The present article is the result of research which was conducted in 2012 to assess the media consumption of couples in Grogan, Iran and cases that satellite and television are role-model for families and the impact which media consumption has on couples’ tendency to infidelity. The statistical sample of this study consisted of 400 men and women who mostly were in the first 5 years of their shared life. The research was a survey one and multi-stage sampling was used. Results showed that 84 percent of couples watch television between 1 and 6 hours and 16 percent of couples watch it between 7 to 9 hours a day. 86.2 percent of the respondents have stated that from very low to quite a lot they like the ideas that satellite and television broadcast and benchmark them. According to their own statement their life style and their behavior mostly were influenced. Overall, 63.8 percent of respondents had a positive view towards the satellite which represents the success of satellite in gaining the trust of the majority of the audiences. The findings on measuring the tendency to infidelity suggest that more than 20 percent of couples agreed infidelity items and more than 40 percent were indifferent, only 36.2 percent of respondents disagreed. Finally, the assessment of relationship between media consumption and tendency to infidelity revealed that there is a direct relationship between these two variables, means the couples who were exposed to media consumption had more tendency toward infidelity.
| Published in |
Social Sciences (Volume 4, Issue 2-1)
This article belongs to the Special Issue Performance Evaluation of Interactive Effects of Music, Poetry and Dance with Social Conditions |
| DOI | 10.11648/j.ss.s.2015040201.12 |
| Page(s) | 6-9 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Family, Couples, Infidelity, Satellite, Media Consumption
| [1] | Goudarzi, S. The Use of Statistics in the Social sciences, 1st ed., sociologist press, Tehran, 2009; pp. 124-129. |
| [2] | Giddens, A. Sociology, 1st ed., Polity Press, 1998; pp. 67-69. |
| [3] | Ritzer, G. Contemporary sociology theory and its classical roots: the basics. 6th ed., McGraw-Hill. 2002; pp. 35-36. |
| [4] | Soltani, F., MA thesis, Islamic Azad University of Babol (Babol, Iran, 2012). |
APA Style
Fereshte Soltani. (2014). Performance Evaluation of Public Media in Dealing with Social Disorders. Social Sciences, 4(2-1), 6-9. https://doi.org/10.11648/j.ss.s.2015040201.12
ACS Style
Fereshte Soltani. Performance Evaluation of Public Media in Dealing with Social Disorders. Soc. Sci. 2014, 4(2-1), 6-9. doi: 10.11648/j.ss.s.2015040201.12
AMA Style
Fereshte Soltani. Performance Evaluation of Public Media in Dealing with Social Disorders. Soc Sci. 2014;4(2-1):6-9. doi: 10.11648/j.ss.s.2015040201.12
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Download@article{10.11648/j.ss.s.2015040201.12,
author = {Fereshte Soltani},
title = {Performance Evaluation of Public Media in Dealing with Social Disorders},
journal = {Social Sciences},
volume = {4},
number = {2-1},
pages = {6-9},
doi = {10.11648/j.ss.s.2015040201.12},
url = {https://doi.org/10.11648/j.ss.s.2015040201.12},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ss.s.2015040201.12},
abstract = {The present article is the result of research which was conducted in 2012 to assess the media consumption of couples in Grogan, Iran and cases that satellite and television are role-model for families and the impact which media consumption has on couples’ tendency to infidelity. The statistical sample of this study consisted of 400 men and women who mostly were in the first 5 years of their shared life. The research was a survey one and multi-stage sampling was used. Results showed that 84 percent of couples watch television between 1 and 6 hours and 16 percent of couples watch it between 7 to 9 hours a day. 86.2 percent of the respondents have stated that from very low to quite a lot they like the ideas that satellite and television broadcast and benchmark them. According to their own statement their life style and their behavior mostly were influenced. Overall, 63.8 percent of respondents had a positive view towards the satellite which represents the success of satellite in gaining the trust of the majority of the audiences. The findings on measuring the tendency to infidelity suggest that more than 20 percent of couples agreed infidelity items and more than 40 percent were indifferent, only 36.2 percent of respondents disagreed. Finally, the assessment of relationship between media consumption and tendency to infidelity revealed that there is a direct relationship between these two variables, means the couples who were exposed to media consumption had more tendency toward infidelity.},
year = {2014}
}
TY - JOUR T1 - Performance Evaluation of Public Media in Dealing with Social Disorders AU - Fereshte Soltani Y1 - 2014/11/05 PY - 2014 N1 - https://doi.org/10.11648/j.ss.s.2015040201.12 DO - 10.11648/j.ss.s.2015040201.12 T2 - Social Sciences JF - Social Sciences JO - Social Sciences SP - 6 EP - 9 PB - Science Publishing Group SN - 2326-988X UR - https://doi.org/10.11648/j.ss.s.2015040201.12 AB - The present article is the result of research which was conducted in 2012 to assess the media consumption of couples in Grogan, Iran and cases that satellite and television are role-model for families and the impact which media consumption has on couples’ tendency to infidelity. The statistical sample of this study consisted of 400 men and women who mostly were in the first 5 years of their shared life. The research was a survey one and multi-stage sampling was used. Results showed that 84 percent of couples watch television between 1 and 6 hours and 16 percent of couples watch it between 7 to 9 hours a day. 86.2 percent of the respondents have stated that from very low to quite a lot they like the ideas that satellite and television broadcast and benchmark them. According to their own statement their life style and their behavior mostly were influenced. Overall, 63.8 percent of respondents had a positive view towards the satellite which represents the success of satellite in gaining the trust of the majority of the audiences. The findings on measuring the tendency to infidelity suggest that more than 20 percent of couples agreed infidelity items and more than 40 percent were indifferent, only 36.2 percent of respondents disagreed. Finally, the assessment of relationship between media consumption and tendency to infidelity revealed that there is a direct relationship between these two variables, means the couples who were exposed to media consumption had more tendency toward infidelity. VL - 4 IS - 2-1 ER -
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