Situation Description Is an Important Part of Competitive Intelligence
American Journal of Information Science and Technology
Volume 4, Issue 2, June 2020, Pages: 25-29
Received: Dec. 31, 2019; Accepted: Apr. 7, 2020; Published: Apr. 29, 2020
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Lu Yun, Shanghai Co-win Market Research Co., Ltd., Shanghai, People's Republic of China
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A large number of existing publications on Competitive Intelligence focus on methodology level, and readers can learn very systematic and perfect theoretical models from them. However, for the fast developing emerging markets, the growing desire for competitive intelligence drives a large number of novices to enter this field and they need to start from the foundation level. Firstly they need to learn how to write a qualified intelligence by understanding some basic principles, which cannot be found from many industry publications. Based on this status, the author summarizes the basic elements of competitive intelligence by comparing different types of intelligence documents with examples, puts forward the six elements rule of competitive intelligence, i.e. FLOATS principle, and points out that the situational element is very important. Through literature review and practical examples, the author expounds the meaning of situation, points out that situation is the description of the whole competitive environment and the inherent characteristics of competitive intelligence. The author also compares declarative knowledge and process knowledge with situational knowledge, and discloses their differences. It shows that the situational knowledge reflects practical experience, which is very welcomed by all the practitioners. Therefore, situational description is one of the core elements of competitive intelligence, and it is worth the attention of novices.
Situation, Competitive Intelligence, Elements of CI, Practice, Knowledge, Report Writing
To cite this article
Lu Yun, Situation Description Is an Important Part of Competitive Intelligence, American Journal of Information Science and Technology. Vol. 4, No. 2, 2020, pp. 25-29. doi: 10.11648/j.ajist.20200402.11
Copyright © 2020 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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