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Information Repackaging to Target Groups for a Fee: A Strategic Plan
Education Journal
Volume 3, Issue 5, September 2014, Pages: 308-315
Received: Sep. 4, 2014; Accepted: Sep. 19, 2014; Published: Sep. 30, 2014
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Francisca Nwakaego Okoroma, Kenneth Dike Library and Library Archival and Information Studies, University of Ibadan, Nigeria
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Repackaging of information is very inevitable for maximum utilization of information resources and to achieve a breakthrough in fee based information services. This work focuses on how specialized information can be strategically repackaged for maximum utilization by the various groups of users that may not be privileged to access the visible library and information centers as at when needed. Focus discuss group was used for the study. The discussion group comprises of undergraduate students in the Department of Library, Archival and Information Studies, University of Ibadan, Nigeria. Ten target groups were used in the discussion for the study, namely: lecturers/scholars, policy makers, children, refugees, travelers, grass root, physically challenged, prisoners, patients and clergy/religious leaders. The study brought to the lime light the various prerequisites, the media and champions that are necessary to execute a fruitful fee based information services to the various target groups.
Information Repackaging, Target Groups, Marketing, Strategic Plan, Library, Information Centers
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Francisca Nwakaego Okoroma, Information Repackaging to Target Groups for a Fee: A Strategic Plan, Education Journal. Vol. 3, No. 5, 2014, pp. 308-315. doi: 10.11648/
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