Human Body Digitalization and Marketing Consequences in the Coming Decades

Florin Popescu; Cezar Scarlat; Valentin Stan

doi:doi:10.11648/j.ajesa.20170503.11

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Human Body Digitalization and Marketing Consequences in the Coming Decades

Florin Popescu, Cezar Scarlat, Valentin Stan

Published in American Journal of Embedded Systems and Applications (Volume 5, Issue 3)

Received: 26 October 2017 Accepted: 30 November 2017 Published: 2 January 2018

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Abstract

Human body digitization, in other words “mating" with technology, represents a fusion of technologies that shrinks the boundaries of physical, digital and biological world. Throughout history, trade perception has changed significantly, from a mere intermediary to creative activities. Adapting marketing activities and strategy, generated by the technology development of modern society requires in-depth marketing research on client profile, customers’ suggestions as well as their purchase capacity, consumption habits and other matters, which are at the ground of demand and trade policies. The authors consider that the technology incorporated in human body will crucially affect the marketing activities and strategy, during the coming decades. By human body digitalization, for example, marketers can have real-time information about the time clients spent in front of a product, various reactions they might have, their level of satisfaction, and which alternatives they are considering. Human body digitization process will crucially affect industrial companies, which will truly become digital businesses with basic physical products complemented by digital interfaces and innovative data services. These digital businesses will directly work with customers and suppliers in digital industrial ecosystems, which represent a radical change in the fundamentals of today's marketing. It is very likely for many companies that data analysis methods can have a significant influence on decision-making processes over the next decade. The authors conclude that the human body digitalization – by collecting various marketing data on client behavior – will dramatically influence the way of future marketing research, and will inherently lead to radical shifts in the marketing area in the coming decades. More than that, the authors of this futuristic study go ahead with forecasts, saying Human Body Digitization will lead to a complete globalization of the services and products market.

Published in	American Journal of Embedded Systems and Applications (Volume 5, Issue 3)
DOI	10.11648/j.ajesa.20170503.11
Page(s)	21-28
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2018. Published by Science Publishing Group

Keywords

Human Body Digitalization, Marketing Data Collection, Client Behavior

References

[1]	Popescu, F. & Scarlat, Cz. (2017). Human Digital Immortality: Where Human Old Dreams and New Technologies Meet. IGI Global, Pennsylvania (USA).
[2]	World Economic Forum (2016).
[3]	The Royal Swedish Academy of Sciences (2000). The Nobel Prize in Chemistry, 2000: Conductive polymers.
[4]	Your skin is your new touchscreen. Retrieved on the 10^th of May 2017, from www.cicret.com.
[5]	The Washington Post (2016). This electronic tattoo turns your skin into a screen.
[6]	Pomerantz, S. (2016). Ultra-thin, Tattoo-like Wearables Enabled by New Technology Partnership.
[7]	IO 9 (2011) - Breakthrough: Electronic circuits integrated with your skin.
[8]	Daily Mail Online (2014). Is this interactive tattoo the future of 'wearable' technology?
[9]	Fitbit (2016) - The Most Worn Wearables.
[10]	Dugan, R. (2013). Wall Street Journal.
[11]	Dugan, R. (2013). Apple, Motorola Look to New Authentication Methods.

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APA Style

Florin Popescu, Cezar Scarlat, Valentin Stan. (2018). Human Body Digitalization and Marketing Consequences in the Coming Decades. American Journal of Embedded Systems and Applications, 5(3), 21-28. https://doi.org/10.11648/j.ajesa.20170503.11

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ACS Style

Florin Popescu; Cezar Scarlat; Valentin Stan. Human Body Digitalization and Marketing Consequences in the Coming Decades. Am. J. Embed. Syst. Appl. 2018, 5(3), 21-28. doi: 10.11648/j.ajesa.20170503.11

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AMA Style

Florin Popescu, Cezar Scarlat, Valentin Stan. Human Body Digitalization and Marketing Consequences in the Coming Decades. Am J Embed Syst Appl. 2018;5(3):21-28. doi: 10.11648/j.ajesa.20170503.11

