Research Article | | Peer-Reviewed

Exploring Public Knowledge, Practices, and Understanding of COVID-19 Science Communication in Bangladesh

Received: 2 June 2025     Accepted: 4 July 2025     Published: 24 July 2025
Views:       Downloads:
Abstract

This study explores public knowledge, practices, and understanding of COVID-19 science communication messages in Bangladesh, based on a survey of 1,600 respondents. The findings indicate that while knowledge and behavioral compliance with public health measures—such as mask-wearing, handwashing, social distancing, isolation, quarantine, and lockdown—were generally high, a significant portion of the population faced difficulties in fully understanding the meaning of scientific messages behind these practices. For example, although 90% of respondents wore masks and 91.56% practised proper handwashing, over 80% reported difficulties in understanding the associated health messages. This gap between practice and understanding highlights critical issues in the design and delivery of science communication during the pandemic. The study underscores the need for culturally sensitive, accessible, and locally relevant health messages that resonate with diverse segments of the population. It also calls for more strategic use of mass media, interpersonal communication, and public engagement to improve comprehension and trust. The findings advocate for science communication to be treated as a central component of public health policy and emergency response planning in Bangladesh.

Published in Communication and Linguistics Studies (Volume 11, Issue 3)
DOI 10.11648/j.cls.20251103.11
Page(s) 59-68
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2025. Published by Science Publishing Group

Keywords

COVID-19, Science Communication, Knowledge, Practice, Understanding

References
[1] Albrecht, S. S., Aronowitz, S. V., Buttenheim, A. M., Coles, S., Dowd, J. B., Hale, L., Kumar, A., Leininger, L., Ritter, A. Z., Simanek, A. M., & Whelan, C. B. (2022). Lessons learned from dear pandemic, a social media-based science communication project targeting the COVID-19 infodemic. Public Health Reports, 137(3), pp. 449-456.
[2] Battiston, P., Kashyap, R., & Rotondi, V. (2021). Reliance on scientists and experts during an epidemic: Evidence from the COVID-19 outbreak in Italy. SSM - Population Health, 13, 100721.
[3] Jennifer, Timothy L. Sellnow, Deanna D. Sellnow, Adam J. Parrish, and Rodrigo Soares. "Communicating the Science of COVID‐19 to Children: Meet the Helpers." Communicating Science in Times of Crisis: The COVID‐19 Pandemic (2021): 172-188.
[4] Chan, H. Y., Cheung, K. K. C., & Erduran, S. (2023). Science communication in the media and human mobility during the COVID-19 pandemic: A time series and content analysis. Public Health, 218, pp. 106-113.
[5] Dinleyici, E. C., Borrow, R., Safadi, M. A. P., van Damme, P., & Munoz, F. M. (2021). Vaccines and routine immunization strategies during the COVID-19 pandemic. Human Vaccines & Immunotherapeutics, 17(2), pp. 400-407.
[6] Gabarron, E., Oyeyemi, S. O., & Wynn, R. (2021). COVID-19-related misinformation on social media: A systematic review. Bulletin of the World Health Organization, 99(6), p. 455.
[7] Heiat, M., Heiat, F., Halaji, M., Ranjbar, R., Marvasti, Z. T., Yaali-Jahromi, E., Azizi, M. M., Hosseini, S. M., & Badri, T. (2021). Phobia and fear of COVID-19: Origins, complications and management, a narrative review. Annali Di Igiene Medicina Preventiva E Di Comunita, 33(4), pp. 360-370.
[8] Heras-Pedrosa, C. de L., Jambrino-Maldonado, C., Rando-Cueto, D., & Iglesias-Sánchez, P. P. (2022). COVID-19 study on scientific articles in health communication: A science mapping analysis in Web of Science. International Journal of Environmental Research and Public Health, 19(3), 1705.
[9] Pollett, S., & Rivers, C. (2020). Social media and the new world of scientific communication during the COVID-19 pandemic. Clinical Infectious Diseases, 71(16), pp. 2184-2186.
[10] Mercado, Cesar M. (1992). Conducting and Managing Communication Survey Research, The Asian Experience, Local Resource Management Service: Quezon City.
[11] Real, K., Hamilton, K., Zborowsky, T., & Gregory, D. (2021). Communication and COVID‐19: Challenges in Evidence‐based Healthcare Design. Communicating Science in Times of Crisis: The COVID‐19 Pandemic, 81-109.
[12] Sellnow, D. D., & Sellnow, T. L. (2019). The IDEA model for effective instructional risk and crisis communication by emergency managers and other key spokespersons. Journal of Emergency Management (Weston, Mass.), 17(1), 67-78.
[13] Sellnow-Richmond, D. D., George, A. M., & Sellnow, D. D. (2018). An IDEA model analysis of instructional risk communication in the time of Ebola. Journal of International Crisis and Risk Communication Research, Vol. 1, NO 1, 135-166,
[14] Soto, J. M. S., Gomez, H. E. L., Riveros, U. I. A., & Infantes, M. S. (2024). Impact of the COVID-19 pandemic on scientific communication: A review. Journal of Science Measurement and Communication, 4(2), pp. 1-16
[15] Sujan, M. S. H., Tasnim, R., Islam, M. S., Ferdous, M. Z., Haghighathoseini, A., Koly, K. N., & Pardhan, S. (2022). Financial hardship and mental health conditions in people with underlying health conditions during the COVID-19 pandemic in Bangladesh. Heliyon, 8(9).
[16] Wang, J., Peng, Y., Xu, H., Cui, Z., & Williams, R. O. (2020). The COVID-19 vaccine race: Challenges and opportunities in vaccine formulation. AAPS PharmSciTech, 21, pp. 1-12.
[17] You, J. (2020). Lessons from South Korea’s COVID-19 policy response. The American Review of Public Administration, 50(6-7), pp. 801-808.
Cite This Article
  • APA Style

