Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative
Humanities and Social Sciences
Volume 7, Issue 2, March 2019, Pages: 67-70
Received: Mar. 19, 2019; Published: Jun. 15, 2019
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Author
Zeng Zhi, Nanjing University of Chinese Medicine, College of Health Economics and Management, Nanjing, China
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Abstract
The promotion and dissemination of traditional Chinese medicine culture is an important component of the national science and technology link along the Belt and Road as well as the basis for building a community of healthy destinies. In recent years, there has been a worldwide boom in acupuncture academic research, acupuncture cross-cultural marketing has developed rapidly. Understanding and grasping the development status of acupuncture and moxibustion in foreign countries and its future development trends are of great significance to how acupuncture and moxibustion go further into the world and also greatly promote and represent the status and impact of cross-cultural communication of "Chinese elements".
Keywords
Chinese Elements, The Belt and Road, Acupuncture, Cross-Culture
To cite this article
Zeng Zhi, Research on Cross-Cultural Marketing of Acupuncture and Moxibustion Based on the Belt and Road Initiative, Humanities and Social Sciences. Vol. 7, No. 2, 2019, pp. 67-70. doi: 10.11648/j.hss.20190702.13
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