close proximity. However, many e-commerce websites today are still operating without location-based service to easily connect buyers and sellers in the same locality. Nevertheless, the growth of LBS technology and LBS market have raised privacy concerns due to potential abuse of location information. This study aims to highlight the significance of location-based service and how it helped tech companies to drive significant revenue growth. It equally validates the research model focusing on privacy concern as moderator of post adoptive behavior associated with location-based applications. We used risky shift phenomenon research method to conduct an online survey using Google docs on 500 businesses. The study tends to test the effects of major variables Unified Theory of Acceptance and Use of Technology (UTAUT) on LBS usage intention and actual use. We also test the hypothesis on post adoptive behaviorusing risky shift phenomenon research on over66 users of LBS application. The research findings support the hypothesis of moderating effect of privacy concern on performance expectancy and continuous usage is strong.

Published in International Journal of Intelligent Information Systems (Volume 8, Issue 6)
DOI 10.11648/j.ijiis.20190806.11
Page(s) 97-101
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Location-Based Applications, E-Commerce, Risky Shift Phenomenon, Post Adoptive Behavior

References
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[8] Yu, C. S., “Factors Affecting Individuals to Adopt Mobile Banking: Empirical Evidence from the UTAUT Model,” Journal of Electronic Commerce Research, Vol. 1, No. 2: 104-121, 2012.
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[12] FolasadeDahunsi, “ Towards the Deployment and Adoption of Location Based Services for optimum mobile communication operations in Africa”[Online], University of Witwatersrand, South Africa, Africa Journal of Information System Volume 4, Issue 2. [Available: https://pdfs.semanticscholar.org]. [ Accessed: 10th October, 2017].
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[14] Work paper GIPSY project, (Institution for Environmental Studies (IVM)) Amsterdam, the Netherlands: http://www.feweb.vu.nl/gis/research/LUCAS/ Publications/docs/gipsy_2004_7.pdf. [14] African Development Bank. (2011). Gender, Poverty and Environmental Indicators on African Countries. Economic andSocial Statistics Division Statistics Department African Development Bank Temporary Relocation Agency (TRA). Volume 12
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[16] Dahunsi, F. M., and Dwolatzky, B. (2011). An Empirical investigation of the accuracy of Location Based Services in South Africa. Journal of Location Based Service, DOI: 10.1080/17489725.2011.625303.
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Cite This Article
  • APA Style

    Akinyele Okedola Akinleye, Sarumi Akingbola Jamiu, Green Olawole Olakunle, Badmus Abdulsamad. (2020). Significance of Location Based Service Applications in Smartphones Using GPS and Web Service. International Journal of Intelligent Information Systems, 8(6), 97-101. https://doi.org/10.11648/j.ijiis.20190806.11

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    ACS Style

    Akinyele Okedola Akinleye; Sarumi Akingbola Jamiu; Green Olawole Olakunle; Badmus Abdulsamad. Significance of Location Based Service Applications in Smartphones Using GPS and Web Service. Int. J. Intell. Inf. Syst. 2020, 8(6), 97-101. doi: 10.11648/j.ijiis.20190806.11

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    AMA Style

    Akinyele Okedola Akinleye, Sarumi Akingbola Jamiu, Green Olawole Olakunle, Badmus Abdulsamad. Significance of Location Based Service Applications in Smartphones Using GPS and Web Service. Int J Intell Inf Syst. 2020;8(6):97-101. doi: 10.11648/j.ijiis.20190806.11

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  • @article{10.11648/j.ijiis.20190806.11,
      author = {Akinyele Okedola Akinleye and Sarumi Akingbola Jamiu and Green Olawole Olakunle and Badmus Abdulsamad},
      title = {Significance of Location Based Service Applications in Smartphones Using GPS and Web Service},
      journal = {International Journal of Intelligent Information Systems},
      volume = {8},
      number = {6},
      pages = {97-101},
      doi = {10.11648/j.ijiis.20190806.11},
      url = {https://doi.org/10.11648/j.ijiis.20190806.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijiis.20190806.11},
      abstract = {Earlier smartphones came with fewer functions but Location Based Service (LBS) were confined to simple GPS tracking device. But today, advance wireless communication system provided current smartphones with GPS service and cheaper data service fees. Apparently, LBS applications are emerging technology solutions for most businesses to connect millions of customers within close proximity. However, many e-commerce websites today are still operating without location-based service to easily connect buyers and sellers in the same locality. Nevertheless, the growth of LBS technology and LBS market have raised privacy concerns due to potential abuse of location information. This study aims to highlight the significance of location-based service and how it helped tech companies to drive significant revenue growth. It equally validates the research model focusing on privacy concern as moderator of post adoptive behavior associated with location-based applications. We used risky shift phenomenon research method to conduct an online survey using Google docs on 500 businesses. The study tends to test the effects of major variables Unified Theory of Acceptance and Use of Technology (UTAUT) on LBS usage intention and actual use. We also test the hypothesis on post adoptive behaviorusing risky shift phenomenon research on over66 users of LBS application. The research findings support the hypothesis of moderating effect of privacy concern on performance expectancy and continuous usage is strong.},
     year = {2020}
    }
    

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    T1  - Significance of Location Based Service Applications in Smartphones Using GPS and Web Service
    AU  - Akinyele Okedola Akinleye
    AU  - Sarumi Akingbola Jamiu
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    DO  - 10.11648/j.ijiis.20190806.11
    T2  - International Journal of Intelligent Information Systems
    JF  - International Journal of Intelligent Information Systems
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    SN  - 2328-7683
    UR  - https://doi.org/10.11648/j.ijiis.20190806.11
    AB  - Earlier smartphones came with fewer functions but Location Based Service (LBS) were confined to simple GPS tracking device. But today, advance wireless communication system provided current smartphones with GPS service and cheaper data service fees. Apparently, LBS applications are emerging technology solutions for most businesses to connect millions of customers within close proximity. However, many e-commerce websites today are still operating without location-based service to easily connect buyers and sellers in the same locality. Nevertheless, the growth of LBS technology and LBS market have raised privacy concerns due to potential abuse of location information. This study aims to highlight the significance of location-based service and how it helped tech companies to drive significant revenue growth. It equally validates the research model focusing on privacy concern as moderator of post adoptive behavior associated with location-based applications. We used risky shift phenomenon research method to conduct an online survey using Google docs on 500 businesses. The study tends to test the effects of major variables Unified Theory of Acceptance and Use of Technology (UTAUT) on LBS usage intention and actual use. We also test the hypothesis on post adoptive behaviorusing risky shift phenomenon research on over66 users of LBS application. The research findings support the hypothesis of moderating effect of privacy concern on performance expectancy and continuous usage is strong.
    VL  - 8
    IS  - 6
    ER  - 

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Author Information
  • Department of Computer Engineering, Lagos State Polytechnic, Lagos, Nigeria

  • Department of Computer Engineering, Lagos State Polytechnic, Lagos, Nigeria

  • Department of Computer Engineering, Lagos State Polytechnic, Lagos, Nigeria

  • Department of Electrical/Electronic Engineering, University of Lagos, Lagos, Nigeria

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