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The Communication Dilemma of Guqin Art Within the Context of New Media

Received: 9 December 2020     Accepted: 25 December 2020     Published: 31 December 2020
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Abstract

It is difficult to avoid the impact that digital technology has had on the media. Maintaining the original form of traditional art and music within the changing media environment is vital for Chinese traditional art and music communication, especially there is a lack of Chinese traditional art and music inheritors at the same time. This paper takes the Guqin instrument as an example, adopting the space perspective of cultural geography to study its contemporary communication. The article applies media ecology theories to illustrate how modern media techniques change the Guqin stem, dispel the tradition of this art, and bring the new development opportunity to Guqin. The paper also references the point made by György Márkus about modernity and tries to explore the cultural reason for the existence of traditional art in modern times. Finally, the author points out that the key to communicating traditional art is to understand multiple dimensions of modernity and find the communication logic and cultural background behind these media phenomena. It is essential to clarify Guqin art changes during the modern period and, based on these, to adopt different communication and inheritance strategy and techniques. That’s how to inherit better and develop this old but precious art treasure.

Published in Communication and Linguistics Studies (Volume 6, Issue 4)
DOI 10.11648/j.cls.20200604.13
Page(s) 82-86
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Guqin, New Media, Communication, Media Ecology, Modernity

References
[1] Karl Marx. A Contribution to the Critique of the Political Economy, Chicago, Charles H. Kerr &Company, 2014, pp. 180.
[2] Kuang Wenbo. On the Concept of New Media, Bei Jing. Chinese Journal of Journalism &Communication, 2008, Vol. 6.
[3] Lin Chen. Investigation of Qin in 1956, Bei Jing. Musicology in China, 2008, Vol. 3.
[4] Wei ruiyan. Qin Will Apply for Enrolling the Second Batch of the Representative List of Intangible Cultural Heritage of Humanity by UNESCO, Collection of Wu Zhao’s Musicology Works, Bei Jing. Culture and Art Publishing House, 2011, pp. 309.
[5] Chinese scholar Zeng Suijin raised natural communication of music an original communicated form which reflected the essential mode—just presented essential factors in communication process and the relationship between them. In this way, only air as a kind of medium for transmitting sound wave between communicator and audience, no other technique media involved. (2003, ‘From Natural Communication of Music to Technique Communication’, Wu Han, ).
[6] Huang Jigang. ‘The evolution of space aesthetics and its theoretical orientation’, Cheng Du. Journal of Southwest University for Nationalities (Humanities and Social Science), 2015, Vol. 12. pp. 207-212.
[7] Ying Licheng. ‘Space as a Sociological Perspective: The Orientations and Limitations of Spatial Interpretation’, Bei Jing, Sociological Review of China, 2017, Vol. 6. pp. 11-22.
[8] Harold Adams Innis. The Bias of Communication, Canada, University of Toronto Press, 2009, pp. 33.
[9] Cheng Yujian (Song Dynasty): ‘Talk About Qin’, Collection of Chinese Traditional Music Materials, Bei Jing, World Publishing Corporation, 2000, pp. 397.
[10] Neil Postman. The Surrender of Culture to Technology, New York, A Division of Random House, Inc. 1993, pp. 14.
[11] György Márkus. Culture, Science, Society: The Constitution of Cultural Modernity. Koninklijke Brill NV, Leiden, The Netherlands, 2011.
[12] Zhang Zhiwei: ‘Enlightenment, Modernity and the Revival of Traditional Culture’, Bei Jing, Journal of Renmin University of China, 2015, Vol. 4. pp. 118-128.
Cite This Article
  • APA Style

    Zhang Yan. (2020). The Communication Dilemma of Guqin Art Within the Context of New Media. Communication and Linguistics Studies, 6(4), 82-86. https://doi.org/10.11648/j.cls.20200604.13

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    ACS Style

    Zhang Yan. The Communication Dilemma of Guqin Art Within the Context of New Media. Commun. Linguist. Stud. 2020, 6(4), 82-86. doi: 10.11648/j.cls.20200604.13

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    AMA Style

    Zhang Yan. The Communication Dilemma of Guqin Art Within the Context of New Media. Commun Linguist Stud. 2020;6(4):82-86. doi: 10.11648/j.cls.20200604.13

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  • @article{10.11648/j.cls.20200604.13,
      author = {Zhang Yan},
      title = {The Communication Dilemma of Guqin Art Within the Context of New Media},
      journal = {Communication and Linguistics Studies},
      volume = {6},
      number = {4},
      pages = {82-86},
      doi = {10.11648/j.cls.20200604.13},
      url = {https://doi.org/10.11648/j.cls.20200604.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.cls.20200604.13},
      abstract = {It is difficult to avoid the impact that digital technology has had on the media. Maintaining the original form of traditional art and music within the changing media environment is vital for Chinese traditional art and music communication, especially there is a lack of Chinese traditional art and music inheritors at the same time. This paper takes the Guqin instrument as an example, adopting the space perspective of cultural geography to study its contemporary communication. The article applies media ecology theories to illustrate how modern media techniques change the Guqin stem, dispel the tradition of this art, and bring the new development opportunity to Guqin. The paper also references the point made by György Márkus about modernity and tries to explore the cultural reason for the existence of traditional art in modern times. Finally, the author points out that the key to communicating traditional art is to understand multiple dimensions of modernity and find the communication logic and cultural background behind these media phenomena. It is essential to clarify Guqin art changes during the modern period and, based on these, to adopt different communication and inheritance strategy and techniques. That’s how to inherit better and develop this old but precious art treasure.},
     year = {2020}
    }
    

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Author Information
  • College of Music & Dance, Guangzhou University, Guangzhou, China

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