The objectives of this study are 1. to study the cultural heritage tourism at Sangkhlaburi District, Kanchanaburi Province; 2. to study ethnic groups of people and conserve their cultural sustainability 3. to study the demand of tourists, who visit the area to increase number of quality tourists. Both quantitative and qualitative methods, which were questionnaires and interviews respectively, were applied in the process of conducting this research. According to the findings, cultural heritage tourist attractions that should be promoted are historical and temple tourism (x̄ = 4.10), while the rest were already in high level. The activities that served the need of tourists were visitation to ancient monuments, temple tourism and offering to Buddhist monks on the longest wooden bridge. The accessibility to tourist attractions (x̄ = 3.97), accommodation service (x̄ = 3.96) and the amenities (x̄ = 3.28) still require some improvements. The image of the tourism sites must also be improved (x̄ = 4.00), while the rest is in medium level. Lastly, the result acquired from the SWOT analysis and TOWS Matrix strategy indicated that there were 3 types of tourism that should be promoted: historical, cultural, and religious tourism. And to increase the number of tourists, all stake holders needed to cooperate to solve the problems of these 4 aspects: the image, the advertisement through digital media, facilities and cleanliness and sanitation management.
| DOI | 10.11648/j.ss.20200903.13 |
| Published in | Social Sciences (Volume 9, Issue 3, June 2020) |
| Page(s) | 77-81 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Cultural Tourism, Heritage Sites Tourism, Ethnic Group of People Conservation
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APA Style
Noppadol Dharawanij. (2020). The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand. Social Sciences, 9(3), 77-81. https://doi.org/10.11648/j.ss.20200903.13
ACS Style
Noppadol Dharawanij. The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand. Soc. Sci. 2020, 9(3), 77-81. doi: 10.11648/j.ss.20200903.13
AMA Style
Noppadol Dharawanij. The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand. Soc Sci. 2020;9(3):77-81. doi: 10.11648/j.ss.20200903.13
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Download@article{10.11648/j.ss.20200903.13,
author = {Noppadol Dharawanij},
title = {The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand},
journal = {Social Sciences},
volume = {9},
number = {3},
pages = {77-81},
doi = {10.11648/j.ss.20200903.13},
url = {https://doi.org/10.11648/j.ss.20200903.13},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ss.20200903.13},
abstract = {The objectives of this study are 1. to study the cultural heritage tourism at Sangkhlaburi District, Kanchanaburi Province; 2. to study ethnic groups of people and conserve their cultural sustainability 3. to study the demand of tourists, who visit the area to increase number of quality tourists. Both quantitative and qualitative methods, which were questionnaires and interviews respectively, were applied in the process of conducting this research. According to the findings, cultural heritage tourist attractions that should be promoted are historical and temple tourism (x̄ = 4.10), while the rest were already in high level. The activities that served the need of tourists were visitation to ancient monuments, temple tourism and offering to Buddhist monks on the longest wooden bridge. The accessibility to tourist attractions (x̄ = 3.97), accommodation service (x̄ = 3.96) and the amenities (x̄ = 3.28) still require some improvements. The image of the tourism sites must also be improved (x̄ = 4.00), while the rest is in medium level. Lastly, the result acquired from the SWOT analysis and TOWS Matrix strategy indicated that there were 3 types of tourism that should be promoted: historical, cultural, and religious tourism. And to increase the number of tourists, all stake holders needed to cooperate to solve the problems of these 4 aspects: the image, the advertisement through digital media, facilities and cleanliness and sanitation management.},
year = {2020}
}
TY - JOUR T1 - The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand AU - Noppadol Dharawanij Y1 - 2020/06/08 PY - 2020 N1 - https://doi.org/10.11648/j.ss.20200903.13 DO - 10.11648/j.ss.20200903.13 T2 - Social Sciences JF - Social Sciences JO - Social Sciences SP - 77 EP - 81 PB - Science Publishing Group SN - 2326-988X UR - https://doi.org/10.11648/j.ss.20200903.13 AB - The objectives of this study are 1. to study the cultural heritage tourism at Sangkhlaburi District, Kanchanaburi Province; 2. to study ethnic groups of people and conserve their cultural sustainability 3. to study the demand of tourists, who visit the area to increase number of quality tourists. Both quantitative and qualitative methods, which were questionnaires and interviews respectively, were applied in the process of conducting this research. According to the findings, cultural heritage tourist attractions that should be promoted are historical and temple tourism (x̄ = 4.10), while the rest were already in high level. The activities that served the need of tourists were visitation to ancient monuments, temple tourism and offering to Buddhist monks on the longest wooden bridge. The accessibility to tourist attractions (x̄ = 3.97), accommodation service (x̄ = 3.96) and the amenities (x̄ = 3.28) still require some improvements. The image of the tourism sites must also be improved (x̄ = 4.00), while the rest is in medium level. Lastly, the result acquired from the SWOT analysis and TOWS Matrix strategy indicated that there were 3 types of tourism that should be promoted: historical, cultural, and religious tourism. And to increase the number of tourists, all stake holders needed to cooperate to solve the problems of these 4 aspects: the image, the advertisement through digital media, facilities and cleanliness and sanitation management. VL - 9 IS - 3 ER -
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