Volume 3, Issue 5, September 2014, Pages: 308-315
Received: Sep. 4, 2014;
Accepted: Sep. 19, 2014;
Published: Sep. 30, 2014
Views 3047 Downloads 419
Francisca Nwakaego Okoroma, Kenneth Dike Library and Library Archival and Information Studies, University of Ibadan, Nigeria
Repackaging of information is very inevitable for maximum utilization of information resources and to achieve a breakthrough in fee based information services. This work focuses on how specialized information can be strategically repackaged for maximum utilization by the various groups of users that may not be privileged to access the visible library and information centers as at when needed. Focus discuss group was used for the study. The discussion group comprises of undergraduate students in the Department of Library, Archival and Information Studies, University of Ibadan, Nigeria. Ten target groups were used in the discussion for the study, namely: lecturers/scholars, policy makers, children, refugees, travelers, grass root, physically challenged, prisoners, patients and clergy/religious leaders. The study brought to the lime light the various prerequisites, the media and champions that are necessary to execute a fruitful fee based information services to the various target groups.
Francisca Nwakaego Okoroma,
Information Repackaging to Target Groups for a Fee: A Strategic Plan, Education Journal.
Vol. 3, No. 5,
2014, pp. 308-315.
Abissat (2008) Taking ICTs to rural people in Ghana. Retrieved at http://www.ginks.org/cms%pages/Get%20Biz%20Form%20FILE.
Adedoyin, S.O. 2005. Strategic planning for marketing library services. Library Management, 26.8/9: 494-507. Retrieved 16 October, 2011 from http;www.emeraldinsight.com/journals.htm?issn=0143- 51247&volume=26&issue=8/9&article.
Buckland, M. (1992). Redesigning library services: A manifesto. Retrieved From
Dhawan, S.M. (2005) Information dissemination services. Accessed on September 20, 2011 at http://www.findarticles.com/p/advanced?tb=art for articles on poverty.
Dhima, A.K, and Sharma, H. 2009. Services marketing mix in library and information centres ICAL-Advocacy and Marketing. Retrieved 12 September, 2011 from http://crl.du.ac.in/ical09/.
Enemute B. I. (2008) Information Repackaging and Library Services: A Challenge to Information Professionals in Nigeria. Library Philosophy and Practice.
Igbeka, J.U. (2008) Entrepreneurship in library and information services. Lagos: Stirling-Horden Publishers Ltd.
Ifidon, E. I. and Nwalo, K. I. N. 2003. Marketing dynamics of library and information services in Nigeria Universities. In contemporary Issues in Educational Management: A Book of Honour edited by Babalola, J. B. and Adedeji, S. O. Ibadan Department of Educational Management: 153-176.
Gupta, D.K. (2003). Marketing library and information services: building a new discipline for library and information science education in Asia. Malaysia Journal of library and information science, 8(2); 96.
Hidon, E.L. (2005.) Fee based service, a means of making library materials more available to Nigerian university users. Communicate: Journal of library and information science. 7 (1&2):47-48.
Kaur, A and Rani, S. 2008. Marketing of information services and products in university libraries of Punjab and Chandigarh (India): An attitudinal assessment of Information Professional. Library Management, 29.6/7515537.http://www.emeraldinsight.com/journals.htm?issn=01435124&volume=29&issue=6/7&articleid.
Kumbar, R.D. (2004). The importance of marketing and total quality management in libraries. Electronic Journal of Academic and Special Librarianship, 5(2-3). Retrieved March 24, 2011 from http://sothernlibrarianship.icap.org/content/v05n02/kumbar_r01.htm.
Mishra, R. 2010. Marketing of library and information services: Trends and issues in digital environment. 4th Rizal Library International Conference. Retrieved 12 September from http://paarl. Wikispaces.com/file/view/12+Mishra+Marketing.pdf.
Nwegbu, M.U. (2005). Marketing library services in selected Nigerian Universities. Global Review of Library and Information Science (1); 68.
Quantum2 Whitepaper. Leadership Series: Marketing (2004). Marketing library services: Packaging, promoting, and persuading. Retrieved from http://scientific.thomson.com/quantum/media/pdfs/marketing_library_svc.pf.
Ravichandran, M and Babu, S. D. (2008). Marketing of library and information services. Retrieved April 1, 2011 from mhtlm: file://C:\Users\Owner\Desktop\Marketing of Library and Information Services.mht.
Rosenberg, D. (1987). Repackaging scientific and technical information for illiterate and semi-illiterate users: a case study of the Southern Sudan. Proceedings of the Seventh Meeting of the Standing Conference of Eastern, Central, and Southern African Librarians (SCECSAL), Garborone, 4-8 August 1986, together with reports on the SCRCSAL/FID.
Sharma, A.K and Bhardwaj, S. (2009). Marketing and promotion of library services. Retrieved April 4, 2011 from Crl.du.ac.in/ical09/papers/index_files/ical_79_73_172_2_RV. pdf.
Unesco (1986) Manual for repackaging of informastion on population education. Population Education Program Service, Asia and the Pacific.