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@article{10.11648/j.ajesa.20170503.11,
  author = {Florin Popescu and Cezar Scarlat and Valentin Stan},
  title = {Human Body Digitalization and Marketing Consequences in the Coming Decades},
  journal = {American Journal of Embedded Systems and Applications},
  volume = {5},
  number = {3},
  pages = {21-28},
  doi = {10.11648/j.ajesa.20170503.11},
  url = {https://doi.org/10.11648/j.ajesa.20170503.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajesa.20170503.11},
  abstract = {Human body digitization, in other words “mating" with technology, represents a fusion of technologies that shrinks the boundaries of physical, digital and biological world. Throughout history, trade perception has changed significantly, from a mere intermediary to creative activities. Adapting marketing activities and strategy, generated by the technology development of modern society requires in-depth marketing research on client profile, customers’ suggestions as well as their purchase capacity, consumption habits and other matters, which are at the ground of demand and trade policies. The authors consider that the technology incorporated in human body will crucially affect the marketing activities and strategy, during the coming decades. By human body digitalization, for example, marketers can have real-time information about the time clients spent in front of a product, various reactions they might have, their level of satisfaction, and which alternatives they are considering. Human body digitization process will crucially affect industrial companies, which will truly become digital businesses with basic physical products complemented by digital interfaces and innovative data services. These digital businesses will directly work with customers and suppliers in digital industrial ecosystems, which represent a radical change in the fundamentals of today's marketing. It is very likely for many companies that data analysis methods can have a significant influence on decision-making processes over the next decade. The authors conclude that the human body digitalization – by collecting various marketing data on client behavior – will dramatically influence the way of future marketing research, and will inherently lead to radical shifts in the marketing area in the coming decades. More than that, the authors of this futuristic study go ahead with forecasts, saying Human Body Digitization will lead to a complete globalization of the services and products market.},
 year = {2018}
}

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TY  - JOUR
T1  - Human Body Digitalization and Marketing Consequences in the Coming Decades
AU  - Florin Popescu
AU  - Cezar Scarlat
AU  - Valentin Stan
Y1  - 2018/01/02
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DO  - 10.11648/j.ajesa.20170503.11
T2  - American Journal of Embedded Systems and Applications
JF  - American Journal of Embedded Systems and Applications
JO  - American Journal of Embedded Systems and Applications
SP  - 21
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PB  - Science Publishing Group
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UR  - https://doi.org/10.11648/j.ajesa.20170503.11
AB  - Human body digitization, in other words “mating" with technology, represents a fusion of technologies that shrinks the boundaries of physical, digital and biological world. Throughout history, trade perception has changed significantly, from a mere intermediary to creative activities. Adapting marketing activities and strategy, generated by the technology development of modern society requires in-depth marketing research on client profile, customers’ suggestions as well as their purchase capacity, consumption habits and other matters, which are at the ground of demand and trade policies. The authors consider that the technology incorporated in human body will crucially affect the marketing activities and strategy, during the coming decades. By human body digitalization, for example, marketers can have real-time information about the time clients spent in front of a product, various reactions they might have, their level of satisfaction, and which alternatives they are considering. Human body digitization process will crucially affect industrial companies, which will truly become digital businesses with basic physical products complemented by digital interfaces and innovative data services. These digital businesses will directly work with customers and suppliers in digital industrial ecosystems, which represent a radical change in the fundamentals of today's marketing. It is very likely for many companies that data analysis methods can have a significant influence on decision-making processes over the next decade. The authors conclude that the human body digitalization – by collecting various marketing data on client behavior – will dramatically influence the way of future marketing research, and will inherently lead to radical shifts in the marketing area in the coming decades. More than that, the authors of this futuristic study go ahead with forecasts, saying Human Body Digitization will lead to a complete globalization of the services and products market.
VL  - 5
IS  - 3
ER  -

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Author Information

Florin Popescu

Faculty of Entrepreneurship, Business Engineering and Management, University “Politehnica”, Bucharest, Romania
Cezar Scarlat

Faculty of Entrepreneurship, Business Engineering and Management, University “Politehnica”, Bucharest, Romania
Valentin Stan

Electronics and Remote Controls Applied in Transports Systems, University “Politehnica”, Bucharest, Romania

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APA Style

Florin Popescu, Cezar Scarlat, Valentin Stan. (2018). Human Body Digitalization and Marketing Consequences in the Coming Decades. American Journal of Embedded Systems and Applications, 5(3), 21-28. https://doi.org/10.11648/j.ajesa.20170503.11

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ACS Style

Florin Popescu; Cezar Scarlat; Valentin Stan. Human Body Digitalization and Marketing Consequences in the Coming Decades. Am. J. Embed. Syst. Appl. 2018, 5(3), 21-28. doi: 10.11648/j.ajesa.20170503.11

