Marketing and Promotion of E-journal in Academic Libraries in Tanzania

Joseph Cassian Pessa

doi:doi:10.11648/j.ajist.20190301.12

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Marketing and Promotion of E-journal in Academic Libraries in Tanzania

Joseph Cassian Pessa

Published in American Journal of Information Science and Technology (Volume 3, Issue 1)

Received: 15 January 2019 Accepted: 21 February 2019 Published: 15 March 2019

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Abstract

This paper examines promotion and marketing strategies used by academic libraries in Tanzania to make users aware of the availability of e-resources. To collect data, this study used survey. Data were analyzed using an Independent T-Test and One-Way MANOVA using SPSS Version 16. Documentary review of secondary data related to the study was done. Major findings of the study revealed that e-journals are being used in Universities and Colleges in Tanzania despite the various challenges. Various marketing strategies such as use of OPAC, the Web 2.0 and others were used for informing users about a range of available e-resources in academic libraries and thus promoting their access and use. Finally, the recommendations for enhancing the marketing of e-resources are given.

Published in	American Journal of Information Science and Technology (Volume 3, Issue 1)
DOI	10.11648/j.ajist.20190301.12
Page(s)	10-16
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Electronic Resources, E-journal, Marketing, Library and Tanzania

References

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Joseph Cassian Pessa. (2019). Marketing and Promotion of E-journal in Academic Libraries in Tanzania. American Journal of Information Science and Technology, 3(1), 10-16. https://doi.org/10.11648/j.ajist.20190301.12

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ACS Style

Joseph Cassian Pessa. Marketing and Promotion of E-journal in Academic Libraries in Tanzania. Am. J. Inf. Sci. Technol. 2019, 3(1), 10-16. doi: 10.11648/j.ajist.20190301.12

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AMA Style

Joseph Cassian Pessa. Marketing and Promotion of E-journal in Academic Libraries in Tanzania. Am J Inf Sci Technol. 2019;3(1):10-16. doi: 10.11648/j.ajist.20190301.12

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@article{10.11648/j.ajist.20190301.12,
  author = {Joseph Cassian Pessa},
  title = {Marketing and Promotion of E-journal in Academic Libraries in Tanzania},
  journal = {American Journal of Information Science and Technology},
  volume = {3},
  number = {1},
  pages = {10-16},
  doi = {10.11648/j.ajist.20190301.12},
  url = {https://doi.org/10.11648/j.ajist.20190301.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajist.20190301.12},
  abstract = {This paper examines promotion and marketing strategies used by academic libraries in Tanzania to make users aware of the availability of e-resources. To collect data, this study used survey. Data were analyzed using an Independent T-Test and One-Way MANOVA using SPSS Version 16. Documentary review of secondary data related to the study was done. Major findings of the study revealed that e-journals are being used in Universities and Colleges in Tanzania despite the various challenges. Various marketing strategies such as use of OPAC, the Web 2.0 and others were used for informing users about a range of available e-resources in academic libraries and thus promoting their access and use. Finally, the recommendations for enhancing the marketing of e-resources are given.},
 year = {2019}
}

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TY  - JOUR
T1  - Marketing and Promotion of E-journal in Academic Libraries in Tanzania
AU  - Joseph Cassian Pessa
Y1  - 2019/03/15
PY  - 2019
N1  - https://doi.org/10.11648/j.ajist.20190301.12
DO  - 10.11648/j.ajist.20190301.12
T2  - American Journal of Information Science and Technology
JF  - American Journal of Information Science and Technology
JO  - American Journal of Information Science and Technology
SP  - 10
EP  - 16
PB  - Science Publishing Group
SN  - 2640-0588
UR  - https://doi.org/10.11648/j.ajist.20190301.12
AB  - This paper examines promotion and marketing strategies used by academic libraries in Tanzania to make users aware of the availability of e-resources. To collect data, this study used survey. Data were analyzed using an Independent T-Test and One-Way MANOVA using SPSS Version 16. Documentary review of secondary data related to the study was done. Major findings of the study revealed that e-journals are being used in Universities and Colleges in Tanzania despite the various challenges. Various marketing strategies such as use of OPAC, the Web 2.0 and others were used for informing users about a range of available e-resources in academic libraries and thus promoting their access and use. Finally, the recommendations for enhancing the marketing of e-resources are given.
VL  - 3
IS  - 1
ER  -

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Author Information

Joseph Cassian Pessa

Institute of Social Work Library, Institute of Social Work, Dares Salaam, Tanzania

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Joseph Cassian Pessa. (2019). Marketing and Promotion of E-journal in Academic Libraries in Tanzania. American Journal of Information Science and Technology, 3(1), 10-16. https://doi.org/10.11648/j.ajist.20190301.12

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ACS Style

Joseph Cassian Pessa. Marketing and Promotion of E-journal in Academic Libraries in Tanzania. Am. J. Inf. Sci. Technol. 2019, 3(1), 10-16. doi: 10.11648/j.ajist.20190301.12

Copy | Download

AMA Style

Joseph Cassian Pessa. Marketing and Promotion of E-journal in Academic Libraries in Tanzania. Am J Inf Sci Technol. 2019;3(1):10-16. doi: 10.11648/j.ajist.20190301.12

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@article{10.11648/j.ajist.20190301.12,
  author = {Joseph Cassian Pessa},
  title = {Marketing and Promotion of E-journal in Academic Libraries in Tanzania},
  journal = {American Journal of Information Science and Technology},
  volume = {3},
  number = {1},
  pages = {10-16},
  doi = {10.11648/j.ajist.20190301.12},
  url = {https://doi.org/10.11648/j.ajist.20190301.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajist.20190301.12},
  abstract = {This paper examines promotion and marketing strategies used by academic libraries in Tanzania to make users aware of the availability of e-resources. To collect data, this study used survey. Data were analyzed using an Independent T-Test and One-Way MANOVA using SPSS Version 16. Documentary review of secondary data related to the study was done. Major findings of the study revealed that e-journals are being used in Universities and Colleges in Tanzania despite the various challenges. Various marketing strategies such as use of OPAC, the Web 2.0 and others were used for informing users about a range of available e-resources in academic libraries and thus promoting their access and use. Finally, the recommendations for enhancing the marketing of e-resources are given.},
 year = {2019}
}

Copy | Download

TY  - JOUR
T1  - Marketing and Promotion of E-journal in Academic Libraries in Tanzania
AU  - Joseph Cassian Pessa
Y1  - 2019/03/15
PY  - 2019
N1  - https://doi.org/10.11648/j.ajist.20190301.12
DO  - 10.11648/j.ajist.20190301.12
T2  - American Journal of Information Science and Technology
JF  - American Journal of Information Science and Technology
JO  - American Journal of Information Science and Technology
SP  - 10
EP  - 16
PB  - Science Publishing Group
SN  - 2640-0588
UR  - https://doi.org/10.11648/j.ajist.20190301.12
AB  - This paper examines promotion and marketing strategies used by academic libraries in Tanzania to make users aware of the availability of e-resources. To collect data, this study used survey. Data were analyzed using an Independent T-Test and One-Way MANOVA using SPSS Version 16. Documentary review of secondary data related to the study was done. Major findings of the study revealed that e-journals are being used in Universities and Colleges in Tanzania despite the various challenges. Various marketing strategies such as use of OPAC, the Web 2.0 and others were used for informing users about a range of available e-resources in academic libraries and thus promoting their access and use. Finally, the recommendations for enhancing the marketing of e-resources are given.
VL  - 3
IS  - 1
ER  -

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