@article{10.11648/j.ijae.20251001.12,
  author = {Sheikh Mohammad Fakhrul Islam and Sarker Mohammad Rajiur Rahman and Siddika Bhuiyanmishu},
  title = {Unveiling the Chilled Meat and Milk Demand: Exploring Behavioral Hurdles in Embracing Cold Chain Solutions within Bangladesh's Livestock Sector},
  journal = {International Journal of Agricultural Economics},
  volume = {10},
  number = {1},
  pages = {5-17},
  doi = {10.11648/j.ijae.20251001.12},
  url = {https://doi.org/10.11648/j.ijae.20251001.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20251001.12},
  abstract = {This study examines the behavioral barriers to adopting cold chain solutions in Bangladesh's livestock value chains. It aims to identify challenges related to frozen livestock product consumption and cold chain investment, while suggesting potential solutions. Using primary data from Key Informant Interviews (KIIs) and secondary sources, the study finds that cultural, economic, and socio-political factors contribute to negative perceptions of chilled and frozen milk and meat, particularly among lower-income groups who prefer fresh products due to perceived nutritional value. Urbanization, however, is driving demand for chilled and frozen options among middle- to high-income consumers. Consumer decisions are influenced by factors such as nutritional value, taste, price, availability, hygiene, packaging, and branding. Traditional practices, which prioritize immediate sales, deter butchers from investing in cold chain solutions. However, some butchers are open to adopting modern technologies if supported by government and financing. Traditional sweet meat producers primarily use milk to make sweets, yogurt, and fermented products, highlighting the need for support to modernize their businesses with cooling facilities. Challenges in the informal livestock sector, such as poor hygiene and limited cooling facilities, restrict the market for chilled and frozen food products. In contrast, the formal sector, including supermarkets and processing plants, has showcased successful cold chain models. To address these issues, the study recommends investing in energy-efficient refrigeration, improving inventory management practices, and implementing awareness campaigns. Collaborative efforts among the government, financial institutions, and industry stakeholders—along with policy reforms, financial incentives, and capacity-building initiatives—are essential for creating an enabling environment for cold chain infrastructure. Ultimately, addressing these barriers can enhance food safety, reduce waste, and increase the sustainability of Bangladesh’s meat and milk industries.},
 year = {2025}
}

Copy | Download

TY  - JOUR
T1  - Unveiling the Chilled Meat and Milk Demand: Exploring Behavioral Hurdles in Embracing Cold Chain Solutions within Bangladesh's Livestock Sector
AU  - Sheikh Mohammad Fakhrul Islam
AU  - Sarker Mohammad Rajiur Rahman
AU  - Siddika Bhuiyanmishu
Y1  - 2025/01/24
PY  - 2025
N1  - https://doi.org/10.11648/j.ijae.20251001.12
DO  - 10.11648/j.ijae.20251001.12
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 5
EP  - 17
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20251001.12
AB  - This study examines the behavioral barriers to adopting cold chain solutions in Bangladesh's livestock value chains. It aims to identify challenges related to frozen livestock product consumption and cold chain investment, while suggesting potential solutions. Using primary data from Key Informant Interviews (KIIs) and secondary sources, the study finds that cultural, economic, and socio-political factors contribute to negative perceptions of chilled and frozen milk and meat, particularly among lower-income groups who prefer fresh products due to perceived nutritional value. Urbanization, however, is driving demand for chilled and frozen options among middle- to high-income consumers. Consumer decisions are influenced by factors such as nutritional value, taste, price, availability, hygiene, packaging, and branding. Traditional practices, which prioritize immediate sales, deter butchers from investing in cold chain solutions. However, some butchers are open to adopting modern technologies if supported by government and financing. Traditional sweet meat producers primarily use milk to make sweets, yogurt, and fermented products, highlighting the need for support to modernize their businesses with cooling facilities. Challenges in the informal livestock sector, such as poor hygiene and limited cooling facilities, restrict the market for chilled and frozen food products. In contrast, the formal sector, including supermarkets and processing plants, has showcased successful cold chain models. To address these issues, the study recommends investing in energy-efficient refrigeration, improving inventory management practices, and implementing awareness campaigns. Collaborative efforts among the government, financial institutions, and industry stakeholders—along with policy reforms, financial incentives, and capacity-building initiatives—are essential for creating an enabling environment for cold chain infrastructure. Ultimately, addressing these barriers can enhance food safety, reduce waste, and increase the sustainability of Bangladesh’s meat and milk industries.
VL  - 10
IS  - 1
ER  - 

Copy | Download