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AMA Style

Florin Popescu, Cezar Scarlat, Valentin Stan. Human Body Digitalization and Marketing Consequences in the Coming Decades. Am J Embed Syst Appl. 2018;5(3):21-28. doi: 10.11648/j.ajesa.20170503.11

Copy | Download

@article{10.11648/j.ajesa.20170503.11,
  author = {Florin Popescu and Cezar Scarlat and Valentin Stan},
  title = {Human Body Digitalization and Marketing Consequences in the Coming Decades},
  journal = {American Journal of Embedded Systems and Applications},
  volume = {5},
  number = {3},
  pages = {21-28},
  doi = {10.11648/j.ajesa.20170503.11},
  url = {https://doi.org/10.11648/j.ajesa.20170503.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajesa.20170503.11},
  abstract = {Human body digitization, in other words “mating" with technology, represents a fusion of technologies that shrinks the boundaries of physical, digital and biological world. Throughout history, trade perception has changed significantly, from a mere intermediary to creative activities. Adapting marketing activities and strategy, generated by the technology development of modern society requires in-depth marketing research on client profile, customers’ suggestions as well as their purchase capacity, consumption habits and other matters, which are at the ground of demand and trade policies. The authors consider that the technology incorporated in human body will crucially affect the marketing activities and strategy, during the coming decades. By human body digitalization, for example, marketers can have real-time information about the time clients spent in front of a product, various reactions they might have, their level of satisfaction, and which alternatives they are considering. Human body digitization process will crucially affect industrial companies, which will truly become digital businesses with basic physical products complemented by digital interfaces and innovative data services. These digital businesses will directly work with customers and suppliers in digital industrial ecosystems, which represent a radical change in the fundamentals of today's marketing. It is very likely for many companies that data analysis methods can have a significant influence on decision-making processes over the next decade. The authors conclude that the human body digitalization – by collecting various marketing data on client behavior – will dramatically influence the way of future marketing research, and will inherently lead to radical shifts in the marketing area in the coming decades. More than that, the authors of this futuristic study go ahead with forecasts, saying Human Body Digitization will lead to a complete globalization of the services and products market.},
 year = {2018}
}

Copy | Download

TY  - JOUR
T1  - Human Body Digitalization and Marketing Consequences in the Coming Decades
AU  - Florin Popescu
AU  - Cezar Scarlat
AU  - Valentin Stan
Y1  - 2018/01/02
PY  - 2018
N1  - https://doi.org/10.11648/j.ajesa.20170503.11
DO  - 10.11648/j.ajesa.20170503.11
T2  - American Journal of Embedded Systems and Applications
JF  - American Journal of Embedded Systems and Applications
JO  - American Journal of Embedded Systems and Applications
SP  - 21
EP  - 28
PB  - Science Publishing Group
SN  - 2376-6085
UR  - https://doi.org/10.11648/j.ajesa.20170503.11
AB  - Human body digitization, in other words “mating" with technology, represents a fusion of technologies that shrinks the boundaries of physical, digital and biological world. Throughout history, trade perception has changed significantly, from a mere intermediary to creative activities. Adapting marketing activities and strategy, generated by the technology development of modern society requires in-depth marketing research on client profile, customers’ suggestions as well as their purchase capacity, consumption habits and other matters, which are at the ground of demand and trade policies. The authors consider that the technology incorporated in human body will crucially affect the marketing activities and strategy, during the coming decades. By human body digitalization, for example, marketers can have real-time information about the time clients spent in front of a product, various reactions they might have, their level of satisfaction, and which alternatives they are considering. Human body digitization process will crucially affect industrial companies, which will truly become digital businesses with basic physical products complemented by digital interfaces and innovative data services. These digital businesses will directly work with customers and suppliers in digital industrial ecosystems, which represent a radical change in the fundamentals of today's marketing. It is very likely for many companies that data analysis methods can have a significant influence on decision-making processes over the next decade. The authors conclude that the human body digitalization – by collecting various marketing data on client behavior – will dramatically influence the way of future marketing research, and will inherently lead to radical shifts in the marketing area in the coming decades. More than that, the authors of this futuristic study go ahead with forecasts, saying Human Body Digitization will lead to a complete globalization of the services and products market.
VL  - 5
IS  - 3
ER  -

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