Breastfeeding Self-Efficacy (BSE) serves as a critical predictor of breastfeeding outcomes, defined as a mother's confidence in her physiological and psychological ability to breastfeed her infant. High maternal self-efficacy is strongly associated with longer duration and exclusivity of breastfeeding, whereas low confidence often acts as a significant barrier leading to early cessation. This study aimed to assess the profile of BSE among breastfeeding mothers in Rejang Lebong District during 2025. Utilizing a quantitative descriptive design, the study involved thirty postpartum mothers (0 to 42 days postpartum) selected through random sampling techniques. Data collection was conducted from June to August 2025 using the validated Breastfeeding Self-Efficacy Scale Short Form (BSES-SF). The demographic results showed that the majority of participants were aged 20 to 35 years (66.7%), 80% were homemakers, and 86.7% possessed a high level of education. Additionally, 53.3% had two children, and 63.3% had incomes at or above the minimum wage. Notably, the study found that 90% of respondents demonstrated a high level of breastfeeding self-efficacy. Despite these positive baseline levels, continuous reinforcement is vital. Therefore, integrated support from family and healthcare providers, particularly midwives, is essential to maintain maternal confidence. Strengthening this support system is key to promoting effective breastfeeding practices and achieving successful exclusive breastfeeding rates in the community.

Exclusive Breastfeeding, Breastfeeding, Self-efficacy, Postpartum