International Journal of Language and Linguistics
Volume 6, Issue 6, November 2018, Pages: 202-209
Received: Sep. 25, 2018;
Accepted: Nov. 5, 2018;
Published: Dec. 3, 2018
Views 872 Downloads 122
Yin Zhiping, Shanghai Yin & Yin Commercial Consulting Co. Ltd, Shanghai, China
Nowadays, the localization orientation which is based on national culture appears in the study of business culture. However, there is a lack of investigations and researches on what kind of resources can be used to help the contemporary Chinese enterprises to effectively inherit traditional Chinese culture. From the perspective of discourse analysis, this study investigates the idioms used by private companies in their company culture statements, analyzes the characteristics of business culture reflected by the company culture statements in the form of idioms, and studies how the Chinese enterprises use idioms to construct the company culture. The study investigates the use of Chinese idioms in the company culture statements of 257 private companies in China, and analyzes the practices of related business in constructing business culture by using idioms. It is found that the construction of business culture by using idioms can improve the situational relevance between business culture and Chinese social culture. They can better apply the spirits such as zìqiángbùxī (striving constantly to become stronger), hézhōnggòngjì (working harmoniously), bàochéngshǒuzhēn (keeping honest and true), hòudézàiwù (keeping self-disciplined and great virtue) and other Chinese cultural morals to the construction of business culture in the contemporary China. The results interpret that private companies in the company culture statements can well exert an influence on idioms for load-bearing role of traditional culture and the study plays a significant role in Chinese companies in their construction of native business culture.
A Survey of the Use and Function of Idioms in Company Culture Statements, International Journal of Language and Linguistics.
Vol. 6, No. 6,
2018, pp. 202-209.
Alvesson, M. (2004) Organizational Culture and Discourse, in Grant, D. Hardy, C. Oswick C. and Putnam L(eds) . The Sage handbook of organizational discourse. London: Sage publication.
Boje, D., Oswick, C. & Ford, J. (2004) “Introduction to Special Topic Forum: Language and Organization: The Doing of Discourse”. Academy of Management Review, 29: 571~577.
Fei X. (2012) Agrestic China, Beijing：Beijing University Press.
Grant, D. & C. Hardy. (2004)“Introduction: Struggles with Organizational Discourse”. Organization Studies, 25: 5~13.
Hofstede, G. J. (2005) Cultures and Organizations: Software of the Mind. New York: McGraw- Hill.
Kramsch, C. (2000) Language and Culture. London: Oxford University Press.
Li D. (1994) Idiom and Chinese Culture, Nankai Journal( Philosophy, Literature and Social Science Edition), 6, pp 68-71,59.
Li H., Guo Bi., Li B. (2005) The Construction of Chinese Business Culture: Inherit and Innovation, Beijing：The Business Management Press.
Li X. (1995) On the Value System of Chinese Idiom, Journal of Guizhou Normal University (Social Science), 3, pp 54-58.
Liu M. (2000) Chinese Culture and Innovation of Chinese Enterprise Management, Journal of Zhongnan University of Finance and Economics, 3, pp 47-49.
Liu L., Zhang D. (2007) Organizational Culture Measurement: Model Construct and An Empirical Research in Chinese Background, Nankai Business Review, 2, pp 19-24.
Mo P. (2011) On the Language Cultural Characteristics of Idioms and Phrases, Journal of School of Chinese Language and Culture of Nanjing Normal University 4, pp158-162.
Qu Q. (2007) A Comparison Between the Cultural Statements of Chinese and United States Companies, China Industrial Economy, 5, pp 80-87.
Sun H., Dai S., Tong L. (2004) The Dimension of Organizational Culture of Private Enterprises, Journal of Zhongshan University (Social Sciences), 3, pp 100-105.
Sun Y. (2004) On the Relationship between Industry Culture and the Minority Cultures, Journal of Minzu University of China(Philosophy and Social Sciences Edition), 6, pp 69-72.
Wang C., Shi Y. (2008) Chinese Business Culture: Constructs, Dimensions, Characteristic and Function, Theory Monthly, 5, pp 165-169.
Wei J., Zhang D. (2004) The Measurement of Organizational Value Impacted by Chinese Traditional Culture, Chinese Journal of Management Scienc, 10, pp 420-425.
Xu S. (2012) Indigenous Characteristics of Chinese Corporate Culture Conceptual Paradigm, Management Review, 6: 124-132.
Yang Y. (2005) Research on Business Culture of Chinese Private Company in the Transpositional Periods, Doctoral paper, Fudan University.
Zhang M., Zhang D. (2004) An Review on Measurement of Organizational Culture, Foreign Economies & Management, 8, pp 2-7.
Zheng Y. (2013) Application of Confucianism in the Enterprises Management, Management World, 3, pp 184-185.
Zhan D., Zhang B.(1996) An Empirical Research—A Survey and Analysis of 4 kinds of Enterprises , Management World, 5, pp 204-210.