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Private Sector Employee Engagement Strategies in Botswana: Case of Choppies Retail Store

Received: 2 August 2021     Accepted: 23 August 2021     Published: 24 December 2021
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Abstract

The purpose of this paper is to evaluate employee engagement strategies applied by the Botswana Private Sector with reference to Choppies Retail Store in Botswana. The focus of the paper, Choppies Botswana, is one of the fastest growing retail companies. The Chain store’s growth notwithstanding, it is currently experiencing challenges related to lack of employee commitment due to non-engagement on the part of management. Additionally, the retail chain is beset with problems related to unsatisfactory customer service and a low level of minimum wage. According to the available body of literature, employee engagement exists when employees are committed to organizational goals and success. Employee engagement strategies usually used by management are employee rewards and communication. Employee rewards is the recognition and rewarding of outstanding performance employees. Communication is entails deliberate efforts by management in imparting or exchanging information about the organization through different means of communication. Engagement strategies are therefore, critical in employee engagement in an organisation such as Choppies Retail Stores. The chain can implement this strategy in its organisational system by rewarding outstanding employee performance. Rewards are an incentive for more employee input and effort. The findings of this paper proved that the application of these strategies has the potential to increase organisational profitability. The researcher recommends that Choppies Retail Stores designs and implements a detailed written plan for employee engagement strategy. This is a paper of relevance to both policy makers in the Botswana Private Sector, Private Sector Trade Unions, and employees of Choppies Retail Stores.

Published in International Journal of Economic Behavior and Organization (Volume 9, Issue 4)
DOI 10.11648/j.ijebo.20210904.14
Page(s) 141-150
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Botswana Private Sector, Choppies Retail Store, Employee Engagement Strategies

References
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Cite This Article
  • APA Style

    Theophilus Tshukudu. (2021). Private Sector Employee Engagement Strategies in Botswana: Case of Choppies Retail Store. International Journal of Economic Behavior and Organization, 9(4), 141-150. https://doi.org/10.11648/j.ijebo.20210904.14

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    ACS Style

    Theophilus Tshukudu. Private Sector Employee Engagement Strategies in Botswana: Case of Choppies Retail Store. Int. J. Econ. Behav. Organ. 2021, 9(4), 141-150. doi: 10.11648/j.ijebo.20210904.14

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    AMA Style

    Theophilus Tshukudu. Private Sector Employee Engagement Strategies in Botswana: Case of Choppies Retail Store. Int J Econ Behav Organ. 2021;9(4):141-150. doi: 10.11648/j.ijebo.20210904.14

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  • @article{10.11648/j.ijebo.20210904.14,
      author = {Theophilus Tshukudu},
      title = {Private Sector Employee Engagement Strategies in Botswana: Case of Choppies Retail Store},
      journal = {International Journal of Economic Behavior and Organization},
      volume = {9},
      number = {4},
      pages = {141-150},
      doi = {10.11648/j.ijebo.20210904.14},
      url = {https://doi.org/10.11648/j.ijebo.20210904.14},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijebo.20210904.14},
      abstract = {The purpose of this paper is to evaluate employee engagement strategies applied by the Botswana Private Sector with reference to Choppies Retail Store in Botswana. The focus of the paper, Choppies Botswana, is one of the fastest growing retail companies. The Chain store’s growth notwithstanding, it is currently experiencing challenges related to lack of employee commitment due to non-engagement on the part of management. Additionally, the retail chain is beset with problems related to unsatisfactory customer service and a low level of minimum wage. According to the available body of literature, employee engagement exists when employees are committed to organizational goals and success. Employee engagement strategies usually used by management are employee rewards and communication. Employee rewards is the recognition and rewarding of outstanding performance employees. Communication is entails deliberate efforts by management in imparting or exchanging information about the organization through different means of communication. Engagement strategies are therefore, critical in employee engagement in an organisation such as Choppies Retail Stores. The chain can implement this strategy in its organisational system by rewarding outstanding employee performance. Rewards are an incentive for more employee input and effort. The findings of this paper proved that the application of these strategies has the potential to increase organisational profitability. The researcher recommends that Choppies Retail Stores designs and implements a detailed written plan for employee engagement strategy. This is a paper of relevance to both policy makers in the Botswana Private Sector, Private Sector Trade Unions, and employees of Choppies Retail Stores.},
     year = {2021}
    }
    

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    AB  - The purpose of this paper is to evaluate employee engagement strategies applied by the Botswana Private Sector with reference to Choppies Retail Store in Botswana. The focus of the paper, Choppies Botswana, is one of the fastest growing retail companies. The Chain store’s growth notwithstanding, it is currently experiencing challenges related to lack of employee commitment due to non-engagement on the part of management. Additionally, the retail chain is beset with problems related to unsatisfactory customer service and a low level of minimum wage. According to the available body of literature, employee engagement exists when employees are committed to organizational goals and success. Employee engagement strategies usually used by management are employee rewards and communication. Employee rewards is the recognition and rewarding of outstanding performance employees. Communication is entails deliberate efforts by management in imparting or exchanging information about the organization through different means of communication. Engagement strategies are therefore, critical in employee engagement in an organisation such as Choppies Retail Stores. The chain can implement this strategy in its organisational system by rewarding outstanding employee performance. Rewards are an incentive for more employee input and effort. The findings of this paper proved that the application of these strategies has the potential to increase organisational profitability. The researcher recommends that Choppies Retail Stores designs and implements a detailed written plan for employee engagement strategy. This is a paper of relevance to both policy makers in the Botswana Private Sector, Private Sector Trade Unions, and employees of Choppies Retail Stores.
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Author Information
  • Department of Management, Faculty of Business, University of Botswana, Gaborone, Botswana

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