Measuring the Tourist Satisfaction Towards the Man-made Theme Park in Bangladesh: A Comprehensive Study on Some Selective Sites
International Journal of Hospitality & Tourism Management
Volume 4, Issue 1, June 2020, Pages: 8-14
Received: Feb. 8, 2019;
Accepted: Mar. 5, 2020;
Published: Apr. 28, 2020
Views 149 Downloads 53
S. M. Shahedul Alam, Department of Tourism and Hospitality Management, Pabna University of Science and Technology, Pabna, Bangladesh
Md. Ferdush Rahman, Department of Marketing, Begum Rokeya University, Rangpur, Bangladesh
Shaikh Majedul Huq, Department of Marketing, Begum Rokeya University, Rangpur, Bangladesh
Md. Kamruzzaman, Department of Tourism and Hospitality Management, Pabna University of Science and Technology, Pabna, Bangladesh
Now a day’s tourism becomes an emerging sector in all over the world. The main objective of the study is to identify the factors that affect individual choosing to a theme park and to measure the tourist satisfaction towards the theme park. Descriptive nature of the study is conducted based on primary and secondary data. The primary data of the study is collected through a focus group study and questionnaire survey. The respondents of the study are selected by random sampling method, considerably who have visited the theme park tourist destination in Bangladesh, from January to March 2017. Secondary data analysis and focus group discussion of this study finds out 36 quality characteristics that can affect tourist satisfaction towards the tourist destination. Factor analysis the study classified all the thirty-six quality characteristics under six major variables. These are entitled through attraction and amusement facility, hotel and restaurant services, cost of the visit, safety and security, hygienic environment, administration and support service. The study developed a conceptual framework based on the factor analysis. There are six hypotheses are drowned to test the conceptual framework. The results of the regression analysis of the study test all the six hypotheses and got the positive result that the model is fitted. It also found that tourists are satisfied with attraction and amusement facility, hotel and restaurant services and administration and support service but they are not satisfied with the cost of the visit, safety and security, hygienic environment factors. The study recommended that the theme park destination authority should take action to improve safety, security and hygienic environment-related issues. The authority should consider their pricing issues or show the logical reason for high price charging. Finally, it can be stated that the tourism sector will become sustainable if the destination authority considers the 36 quality characteristics and other recommendations of the study when they plan for theme park development.
S. M. Shahedul Alam,
Md. Ferdush Rahman,
Shaikh Majedul Huq,
Measuring the Tourist Satisfaction Towards the Man-made Theme Park in Bangladesh: A Comprehensive Study on Some Selective Sites, International Journal of Hospitality & Tourism Management.
Vol. 4, No. 1,
2020, pp. 8-14.
Afroz, Nushrat Nahida & Hasanuzzaman, Md.(2012), ‘Problems and Prospects of Tourism in Bangladesh Bandarban District Case’ Global Journals Inc. (USA) Volume 12 Issue 23 Version 1.0 p. 11-13.
Tourism board. Available: http://www.tourismboard.gov.bd/2012-03-10-05-09-35/mainamati/14 tourism-board/17-touristdestination.html Accessed July 15 2017.
Malaysia Tourism Promotion Board, (2004), Profile of Tourists by Selected Market 2004, Planning and Research Division, Tourism Malaysia, Kuala Lumpur.
Rahman, Md. Lutfur, Hossain, S. M. Nawshad&Miti, SaniaSifat (2010),‘An Overview of Present Status and Future Prospects of the Tourism Sector in Bangladesh’, Journal of Bangladesh Institute of Planners, Bangladesh Institute of Planners Vol. 3, r, pp. 65-75, December.
Kotler, P. (2000). Administração de marketing.
Schiffman, L., & Kanuk, L. L. (2008). Consumer behaviour 7th edition (Perilaku Konsumen). Jakarta: PT. Indeks.
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of tourism research, 27 (3), 785-804.
Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of marketing, 56 (1), 6-21.
Yu, X. (2012). Co-producing the nature-based adventure tourism experience: tourist, environment and management contributions (Doctoral dissertation, University of Illinois at Urbana-Champaign).
Spreng, R. A., & Mackoy, R. D. (1996). An empirical examination of a model of perceived service quality and satisfaction. Journal of retailing, 72 (2), 201-214.
Mai, L. W., & Ness, M. R. (2006). A structural equation model of customer satisfaction and future purchase of mail-order speciality food. International Journal of Business Science and Applied Management, 1 (1), 1-13.
PART, A. Factors influencing customer satisfaction in Malaysia hotel.
Oliver, R. L. (1981). Measurement and evaluation of satisfaction processes in retail settings. Journal of retailing.
Kozak, M., & Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of travel research, 38 (3), 260-269.
Tse, D. K., & Wilton, P. C. (1988). Models of consumer satisfaction formation: An extension. Journal of marketing research, 25 (2), 204-212.
Barsky, J. D., & Labagh, R. (1992). A strategy for customer satisfaction. Cornell Hotel and Restaurant Administration Quarterly, 33 (5), 32-40.
Nabi, Nazia & Zaman, Shituma, (2014), ‘The Sources and Availability of Information for Tourists: A Study on Tourism Sector of Bangladesh’ World Journal of Social Sciences. Vol. 4. No. 1. Issue. Pp. 154 – 166 March.
Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: inter-relationship. Tourism management, 22 (6), 607-616.
Siddiqi, R. (2006), ‘Tourism in Bangladesh suffers: Policy makers lack understanding, government lacks strong intention’, The Independent March 16th, Dhaka, Bangladesh.
Um, T. M. (2006). U.S. Patent Application No. 29/219, 366.
Okello, M. M., & Yerian, S. (2009). Tourist satisfaction in relation to attractions and implications for conservation in the protected areas of the Northern Circuit, Tanzania. Journal of Sustainable Tourism, 17 (5), 605-625.
Ahmed, SS. (1986), ‘Tourism in Bangladesh’, Bangladesh Quarterly, Vol. 6, No. p_6.
Lu, Q., Gao, W., & Huang, R. (2011). Atomistic simulation and continuum modeling of graphene nanoribbons under uniaxial tension. Modelling and Simulation in Materials Science and Engineering, 19 (5), 054006.
Hossain, M. A. and Nazmin, S., (2006), Development of Tourism Industry in Bangladesh- an empirical study on its problems and prospects, Centre for Tourismand Hotel management Research, University ofDhaka, Dhaka.
Rajesh, R. (2013). Impact of tourist perceptions, destination image and tourist satisfaction on destination loyalty: a conceptual model. PASOS. Revista de Turismo y Patrimonio Cultural, 11 (3), 67-78.
Suanmali, S. (2014). Factors affecting tourist satisfaction: An empirical study in the northern part of Thailand. In SHS web of Conferences (Vol. 12, p. 01027). EDP Sciences.
Romli, A., Prickett, P., Setchi, R., & Soe, S. (2015). Integrated eco-design decision-making for sustainable product development. International Journal of Production Research, 53 (2), 549-571.
Middleton, V., & Clarke, J. (2001). Marketing in travel and tourism. Jordan Hill.
Kotler, P. & Armstrong, G. (2010). Principle of Marketing. USA: Pearson.