    Khatun, M. D. A., Haque, M., Alam, S. (2025). Exploring Public Knowledge, Practices, and Understanding of COVID-19 Science Communication in Bangladesh. Communication and Linguistics Studies, 11(3), 59-68. https://doi.org/10.11648/j.cls.20251103.11

    Copy | Download

    ACS Style

    Khatun, M. D. A.; Haque, M.; Alam, S. Exploring Public Knowledge, Practices, and Understanding of COVID-19 Science Communication in Bangladesh. Commun. Linguist. Stud. 2025, 11(3), 59-68. doi: 10.11648/j.cls.20251103.11

    Copy | Download

    AMA Style

    Khatun MDA, Haque M, Alam S. Exploring Public Knowledge, Practices, and Understanding of COVID-19 Science Communication in Bangladesh. Commun Linguist Stud. 2025;11(3):59-68. doi: 10.11648/j.cls.20251103.11

    Copy | Download

  • @article{10.11648/j.cls.20251103.11,
      author = {Mst. Dil Afroza Khatun and Mahamudul Haque and Shahin Alam},
      title = {Exploring Public Knowledge, Practices, and Understanding of COVID-19 Science Communication in Bangladesh
    },
      journal = {Communication and Linguistics Studies},
      volume = {11},
      number = {3},
      pages = {59-68},
      doi = {10.11648/j.cls.20251103.11},
      url = {https://doi.org/10.11648/j.cls.20251103.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.cls.20251103.11},
      abstract = {This study explores public knowledge, practices, and understanding of COVID-19 science communication messages in Bangladesh, based on a survey of 1,600 respondents. The findings indicate that while knowledge and behavioral compliance with public health measures—such as mask-wearing, handwashing, social distancing, isolation, quarantine, and lockdown—were generally high, a significant portion of the population faced difficulties in fully understanding the meaning of scientific messages behind these practices. For example, although 90% of respondents wore masks and 91.56% practised proper handwashing, over 80% reported difficulties in understanding the associated health messages. This gap between practice and understanding highlights critical issues in the design and delivery of science communication during the pandemic. The study underscores the need for culturally sensitive, accessible, and locally relevant health messages that resonate with diverse segments of the population. It also calls for more strategic use of mass media, interpersonal communication, and public engagement to improve comprehension and trust. The findings advocate for science communication to be treated as a central component of public health policy and emergency response planning in Bangladesh.},
     year = {2025}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - Exploring Public Knowledge, Practices, and Understanding of COVID-19 Science Communication in Bangladesh
    
    AU  - Mst. Dil Afroza Khatun
    AU  - Mahamudul Haque
    AU  - Shahin Alam
    Y1  - 2025/07/24
    PY  - 2025
    N1  - https://doi.org/10.11648/j.cls.20251103.11
    DO  - 10.11648/j.cls.20251103.11
    T2  - Communication and Linguistics Studies
    JF  - Communication and Linguistics Studies
    JO  - Communication and Linguistics Studies
    SP  - 59
    EP  - 68
    PB  - Science Publishing Group
    SN  - 2380-2529
    UR  - https://doi.org/10.11648/j.cls.20251103.11
    AB  - This study explores public knowledge, practices, and understanding of COVID-19 science communication messages in Bangladesh, based on a survey of 1,600 respondents. The findings indicate that while knowledge and behavioral compliance with public health measures—such as mask-wearing, handwashing, social distancing, isolation, quarantine, and lockdown—were generally high, a significant portion of the population faced difficulties in fully understanding the meaning of scientific messages behind these practices. For example, although 90% of respondents wore masks and 91.56% practised proper handwashing, over 80% reported difficulties in understanding the associated health messages. This gap between practice and understanding highlights critical issues in the design and delivery of science communication during the pandemic. The study underscores the need for culturally sensitive, accessible, and locally relevant health messages that resonate with diverse segments of the population. It also calls for more strategic use of mass media, interpersonal communication, and public engagement to improve comprehension and trust. The findings advocate for science communication to be treated as a central component of public health policy and emergency response planning in Bangladesh.
    VL  - 11
    IS  - 3
    ER  - 

    Copy | Download

Author Information
  • Sections